Alt text is often overlooked and doesn’t get the attention it deserves. It is revolutionary in terms of accessibility and is a last-resort strategy

Reels, Meta’s native short-form video-sharing tool for Facebook and Instagram, has established itself as a powerhouse for engagement since its launch in 2020. Riding the wave of short-form video content led by TikTok

The age of YouTube shorts is here! Short ads offer new ways to make a connection with your customer. In fact, according to a survey by Material, screened respondents in the US reported using YouTube Shorts the most

If you want to show your product off at every angle, you’ll want to be using video ads on Facebook and Instagram. Everyone has their own way of engaging with ads, so we always recommend having a mix of both video and static ads

As PPC marketers we know that Google Ads is not the only place where revenue lies. Paid search strategies can be replicated on Amazon Ads and Microsoft Ads, which as of recently has refreshed their ad interface.

Click rate is a metric which involves 3 metrics; deliverability, opens and clicks. This makes it a valuable metric to track for your overall email marketing performance. Check out our 5 tactics to improve your click rate:

With the ever-growing list of Meta ads and campaign optimisations, it can be hard to know which settings to prioritise. Earlier this month, Meta released Advantage+ Creative, a recent addition to their optimisation lineup. 

We did the rounds with some leaders in the Ecom space to find out what has changed since 2022 and how they have planned for their own Christmas campaigns for 2023.

It’s getting tougher and tougher to keep up, never mind stay ahead of the mark. Lucky for you, we’ve cut through the noise to keep you up-to-date and ahead of the trends.

According to recent statistics, over 74% of online shoppers plan their holiday shopping ahead of time, and with consumer spending pressure due to inflation, it’s never been more important

Digital marketing is a hot topic; everyone is talking about the changing face of the online world. It can be an exciting, but confusing discussion on what’s new for businesses.

Changing consumer trends, industry news, and digital advances. Every day we as marketers are bombarded with the latest developments, and truthfully, it’s hard to keep up!

Artificial intelligence is paving the way for a new efficient age of business. Utilising AI as a tool could mean you stay ahead of the competition whilst also revolutionising your marketing strategy.

AI this, AI that, as the intelligence enters a feverish hype cycle, it really does seem to be all that anyone is talking about. But the hottest topic is leading to a lot of controversies

Let me begin with April the 26th 2021, the rise and fall (bumpy road) of Facebook advertising. I remember it very clearly, everyone went into a meltdown. Has your phone updated

Gmail and Yahoo announced sender requirement updates in October 2023 which will minimise spam that is received by users. Both platforms will follow stricter authentication protocols

Google has released an announcement to users of the Google Merchant Center about the release of the new Shopping Experience Scorecard. The goal of the program is to reward businesses

On the lead-up to November, Black Friday month, our client informed us they weren’t going to be running any extra offers but they were looking to increase their Meta ad spend dramatically.

We are looking at the cyber security risks of TikTok and how short-form videos are on the decline. Whilst AI, is still going strong – we are discussing if the technology’s power is boosting

Cost Per Click (CPC) is one of the most important metrics for businesses in online advertising and is a key indicator of how well your ads are performing. CPC can measure how much

GA4 arrived last week, which side of the fence are you on? Meta’s Twitter rival is arriving in the app store tomorrow and Microsoft is announcing new AI-powered shopping tools.

Recently, Meta announced a host of new features set to arrive for Advantage+ Shopping Campaigns in the coming weeks. These features are sure to make ASC even more useful

This statistic from a recent study has sparked a surge of interest and controversy, with many people questioning whether this is the death of search engines as we know them.

If you haven’t already seen Coca-Cola’s generative AI ad, then where have you been? There’s many questions for what the future could hold for advertising…

Google Pay Per Click has both Google Search and Google Shopping to discover new customers and drive sales or leads. Google Search Campaigns are text ads on search results that let

Following an update from Facebook’s Mark Zuckerberg, it looks like Facebook is launching some new e-commerce features to help online retailers get their products discovered by more customers.

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage with these sneaky, hidden insights!

Since March 2023, we’ve all been getting used to Instagram Reminder Ads and how they are used to drive scarcity and excitement for a new launch or event.

Google recently hosted its latest Performance Max Conference live event and there were a lot of key pMax updates to note. Feeling overwhelmed and don’t know where to start?

The plans are set, the budgets planned, and all of us here at MIRA want to wish all retailers the best of luck for this festive season. With Black Friday and Cyber Monday approaching

Black Friday is right around the corner. We asked our Paid Social Manager Alina about the ways she is getting our clients’ Meta ad accounts set up for success during this busy shopping time

Meta has introduced a new feature for U.S. Amazon shoppers. The partnership will allow users to link their Instagram and Facebook accounts to their Amazon. The shoppers who click on

Spending all day in clients’ accounts, we know that even quick changes or adjustments can make a huge difference to the performance of your Meta Ads on Facebook and Instagram.

