The end of February saw further advancements in Gemini, Google’s latest AI technology. It’s integration began earlier this year and has came a long way since it’s launch. Google have recently announced several updates for generating Performance Max (Pmax) creative assets to help build and scale campaign creatives and improve overall workflow. Another fantastic advancement in pay-per-click marketing!

Performance Max serves ads across all of Google’s networks which unlocks many more opportunities for you to connect with customers. As you’re exposed to a wider variety of users, it’s important to meet the needs of those different customers via a range of formats. Numerous studies have found that visual ads are more eye-catching to consumers than text-only ads. This heightened engagement will increase the likelihood of conversion – what’s not to love!

💡 We predict that creative is going to be so important across all channels as we move forward in the world of marketing. Here’s what Google is doing…

Incorporating Creative Assets From External Design Platforms

Google have announced that they are growing their partnerships, starting with Canva. Latest Canva stats reveal that it has users based in more than 190 countries and saw an increase in revenue of $1.7 billion in 2023. Therefore making it one of the most powerful, leading creative platforms in today’s digital landscape. 

An upcoming Canva integration will make it easier to publish images directly into your Pmax campaigns. Soon, they’ll add templates tailored specifically to Pmax to make sure you meet the correct creative specs needed to maximise your asset variety.

Gemini Models For Pmax Test Assets

With the introduction of Gemini, Pmax can now generate long headlines. From a simple prompt the technology will soon be able to do the same with sitelinks. Advertisers are still able to review and edit assets before choosing whether to add them to campaigns, keeping you in control of your ads!

Imagen 2 Models For Image Assets

Imagen 2 is a new and improved technology that delivers AI generated images that are more photorealistic and of a higher quality. It uses language prompts to develop aesthetically pleasing images for advertisers to use whilst still giving users full control to review and edit assets.

This feature is set to be adapted to Google Ads, so that Pmax campaigns can generate more lifestyle imagery and even add backgrounds to images. Keep an eye out for this, as soon the technology will be able to build upon your existing images to help scale your assets for better performance! Imagen 2 will complete its US rollout in March and has plans to expand globally soon after.

As you’ll now know, having a variety of creative assets that are of a high quality massively contributes to the performance of your Pmax campaigns. 

Want to know more about how to improve your creative? Get in touch with our Newcastle digital marketing agency; we have everything you need to fuel your paid search success! Contact us today for a free consultation.