A PPC agency that stops you paying for clicks that go nowhere.
We run your Google Ads, Microsoft Ads or Amazon Ads end to end, and we build the account around what a customer is actually worth to you. Every month you see what the spend brought back, in customers, not clicks. Run PPC on its own, or as part of everything we do for you.
Brands we work with
Somewhere in your account is a campaign nobody remembers turning on.
It's called something like "Campaign 3 - copy". It has been spending since whoever built the account left.
Google Ads doesn't stop, and it doesn't ring you when something starts going wrong. It spends today's money today, against whatever somebody told it to count as a result in month one. If that setting counts people reaching the contact page, you'll get thousands of people reaching the contact page. If it counts one enquiry twice, your cost per customer reads as half what it is, and you'll happily spend more on the back of it. The monthly average then smooths the damage so neatly that nobody goes looking.
The account isn't losing you money. It's losing you the customers the money should have bought.
The waste is visible if you look. The bigger loss isn't. Every pound on a search term that never buys is a pound not spent on one that does. Every month the tracking counts the wrong thing is a month of decisions made on a number that was never true. And every week nobody reads what people actually typed before they clicked is a week the waste grows back.
You can't see any of this in the platform's dashboard, because the dashboard was built to make the spend look fine. We've not yet opened an account where it was. Including, once, our own.
What a PPC agency should do, and where we hold the line.
Paid search run by specialists who do nothing but paid search, in one room with everyone else on your account. One platform at a time, so nothing is underfunded. Built around what a customer is worth to you, not what Google would like you to spend. And reported in a way you can read without a translator.
Some clients hand us paid search and nothing else. Some run it alongside SEO, email and paid social with us. Either works. What doesn't work is three agencies blaming each other for the number.
What’s in it
Google Ads, Microsoft Ads or Amazon Ads. One platform at a time.
Keyword research, account structure, ad copy, landing page reviews.
Search and Performance Max campaigns from the start.
Demand Gen and full account architecture as the account grows.
Bid strategy, attribution and conversion tracking set up and checked against what the business actually banks.
Monthly reporting against your cost per customer or return on spend.
A named person doing the work, on the call, every month.
Right fit
- You have measurable customers coming through search and want more of them.
- You're ready to commit to one platform at a time.
- You want a team that questions the bid strategy and doesn't just run it.
Wrong fit
- You want Microsoft-only or Amazon-only as a first channel (Google first, then the others).
- You expect display and social to be run inside a PPC retainer. Different specialists, different retainer.
- Your landing page doesn't convert yet. Fix that first. We'll tell you if that's you, and we build landing pages.
What it looks like when the account is read every week.
Ultimately, I knew that for the purposes of PPC, you understood our product, understood our market, understood our audience, and therefore you were able to go and attract leads in a way that I didn't believe a generic agency could.
Steve Mitchinson
North East Escapes
Specialist retail
Up & Running
+94% conversion value after a PPC restructure
Ultimately, I knew that for the purposes of PPC, you understood our product, understood our market, understood our audience, and therefore you were able to go and attract leads in a way that I didn't believe a generic agency could.
Steve Mitchinson
North East Escapes
Content and affiliate
Ashleigh Money Saver
ROAS +755% on a flat budget
Ultimately, I knew that for the purposes of PPC, you understood our product, understood our market, understood our audience, and therefore you were able to go and attract leads in a way that I didn't believe a generic agency could.
Steve Mitchinson
North East Escapes
B2B scientific instruments
GT Vision
Leads up close to 400%
From the first look to the weekly grind.
- 01
The audit (free)
Six things, the same six for everyone: what you're paying for that isn't relevant, what people actually typed, how Google scores your ads, how the account is built, how the bidding is set, and what the ads say. You get the findings whether or not you hire us. Read-only access, five working days, written by the specialist who would run it. You keep the findings either way.
- 02
Fix what the account counts as a sale
Before a single bid moves. Every tracked action tested, duplicates removed, values checked against what the business actually banks. It costs nothing to fix and it changes what every later decision is based on.
- 03
Rebuild and relaunch
Structure the budget can be steered with, keywords earning their place, ads rewritten, and a launch checklist run line by line before anything goes live. The ad copy is usually where the biggest jump comes from, and always the part clients expect least.
- 04
Every week
Read what people typed before they clicked, block the waste, move money towards what's earning, and check the auction for anyone new. Weekly, because waste grows back the moment you stop looking.
- 05
Every month
A report that opens with what a customer cost you and whether that's better than last month. Then what we changed, what didn't work, and what we're doing next.
What we need from you
Your Google Ads customer ID, so we send the access request from our account. Admin access to Analytics, Tag Manager and Search Console. Merchant Centre if you sell products. What a customer is worth to you, and what you can afford to pay for one. Offers, seasonality and stock changes before they land. One named decision-maker for budget and ad sign-off.
Pick the size that matches your spend. Move up or down as it changes.
Start
3-month minimum, 30 days' notice
Prove paid search works on one platform.
Book a 20-minute call- Two test campaigns, core keywords
- Search and Performance Max
- Monthly reporting
- One-off setup fee in month one
Accelerate
6-month minimum, 90 days' notice
Search is working. Expand the keywords and add Demand Gen.
Book a 20-minute call- Four test campaigns
- Fortnightly check-ins
- Setup included
Fly
6-month minimum, 90 days' notice
High-volume, scoped to your spend.
Book a 20-minute call- Full keyword architecture
- Senior-led
- Quarterly strategy review
Why no prices on the page? The right number depends on your spend and what a customer is worth to you. We tell you which size fits, and what it costs, on the first call.
Runs well with.
PPC + a landing page
The pairing that pays back fastest for anyone whose ads land on a page that leaks. We build the page; the campaign has somewhere to send people.
PPC + SEO
Paid for the immediate result, organic for the compounding one, both on the same keyword strategy, so you stop paying for terms you already rank for.
PPC and Google Ads, answered.
What does a PPC agency do?
A PPC agency decides which searches are worth paying for, builds the account to buy them, writes the ads, and reads the account every week. The weekly reading is the part most agencies skip, and it's the part that keeps the cost of a customer down. At Mira, one specialist does this all day; they're not also running your social.
Should I use a Google Ads agency or hire someone in-house?
One in-house marketer is strong on one thing and stretched across keyword work, ad writing, tracking and analysis. An agency gives you a specialist, a media buyer and a creative team in one place, with one person accountable for the number. We'll say if in-house is the right call for you: it sometimes is. Agency or in-house?
Do you take a percentage of ad spend?
No. You pay a monthly fee set by the size your spend sits in, and your budget goes to Google or Microsoft, not to us. On a percentage model, every pound you add is a pound more for the agency, and you'd never be sure which recommendation you were getting. We'd rather be able to tell you to spend less.
Is there a minimum ad budget?
There's no hard rule, but there is a level below which an agency fee is a large share of your total marketing money and you'd get more by putting it into the ads themselves. We'll tell you on the call if that's you, tell you what to do yourself, and leave the door open.
Google Ads, Microsoft Ads or Amazon Ads?
One at a time, chosen on the first call against where your buyers are and what you sell. Running three platforms on a modest budget gets you three underfunded accounts and no idea which one had promise. Microsoft is built from scratch when we do it, never imported from Google, because an import brings settings that don't translate.
Tell us what paid search should be doing for you.
A 20-minute call. Tell us what's not working; we'll say whether paid search is the right channel right now, and what we'd fix first. If it isn't the right channel, we'll say what is.
Based in Newcastle? See our PPC agency Newcastle page