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PPC
Understanding Google Ads Quality Score
A good Google Quality Score can lower costs, boost ad rankings and improve ROI. Learn actionable tips for better ad performance.
Paid Social
Facebook Ads ROAS (Return On Ad Spend) - Complete Guide
Understand Facebook Ads ROAS with this guide covering how to track and improve ROAS with detailed strategies on targeting, attribution models, and more.
Google Ads
5 Effective Ways To Lower CPC In Google Ads
Lower your CPC in Google Ads by improving Quality Score, managing keywords smartly, refining bids, and targeting the right audience for better ad performance.
Email Marketing
Email Marketing Top Tips For Black Friday
Learn how to stand out to your subscribers on black Friday with email marketing strategies that can help you secure high open, click and conversion rates.
How to Create a Welcome Email Series
Want to make the most of your welcome email series? Learn how to create engaging, thoughtful emails that turn new subscribers into loyal customers
PPC
Benefit of Using Smart Bidding with Broad Match
Smart Bidding and Broad Match in Google Ads work together to reach a wider audience while optimising bids based on real-time data, improving campaign efficiency