Increase in conversion value
More user visibility
Increase in clicks
When Up & Running came to Mira they were looking to fully renovate their marketing strategy. By beginning with Facebook & Email, Up & Running scaled further with Mira into PPC after seeing success in as little as 2 months. In order to protect the account's ROAS, Mira had to devise a strategy that could effectively attribute spend to the right users to capture and retain their interest, keeping them coming back to Up & Running for more.
By splitting out campaigns based on the likelihood of converting, Mira could successfully scale up the ad spend in these to bring in a higher conversion value whilst ensuring that we are still protecting overall ROAS. Utilising the power of creatives within Pmax campaigns pays off by adding a visual element to the user's shopping experience. The team consciously monitors this via advanced script implementation.