How PPC Expanded Calido's Marketing Reach
45.39%
Increase in conversion value
62.41%
Increase in clicks
Total account CTR
Challenge
We set out on a mission to consolidate and protect Calido’s ROAS whilst also expanding their reach and customer base. PPC is one of the fastest and most effective methods of driving growth, but only when done right…and the Mira team were determined to do exactly that.
Solution
By recognising Calido's wide scope of products that change in demand depending upon seasonality, we took a granular approach to ensure we hit every touchpoint so seasonal challenges were not an obstacle. By splitting out each product line into their own campaigns and further splitting out ad groups dependent on search intent, location, etc. we could ensure that Calido were tapping into more customer queries whilst also protecting ROAS.
