How Strategic Marketing Transformed Mud Daddy's Facebook Ads Growth Journey
2400% Increase
in attributed Facebook Revenue
+1088% increase
Monthly Sales
Facebook ROAS
Challenge
In an attempt to scale their growth, the company turned to paid advertising knowing that it was one of the fastest and most effective methods of growth but it can also be one of the most expensive when it is not done right. The business had constantly spent significant amounts of money on scaling the business for a very long time and by time they had approached Mira Marketing, they were struggling to see the results that they were expecting with in comparison to their ad spend. The account was lacking structure, best practices weren’t in use and there wasn’t regular testing of creatives and audiences. Mud Daddy came on board during the summer, so seasonal challenges were adding to the account performance – a clear strategy was needed to overcome these obstacles.
Solution
After looking into the account, it was clear that lack of spending was not the problem. The main issue for Mud Daddy stemmed from the campaigns not targeting the right people, at the right time, with the right message. From understanding what the account needed, Mira developed a clear funnel structure to make sure that we covered all the bases from top to bottom of the funnel and implemented testing to identify which audiences and creatives work and which ones don’t. We continued to test the creatives to determine which ones work for the target customer. This allowed for growth and ensured we stay ahead of seasonal trends and typically quieter periods.
