Google have expanded their newly named Ads Transparency Center. How? You can now quickly find text, image and video ad inspiration from similar businesses or from your competitors. With more than 30 million users interacting everyday, it’s a great tool to identify and bridge gaps in the market. Use the Ads Library to your advantage for a serious dose of inspiration!

When searching for ads in the platform you have the choice to search by business name or URL. We recommend searching by URL as it’s a lot easier and more precise, rather than weeding through multiple advertiser names.

How To Utilise Ads Transparency Center

Google Ads Transparency Center can help you learn from your competitor’s wins or mistakes. It’s as simple as typing your competitor’s name into the search bar and you’ll find their history of ads. PPC experts will then be able to determine which campaigns are running due to the ads appearance, giving you some food for thought on what types of Google Ads campaigns you could run next.

💡 Top Tip: Showing a human in the centre of the picture using the product you’re advertising is an effective way to use imagery in your Ads. This outperforms the static ‘e-com style’ images, according to Google’s internal research.

How Can This Influence Your Google Ads Strategy?

Another great way to understand your competitors is by using the tool “why am I seeing this ad”. This gives you information on the advertiser’s targeting settings. You can view this information by clicking on the three dots in the top right hand corner of any Google ad, whether it be search, YouTube, etc.

Google states that they are “committed to protecting users by creating a safer, more trustworthy and accountable ad experience”. With Ads Transparency Center, rest assured you are never in the dark about the ads that you see on Google. Ads Transparency Center is great for Google Ads strategy, as well as assisting users in making informed decisions online. 

So now that you know how to run an effective ad strategy against your competitors, now is the time to do it! At our Newcastle digital marketing agency, we are PPC specialists with over a decade of expertise in running successful Google Ads campaigns. Want to get started? Book a FREE ad consultation here.