Why is SMS effective?
SMS marketing is an underrated digital marketing strategy. In the UK, 93% of people have mobile phones and spend an average of 4 hours a day on them, checking them approximately every 12 minutes. With such a high level of investment in their devices, they become a captive audience, giving you the ability to target and engage with a widespread customer base.
SMS can improve your marketing campaigns, by increasing your overall reach and provides a time-efficient means of communication with your customers.
Time-efficient campaigns
Crafting simple and short SMS messages is more time-effective than designing and implementing an integrated marketing campaign. Therefore, your brand can react to events in real-time and can send offers, promotions and business updates which can be tailored to the current events.
Improved engagement
On average 95% of SMS messages are opened within 3 minutes of delivery. When compared to the average 20-30% open rates for email marketing, this allows businesses to engage with their customer base.
The majority of mobile users quickly scan their messages to discover important and relevant information. Providing short and concise messages allows your subscribers to understand your brand’s message and capture your audience’s attention based on whether they see it as relevant content.
Top tips to improve your SMS strategy
💡Be clear and simple: Using concise language and direct messaging will help your subscribers know exactly what you are offering them.
💡Capitalisation is your friend: SMS messages across all devices have the same structure. Using capital letters to spotlight specific words, is a great way for showcasing promotions and deals. For example, “SALE NOW ON” or “50% OFF your next order”.
In a nutshell, developing your SMS strategy is a great way to connect with your subscriber base. it is a great channel to improve engagement with your subscribers and create time-efficient campaigns which allow your brand to reach a captive audience.
Do you want to widen your digital marketing strategies? Get in touch today with our Newcastle digital marketing agency; we are here to help you take your marketing to new heights!