Written when there's
something worth saying.

7 Signs Your Business Has Outgrown Its Current Marketing Strategy

Many businesses struggle to see that they’ve outgrown their current marketing strategy until the signs are no longer easy to explain away. A quiet month becomes a quiet quarter. A campaign that used to need light-touch management suddenly needs constant babysitting just to hold steady. None of it looks like a crisis on any single day, which is exactly why it gets missed.

Mira Marketing Visits Paid Media Conference ‘Performance MCR’

In what’s been a busy few months of getting to industry events, our team was on the road once again, this time venturing to the North West to attend Performance MCR.

When to hire a Shopify marketing agency (and what to expect)

The point a Shopify brand outgrows doing marketing itself, what a good agency owns beyond ads, and how to choose one that grows the whole business.

Performance Max vs manual Shopping: which wins in 2026

How each actually works, when PMax wins and when manual still beats it, and how to run them together without wasting spend.

PPC ROAS benchmarks UK 2026: what good actually looks like

Why benchmark numbers mislead without context, the ranges by channel, and the only ROAS target that matters: yours.

When to hire a Google Ads agency (and what to expect)

The signs you have outgrown running Google Ads yourself, what a good agency actually changes, and how to choose one without getting burned.

How to choose a marketing agency in Newcastle: a founder's guide

A practical guide for North East founders choosing a marketing agency. What actually matters, the questions to ask, and the red flags that should make you walk.

PPC Agency in Newcastle: What to Look For (and What to Avoid)

A buyer's guide to choosing a PPC agency in Newcastle. What good management looks like, the questions to ask, and what it should cost.

Mira Marketing Attends SEM Stories in Edinburgh

On the 14th May 2026, our very own Adam Hunter and Riley Slater headed north of the border to Edinburgh and attended SEM Stories 2026, the premier Search Engine Marketing event in Scotland hosted by Teodore Yordanov.

Mira Marketing is Now An Official Trustpilot Partner

Building trust with client partners is one of the key tenants of marketing. After all, if a business is giving you access to their Google Ads, their social presence, and even their website for blogs and SEO, all while paying an agency to do so, you want to have trust that they’ll deliver on their promises.

Meta’s Adaptive Ranking Model – Everything You Need to Know

When it comes to advertising on Meta, it’s been all about the input versus the control, with most brands believing performance came from engineering the campaign.

In-house marketing team vs marketing agency.

A practical comparison for marketing directors at brands that have outgrown their first marketing setup. Setup time, senior expertise, cost in year one, and risk if it doesn't work. The honest version.

The Marketer's Guide to Meta Andromeda

Meta Andromeda is changing the way marketers reach their audiences. Find out more about creative signals playing their part in this blog from Mira Marketing.

Geotab signs a new contract with Mira Marketing to expand its SEO focus to Spain

Geotab signs a new contract with Mira Marketing to expand its SEO focus to Spain

Mira at the Platform Conference.

Stuart joined a panel on bringing in external service providers at Platform's one-day conference at The Catalyst. The thread running through the day, in Alessandro's words: people.

Mira partners with Recyke y'Bike.

Taking over the email marketing for a North East charity that's refurbished bikes for low-income households since 2006. Their 20th anniversary lands on 7 June.

Mira moves to Ouseburn.

New office at The Media Exchange, three times the size of the old St Peter's Basin space. Capacity for 50, podcast studio, customer suite, and a target of £5m turnover.

Mira Media Group acquires Attacus Cycling.

Mira's parent company has acquired Attacus Cycling, a long-standing client. The move gives the agency first-hand experience running an e-commerce brand and feeds it back into client work.

Social & Video Platforms in Google Search Console

Within Search Console, you can now add your social media platforms Instagram, TikTok, X, and YouTube through the new “platform property” function. Once authorised, you get a full view of the data, even working for creators without a website of their own.

Google Ads Quality Score, explained.

Quality Score is the lever that determines whether your Google Ads cost £0.40 a click or £4. Here's how it's calculated, what moves it, and the structural mistakes that keep it low.

How to improve Facebook ads ROAS.

ROAS on Meta isn't a creative problem alone. It's a creative, audience, attribution, and funnel problem. Here's the order to fix it, and the diagnostic that tells you which one is breaking.

How to lower CPC in Google Ads.

A practical guide to reducing cost-per-click in Google Ads. Quality Score, match types, negative keywords, ad relevance, landing page experience, and the bidding strategies that actually move CPC.

Black Friday email, done well.

Most Black Friday email programmes start too late and end too early. Here's the cadence, the segmentation, the subject-line patterns, and the deliverability prep that separate a 30% revenue week from a flat one.

5 Best Practices For Facebook Ad Optimisation in 2024

Maximise performance with ad optimisation on Facebook and Instagram using account simplification, Advantage+ automation and high-quality data gathering.