Unlocking Host & Stays true potential using paid social
286% increase
in Facebook Revenue
14.62 ROAS
from initial 2.3 ROAS
cost per lead
Challenge
Host & Stay are rapidly growing with thousands of web users per day. The team was looking to enhance the online booking experience for their customers while with increasing brand awareness and driving engagement. The company was struggling to get enter an extremely competitive market with big players such as Air B&B, One Fine Stay and many more.
Host & Stay reached out to Mira as they wanted to see an improvement in their results from Facebook advertising. Facebook had recently become their largest advertising channel in terms of spend, and equipped with a healthy budget, they wanted to outsource their paid social in order to test new audiences and creatives, to ultimately maximise the potential of their advertising account. Despite having such a big budget, they were struggling to see a healthy return from their marketing spend. After diving into the account it became obvious that the business wanted to reach out to two contrasting customer groups without any detailed targeting. This was all across their marketing campaigns.
Solution
After taking time to understand the business goals and objectives, the Mira team dived right into the account and separated the two types of customers into two different campaigns (Holiday makers & Home owners looking to rent). Taking this approach meant that the business could then target the two different customer types simultaneously. We applied this approach across all marketing channels and coils see the results instantly. We helped to clean up and restructure Facebook ad account and initially identified a number of quick ‘wins’ which helped drive ROAS from the start. The client’s account was sitting on a ROAS of 2.3 when we they reached out to Mira Marketing, but within two months, we had decreased the ad spend by nearly 50% and increased the ROAS to 14.62, resulting in an increase of 286% for revenue figures for the Stay side of the business and lowering the cost per lead by 38% and helped to build brand awareness.