As 2023 comes to a close, it’s time to start thinking about your Facebook advertising plans for 2024 Q1. Well, not quite… Results of a YouGov survey show that “41% of holiday shoppers surveyed

Google has introduced a new headline and description feature to its largest and most flexible search ad format, Responsive Search Ads (RSAs). This new feature is currently still in Beta

Meta has just started rolling out a new creative ad format – Flexible Format. Continue reading to find out what we know so far and how it might become part of your campaigns going forward.

2023 has seen plenty of new features and updates for Meta Ads which we’ve been using in our campaigns for clients. Here are 5 additions and updates from the past year that

Using Google Ads for your business’s Pay Per Click services leverages customers who are in the consideration phase of their buying journey. They likely recognise the existence of the problem

Now that 2023 is all wrapped up and post-Christmas sales are ending, it’s time for the 2024 social media marketing strategies to take centre stage. We’ve rounded up some of the top digital trends

Did you know that over 90% of people discover new brands or products on YouTube? Furthermore, YouTube ads are 84% more likely to receive attention than TV ads

In order for ecommerce brands to build top-of-funnel awareness and grow their customer base, it is necessary to use paid advertising as a key channel. However, advertising on third-party platforms

A/B testing features are a useful tool for brands and digital marketing agencies looking to optimise their communication with customers. An A/B test allows you to show different creative

By the end of 2024, the internet will see a complete deprecation of third-party cookies as a part of Google’s mission to enhance user privacy on the web. This begins with an initial trial in January

Meta is introducing a new feature called ‘link history’ for Facebook users. This feature will allow users to view a list of websites they’ve visited using the in-app web browser in the last 30 days.

The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking software has gained in popularity but has acted as a distribution between YouTube and its advertisers. Its popularity has been from users seeking to improve their online experience

There seems to be a never-ending stream of acronyms in marketing, but the most recent acronym that many businesses are interested in is MER. As a digital marketing agency we have adapted to the MER ratio to effectively report to clients the overall effects of their marketing efforts. So what exactly is MER?

Advertising on Meta can be a great way to reach cold audiences and nurture existing audiences. But if you’re not setting yourself up to succeed..

Around 80% of internet users see ads through Google’s Display Network on a daily basis, with 65% of small companies gaining

When it comes to email marketing, a call to action plays a critical role in your email’s purpose. It defines what action you want the..

Meta has announced in the last week that, from 15th January 2024, they have started to remove certain detailed targeting option

Are you looking to generate high quality leads for your business? If you are, you might not be seeing much return. Perhaps you

There is a common misconception that audiences don’t want to hear from your brand via SMS marketing. However, according to

So you want to delve into the world of paid social with Meta Ads. Great idea! But to get the most out of your marketing, you’ll

Would you like to build better search campaigns in Google Ads that drive great performance with little effort? Introducing Gemini

Successful marketing automation allows your business to use hyper-targeted and behaviour-triggered messages to reach the

Meta has recently announced Advantage Detailed Targeting will now be available across all objectives and optimisations.

The Origins of Google Consent Mode Introduced in 2015, the Google EU User Consent Policy (EU UCP) demonstrates Google’s

Different audiences might be visiting your website daily, but are they returning? Sign-up forms are an effective way to retain

To help advertisers capitalise on the juggernaut that is short-form video advertising, Meta is launching a new attribution setting

Digital marketers frequently rely on various acronyms and important words when discussing paid search. These words help to

Sending emails to your most engaged subscribers is the most effective way to ensure you continue to build your subscriber base

AI-generated content has been everywhere in the last few years, and Meta is no exception. Indeed, like other big players in the

A strong ability in copywriting is critical to all forms of marketing, especially PPC. It’s the driving factor that gets your audience

Building brand loyalty with your subscriber base is key to increasing conversions, referrals and revenue. Consumers want messa

Google have expanded their newly named Ads Transparency Center. How? You can now quickly find text, image and video ad inspiration

The turbulent relationship between tech giants Meta and Apple has recently brought another problem for advertisers. iPhone users

List cleaning is essential in email marketing to ensure your emails have good deliverability and arrive in your subscriber’s inbox.

Meta has announced that the Instagram creator marketplace will soon be available for brands in 8 more countries, including the

If you’re an ecommerce brand advertising through Google’s network, you can utilise Google Merchant Centre to your advantage

Your recipient’s inbox can become a crowded place and competing against multiple brands for their attention can be difficult but standing out from the crowd is crucial. 

A welcome series is a sequence of automated emails to a new subscriber after signing up for your email marketing.

Facebook and Instagram advertising is a great way to target people at the beginning of their interaction with your brand.

As the seasons are beginning to change, so does the demand for certain niches of products. The weather often impacts the behaviour of consumers and increases desire for certain products/services.

TikTok has recently launched a new monthly series called TikTok Trends Digest. This helps marketers keep up to date with the rapidly changing state of trends on the platform.

The end of February saw further advancements in Gemini, Google’s latest AI technology. It’s integration began earlier this year and has came a long way since it’s launch. Google have

Why is SMS effective? SMS marketing is an underrated digital marketing strategy. In the UK, 93% of people have mobile phones and spend an average of 4 hours a day