The age of YouTube Shorts is here! Short ads offer new ways to make a connection with your customer. In fact, according to a survey by Material, screened respondents in the US reported using YouTube Shorts the most amongst other short-form video providers on a monthly basis.
YouTube are further expanding what’s possible with short-form content by introducing new ways for brands to get the most out of Short ads. This gives marketers another channel to explore and take advantage of the new lineups.
Read more to discover the new lineups and creative best practices…
New Lineups
YouTube are offering advertisers the ability to reach more engaged audiences through new lineups. These include anything from sports, beauty, fashion, food, gaming, entertainment…this list goes on! This ensures that your brand is staying in the know of what’s happening in their key content areas, using this to build their ad strategy around.
Does It Work?
An American retailer selling luxury clothing for men, women and kids found that they increased their view-through rate to 15.9% on their Father's Day promotion by serving ads in partnership with creators.
Creative Best Practices
The top-performing Short ads share these common similarities:
They feel naturally integrated as part of a viewer's Shorts feed. They’re authentic and relatable as they stray away from appearing staged or scripted.
Having a personal touch where everyday people can directly address the viewer giving it a casual feel often works well, states YouTube.
Clues in the name…short forms are short! Take advantage of this time by striving for fun, upbeat, and entertaining content.
Build a community by making your video something worth sharing.
When Is The Rollout?
The new YouTube Select Shorts lineups will be available in the coming weeks in the US, Canada, the UK, Australia, Korea and India.
Our Thoughts…
With a variety of styles, formats and lengths, YouTube Shorts can show off your brand's purpose and personality with ease. Shoutout your brand's unique voice to the world with confidence!
Sound good? At mira, our team boasts experience and expertise in pay-per-click marketing. Get in touch with our Newcastle digital marketing agency today to see how we can help you and your brand.