PPC
Unlocking Up & Running's true potential using PPC
93.97%
Increase in conversion value
62.51%
More user visibility
50.33%
Increase in clicks
The Challenge
When Up & Running came to Mira they were looking to fully renovate their marketing strategy. By beginning with Facebook & Email, Up & Running scaled further with Mira into PPC after seeing success in as little as 2 months. In order to protect the account's ROAS, Mira had to devise a strategy that could effectively attribute spend to the right users to capture and retain their interest, keeping them coming back to Up & Running for more.
The Solution
By splitting out campaigns based on the likelihood of converting, Mira could successfully scale up the ad spend in these to bring in a higher conversion value whilst ensuring that we are still protecting overall ROAS. Utilising the power of creatives within Pmax campaigns pays off by adding a visual element to the user's shopping experience. The team consciously monitors this via advanced script implementation.
If you want to achieve growth with increased sales and profitability, then you're in the right place. Free complimentary audit with all calls.
