Increasing revenue by 23% for Harringtons through Email Marketing
23% Increase
in email revenue
40.3% Uplift
vs previous period
in click through rate
Challenge
Our first step was to define clear objectives for Harrington’s Dog Food. We aimed to increase revenue through email marketing, improve click-through rates, and enhance overall customer engagement.
Solution
Segmenting Audiences
We understood that one-size-fits-all emails wouldn’t be effective. Therefore, we carefully segmented Harrington’s Dog Food’s email list based on customer behaviour, purchase history, and demographics. This allowed us to create personalised and relevant content for each group.
Designing eye-catching templates
Visual appeal is crucial for email marketing success. So, we revamped Harrington’s Dog Food’s email templates to be visually appealing, user-friendly, and mobile-responsive. Captivating images, persuasive copy, and clear call-to-action buttons were added to encourage clicks.
A/B Testing for continuous improvement
To optimise our email campaigns, we conducted A/B tests on various elements such as subject lines, content variations, and layouts. By analysing the results, we identified the most effective combinations to resonate with the audience.
