Written when there's
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Studio notes from inside Mira. Three at a time when there are three worth reading. Never a weekly cadence. Subscribe to get them as they land.
In-house marketing team vs marketing studio.
A practical comparison for marketing directors at brands that have outgrown their first marketing setup. Setup time, senior expertise, cost in year one, and risk if it doesn't work. The honest version.
Read the post
Mira at the Platform Conference.
Stuart joined a panel on bringing in external service providers at Platform's one-day conference at The Catalyst. The thread running through the day, in Alessandro's words: people.
Mira partners with Recyke y'Bike.
Taking over the email marketing for a North East charity that's refurbished bikes for low-income households since 2006. Their 20th anniversary lands on 7 June.
Mira moves to Ouseburn.
New office at The Media Exchange, three times the size of the old St Peter's Basin space. Capacity for 50, podcast studio, customer suite, and a target of £5m turnover.
Mira Media Group acquires Attacus Cycling.
Mira's parent company has acquired Attacus Cycling, a long-standing client. The move gives the studio first-hand experience running an e-commerce brand and feeds it back into client work.
Google Ads Quality
Google Ads Quality Score, explained.
Quality Score is the lever that determines whether your Google Ads cost £0.40 a click or £4. Here's how it's calculated, what moves it, and the structural mistakes that keep it low.
How to improve
How to improve Facebook ads ROAS.
ROAS on Meta isn't a creative problem alone. It's a creative, audience, attribution, and funnel problem. Here's the order to fix it, and the diagnostic that tells you which one is breaking.
How to lower
How to lower CPC in Google Ads.
A practical guide to reducing cost-per-click in Google Ads. Quality Score, match types, negative keywords, ad relevance, landing page experience, and the bidding strategies that actually move CPC.
Black Friday email,
Black Friday email, done well.
Most Black Friday email programmes start too late and end too early. Here's the cadence, the segmentation, the subject-line patterns, and the deliverability prep that separate a 30% revenue week from a flat one.
5 Best Practices For Facebook Ad Optimisation in 2024
Maximise performance with ad optimisation on Facebook and Instagram using account simplification, Advantage+ automation and high-quality data gathering.
5 Reasons to Choose a Facebook Ads Agency Over DIY Campaigns
Facebook remains a leading ad platform in 2024, but are you taking full advantage? Find out 5 reasons why choosing a Facebook Ads agency beats DIY campaigns.
5 Ways To Discover New Keywords For Your Google Search Campaigns
Google Pay Per Click has both Google Search and Google Shopping to discover new customers and drive sales or leads. Google Search Campaigns are
YouTube\u2019s Attempt To Remove Ad Blockers
The largest video-sharing platform, YouTube, is cracking down on ad blockers in order to protect its advertising revenue. In recent years, ad blocking
Power Your Ads And Drive Performance This Holiday Season
According to recent statistics, over 74% of online shoppers plan their holiday shopping ahead of time, and with consumer spending pressure due to
Useful Updates Coming To Advantage+ Shopping Campaigns
Recently, Meta announced a host of new features set to arrive for Advantage+ Shopping Campaigns in the coming weeks. These features are sure to
Unlocking Google Ads Success: A Guide To Boosting Conversions
Using Google Ads for your business\u2019s Pay Per Click services leverages customers who are in the consideration phase of their buying journey. They
Top Tips For Advertising On Meta In Q5
As 2023 comes to a close, it\u2019s time to start thinking about your Facebook advertising plans for 2024 Q1. Well, not quite\u2026 Results of a YouGov survey
The AI Revolution: The Advantages Of AI
Artificial intelligence is paving the way for a new efficient age of business. Utilising AI as a tool could mean you stay ahead of the competition
AI, TikTok And Building Your Email And SMS List
If you haven\u2019t already seen Coca-Cola\u2019s generative AI ad, then where have you been? There\u2019s many questions for what the future could hold for
Benefit of Using Smart Bidding with Broad Match
Smart Bidding and Broad Match in Google Ads work together to reach a wider audience while optimising bids based on real-time data, improving campaign efficiency
The Benefits Of List Cleaning In Email Marketing
List cleaning is essential in email marketing to ensure your emails have good deliverability and arrive in your subscriber\u2019s inbox. Ensuring you
The Best Practices For A/B Testing
A/B testing features are a useful tool for brands and digital marketing agencies looking to optimise their communication with customers. An A/B test
Best Practices for Crafting High-Converting Email Templates
Creating a high-converting email template is a combination of design, strategy and understanding your subscribers.
Best Practices For Landing Page Optimisation
Landing page optimisation helps you create an experience that resonates with visitors and boosts conversions. here are the best landing page practices in 2024.
Best Practices To Create Captivating Subject Lines
Your recipient\u2019s inbox can become a crowded place and competing against multiple brands for their attention can be difficult but standing out from
Three at a time. Never more.
No tracker pixels. No drip campaigns. The journal in your inbox when there are three pieces worth reading.