PPC
Increasing Overall Conversion Value by 100% for Mud Daddy Through PPC
100.04%
Increase in conversion value
42.06%
Increase in clicks
101.62%
Increase in conversions
The Challenge
Mud Daddy wanted to expand their marketing reach via PPC to capture high-intent users and introduce them to a more efficient, portable and environmentally friendly way of washing their pets.
The Solution
With Mira’s expert PPC team, this could be made into a reality for Mud Daddy by scaling ad spend up by 61.19% which increased overall conversion value by 100.4% to £915,465.82 in only one year. The team worked with Mud Daddy to integrate product feeds into Google Merchant Centre and Data Feed Watch so these products could be linked to Google Ads to use in Pmax campaigns and shopping feeds. This allowed for the growth that Mud Daddy was in need of, as evident from their top converting Pmax campaign.
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