The race to land in your subscriber's inbox is a huge challenge during Black Friday. Standing out to your subscribers can help you secure high open, click and conversion rates. We have collected some of our top tips for this Black Friday.
How To Create A Successful Black Friday Email Marketing Strategy
Grow Your List
Before Black Friday it is crucial to build your newsletter list, investing time into this can be overall beneficial to your email marketing strategy.
A common tactic to do this is by building a pop-up, these are particularly effective when they incorporate your business's Black Friday deal or offer early access to Black Friday.
Another way to grow your list is by creating a Black Friday landing page which showcases your deal which will encourage website visitors to sign up for your newsletter list.
Make a Plan and Stick To It
Plan out email marketing campaigns for Black Friday but also the run-up, this builds excitement and hype around the offer.
Including exclusive Black Friday offers within email campaigns can build excitement and therefore engagement before Black Friday. This is a brilliant way to grab your subscriber's attention before other businesses and stay relevant within their inbox.
Increasing campaign frequency the week of Black Friday is another way to stay at the forefront of your subscribers' minds as well as being at the top of their inbox.
Bear in mind that sending too many emails can damage your sender reputation, we recommend sending no more than one email a day during Black Friday week.
Create Eye-catching Content
It is vital to catch the attention of your subscribers from the beginning. A compelling subject line and preview text are essential to engaging your audience. There are multiple ways to do this such as using urgency or telling them what offer is inside.
Another factor to take into account is creating email content which is optimised for all devices including desktops and mobiles. By ensuring this your business can reach a wide audience with email content which is adaptable to all devices and visually looks appealing without errors.
Experimenting with different design concepts is another way to create eye-catching content. For example, creating a GIF to use within the email which showcases your offer is a great way to captivate your subscribers.
Create a Sense of Urgency Within Your Copy
FOMO also known as the fear of missing out will resonate with many of your subscribers, which is why you should leverage it within your copy.
For example, if your Black Friday offer includes a free gift, using the phrasing “While stocks last” or “Limited Availability” can encourage your subscribers to act quickly.
Clear and Concise CTA
Including a CTA (Call-to-action) which drives action is key to driving engagement and therefore conversion rates. We recommend including a CTA about the fold/scroll, making it easy for subscribers to follow through to your desired destination.
Using phrases which encourage action such as “Shop Now”, “Buy Now” or “Limited Offer” influences subscribers to act instantly. Make stand-out CTAs by using contrasting colours, grab the attention of your subscriber and draw their eye in.
In a nutshell, planning your email marketing strategy ahead of Black Friday is crucial to ensure you are prepared and ready for Q4.