Written when there's
something worth saying.
Agency notes from inside Mira. Three at a time when there are three worth reading. Never a weekly cadence. Subscribe to get them as they land.
When to hire a Shopify marketing agency (and what to expect)
The point a Shopify brand outgrows doing marketing itself, what a good agency owns beyond ads, and how to choose one that grows the whole business.
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Performance Max vs manual Shopping: which wins in 2026
How each actually works, when PMax wins and when manual still beats it, and how to run them together without wasting spend.
PPC ROAS benchmarks UK 2026: what good actually looks like
Why benchmark numbers mislead without context, the ranges by channel, and the only ROAS target that matters: yours.
When to hire a Google Ads agency (and what to expect)
The signs you have outgrown running Google Ads yourself, what a good agency actually changes, and how to choose one without getting burned.
How to choose a marketing agency in Newcastle: a founder's guide
A practical guide for North East founders choosing a marketing agency. What actually matters, the questions to ask, and the red flags that should make you walk.
PPC Agency in Newcastle: What to Look For (and What to Avoid)
A buyer's guide to choosing a PPC agency in Newcastle. What good management looks like, the questions to ask, and what it should cost.
Mira Marketing Attends SEM Stories in Edinburgh
On the 14th May 2026, our very own Adam Hunter and Riley Slater headed north of the border to Edinburgh and attended SEM Stories 2026, the premier Search Engine Marketing event in Scotland hosted by Teodore Yordanov.
Mira Marketing is Now An Official Trustpilot Partner
Building trust with client partners is one of the key tenants of marketing. After all, if a business is giving you access to their Google Ads, their social presence, and even their website for blogs and SEO, all while paying an agency to do so, you want to have trust that they’ll deliver on their promises.
Meta’s Adaptive Ranking Model – Everything You Need to Know
When it comes to advertising on Meta, it’s been all about the input versus the control, with most brands believing performance came from engineering the campaign.
In-house marketing team vs marketing studio.
A practical comparison for marketing directors at brands that have outgrown their first marketing setup. Setup time, senior expertise, cost in year one, and risk if it doesn't work. The honest version.
The Marketer's Guide to Meta Andromeda
Meta Andromeda is changing the way marketers reach their audiences. Find out more about creative signals playing their part in this blog from Mira Marketing.
Geotab signs a new contract with Mira Marketing to expand its SEO focus to Spain
Geotab signs a new contract with Mira Marketing to expand its SEO focus to Spain
Mira at the Platform Conference.
Stuart joined a panel on bringing in external service providers at Platform's one-day conference at The Catalyst. The thread running through the day, in Alessandro's words: people.
Mira partners with Recyke y'Bike.
Taking over the email marketing for a North East charity that's refurbished bikes for low-income households since 2006. Their 20th anniversary lands on 7 June.
Mira moves to Ouseburn.
New office at The Media Exchange, three times the size of the old St Peter's Basin space. Capacity for 50, podcast studio, customer suite, and a target of £5m turnover.
Mira Media Group acquires Attacus Cycling.
Mira's parent company has acquired Attacus Cycling, a long-standing client. The move gives the studio first-hand experience running an e-commerce brand and feeds it back into client work.
Google Ads Quality
Google Ads Quality Score, explained.
Quality Score is the lever that determines whether your Google Ads cost £0.40 a click or £4. Here's how it's calculated, what moves it, and the structural mistakes that keep it low.
How to improve
How to improve Facebook ads ROAS.
ROAS on Meta isn't a creative problem alone. It's a creative, audience, attribution, and funnel problem. Here's the order to fix it, and the diagnostic that tells you which one is breaking.
How to lower
How to lower CPC in Google Ads.
A practical guide to reducing cost-per-click in Google Ads. Quality Score, match types, negative keywords, ad relevance, landing page experience, and the bidding strategies that actually move CPC.
Black Friday email,
Black Friday email, done well.
Most Black Friday email programmes start too late and end too early. Here's the cadence, the segmentation, the subject-line patterns, and the deliverability prep that separate a 30% revenue week from a flat one.
5 Best Practices For Facebook Ad Optimisation in 2024
Maximise performance with ad optimisation on Facebook and Instagram using account simplification, Advantage+ automation and high-quality data gathering.
5 Reasons to Choose a Facebook Ads Agency Over DIY Campaigns
Facebook remains a leading ad platform in 2024, but are you taking full advantage? Find out 5 reasons why choosing a Facebook Ads agency beats DIY campaigns.
5 Ways To Discover New Keywords For Your Google Search Campaigns
Google Pay Per Click has both Google Search and Google Shopping to discover new customers and drive sales or leads. Google Search Campaigns are
YouTube\u2019s Attempt To Remove Ad Blockers
The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking
Power Your Ads And Drive Performance This Holiday Season
According to recent statistics, over 74% of online shoppers plan their holiday shopping ahead of time, and with consumer spending pressure due to
Three at a time. Never more.
No tracker pixels. No drip campaigns. The journal in your inbox when there are three pieces worth reading.