Click rate is a metric which involves 3 metrics: deliverability, opens and clicks. This makes it a valuable metric to track for your overall email marketing performance.

Check out our 5 tactics to improve your click rate -

Keep your list healthy by segmenting your subscribers

Conducting regular list cleaning to remove unengaged subscribers, before they have the chance to mark your emails as spam, can help you reach your other subscriber's inboxes reliably. 

Using engagement to segment your subscribers can improve your click rates as click and deliverability work hand in hand. The more subscribers who click your email, the better your deliverability rates. Therefore, inbox providers are more likely to give your emails better placement in your subscriber's inbox.

Your subject line is your foot in the door to your subscribers

Ensuring your subject line reflects your email content is crucial, as presenting a misleading subject line can cost your business a subscriber. At the end of the day, the majority of your subscribers are probably busy people who scan messages to find vital information, so you need to grab their attention straight away.

What can you do to grab your subscriber's attention?

• Use first-party data to personalise your subject lines.

• Are you offering a discount code in your email? Tell your subscriber in your subject line.

• Communicate extra information in your preview text, and tease your subscribers about the email content.

• Need help determining what resonates with your subscriber? Run A/B tests to find out.

• Finally, keep it short and sweet, and be straightforward with your subscribers about the content.
  
  

Mobile optimisation is critical to increasing your click rate

87% of people in the UK have a smartphone, they are becoming more and more common devices used to open emails. You need to ensure your email is legible for mobile users to ensure you can reach the maximum number of subscribers possible.

What do you need to ask yourself to ensure your email content is mobile-optimised?

• Have you made your font size readable? 

• How is the placement of your text, is it arranged to ensure the message is clear?

• Can you easily click your links, or are they too close together? Are subscribers going to struggle to select the correct link?
  
  

Be selective with your send time

Deciding your optimal send time is vital, however this can be difficult. That is where A/B tests can come in - an underrated strategy. Being able to visually see the difference in conversion depending on send time can help you decide the send time for your emails, which is backed up by data.

Create automated flows with personalisation

Using your user’s behaviour to personalise your email flow can allow you to deliver highly relevant content which is more likely to gain clicks. Sending your subscribers personalised content can help you retain customers due to it piquing their interest. Using automated flows is a way to constantly engage your subscribers, plus they are high impact but low effort.

Overall, using the above tactics within your email marketing campaigns can help improve your click rate and therefore keep subscribers engaged, leading them to potentially convert.

Are you ready to change up your email marketing strategy? Get in touch today with MIRA Marketing, we have a team of experts to help take your business to the next level.