A Comprehensive Case Study of Joshua James' Success Story
40.9%
Average open rate
703% uplift
YoY attributed revenue
Increase in click-through rate
Challenge
Joshua James’ came to MIRA looking to increase their brand awareness, expand their customer base and drive sales through email marketing. Through working together, we were able to achieve all of this and more.
Our first step was to define clear objectives for Joshua James. We aimed to increase revenue by improving click-through rates, and captivating customers through persuasive copy and eye-catching graphics, to overall enhance customer engagement.
When we first started the project Joshua James had a simple thank-you and welcome series flow and struggled with the data and product feeds importing into Klaviyo.
Solution
Collaborative Efforts
With our team of experts and support, Joshua James has been able to expand their horizon and establish a comprehensive email marketing strategy that will continue to drive success.
Starting with only a thank-you and welcome series flow, we have now established an effective comprehensive flow series. From sunset flows to customer win-back series, abandon checkout and abandon browse, these carefully segmented and analysed flow series have enabled Joshua James to see a staggering growth in conversions and overall consumer engagement.
Driving Success
Seamless product feed custom integration has enabled Joshua James to leverage its product feeds by enabling them to hand-pick bestselling catalogue items to insert into an email, driving indisputable success for every email.
Creating visually appealing images that instantly captivate your audience’s attention is crucial for email marketing success. Through our team of graphic experts at MIRA, we revamped Joshua James’ email templates to be more engaging, user-friendly and mobile-responsive. From intricate graphic designs, clear call-to-action buttons and persuasive copy, we have not only been able to dramatically increase open and click-through rates but significantly increase conversions that will allow Joshua James to see continuous success.
A/B Testing for continuous improvement
To optimise our email campaigns, we conducted A/B tests on various elements such as subject lines, content variations, and layouts. By analysing the results, we identified the most effective combinations to resonate with the audience and drive conversions.
Email Performance
Despite the industry average open rate of 20-30%, through working with us, Joshua James has soared to gain a significantly higher open rate of 40.9%, proving that our strategies were well above average.
Not only this but our well-executed email marketing strategy saw a 15% increase in attributed revenue from our highest-performing campaign.
