With over 3 billion monthly users, Facebook remains one of the best social media platforms for ads in 2024. Effective at both finding new audiences and retargeting existing customers, ads on Meta - the parent company of Facebook and Instagram - can be an invaluable tool for growing your business. However, like any marketing platform, Facebook ads require expertise and careful planning, management and execution to avoid wasting money and time.
That’s where a Facebook ads agency comes in handy. Here are 5 reasons why you might consider partnering with a Facebook advertising agency rather DIY campaigns.
Why Facebook Ads Agencies are Worth It
Expertise and Experience
You know your own business inside and out - but what about other businesses? Working across multiple Facebook ad accounts means an agency is perfectly positioned to provide insights into the bigger picture of paid social advertising. Rather than wasting your resources on trial and error, the experience of a Facebook ads agency means being able to cut straight to the chase and implement proven strategies that work from day one.
Time Saving and Efficiency
If you’re a business owner, you’re likely already being pulled in a hundred different directions. Even if you can spare the hours for the initial setup of your campaigns, the daily tasks of adjusting, testing and optimising Facebook ads aren’t necessarily the best use of your time. Rather than being bogged down with granular details of ad management, handing the daily operations over to a Facebook ads agency will give you the opportunity to work on the bigger picture of the brand.
Cost-Effectiveness
While it might seem counterintuitive, it can be more cost-effective to use a Facebook ads agency than taking a DIY approach. If you don’t have the time and expertise to optimise the likes of targeting, budgets, creatives and copy, then you’re far more likely to be throwing your money at underperforming campaigns that don’t achieve your business aims. An agency’s experience will mean your budget can be allocated where it will be best spent, saving you time and money in the long run.
Scalability
As your business grows, you’ll open new doors for advertising opportunities, such as expanded markets, a larger audience, and increased competition. Agencies specialised in Facebook ads know how to handle this scaling process and can help formulate more complex strategies to meet your changing business needs. Having this expert knowledge and experience on your side can help with overcoming the demands and challenges of growing your brand.
Advanced Tools and Resources
When an agency becomes an official Meta Business Partner, it means they’ll have access to advanced tools for streamlined campaign creation and management, tailored insights, detailed reports and additional support. By working with a Meta Business Partner agency, you’ll be able to make the most of these additional resources, often with early access to tools that you’d otherwise have to wait for.
Conclusion
While it might seem initially tempting to go it alone when it comes to setting up Facebook Ads, you may end up missing out on the potential that this platform has when it comes to growing your brand. Expertise, resources and, most importantly, time are all needed to use Facebook advertising to its fullest potential - all of which a Facebook ads agency will provide in abundance. By working with an agency, you can focus on what you do best—running and growing your business.
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So, what are you waiting for? We’re a UK digital marketing agency specialising in paid social advertising services. Get in touch with us today to get a free audit of your Facebook ads and find out how we can help you grow.
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