Would you like to build better search campaigns in Google Ads that drive great performance with little effort? Introducing Gemini, a new advancement in the technology of pay-per-click marketing that features a conversational AI support feature. Gemini’s technology allows advertisers to efficiently optimise campaigns by combining your expertise with Google’s AI to generate keywords, copy and provide relevant content to users. What’s not to love!
The Power of Generative AI
Technology experts and machine learning analysts state that there are limitless opportunities to generate new insights and knowledge with such powerful technology at our fingertips. It uses machine learning algorithms to train systems that can consistently produce new and fresh content. As a result, this will maintain a strong CTR as ads are specialised to your audiences, keeping them engaged.
Gemini is designed to understand the world around us in the same way that humans do. It can absorb any input/output including code, audio, image and text.
The Impact Gemini Has on Google Ads
Within Google Ads, the new integration can automatically generate content for your creative and performance assets. This includes images, headlines, descriptions, and keywords. These can all be generated within seconds, all from the touch of a button.
What’s even better is that your ad performance won’t take a hit either! Google’s data shows that advertisers who use the new conversational experience in ads are 42% more likely to publish search campaigns with a ‘good’ or ‘excellent’ ad strength.
They also went on to state a significant correlation between ad strength and conversions, as improving ad strength can increase conversions by 12% on average.
How’s Gemini for Google Ads Looking So Far?
Get ready as the rollout is set to begin globally over the next few weeks to all English-language advertisers! Gemini debuts 3 distinct versions: Gemini Ultra, Gemini Pro and Gemini Nano. Each are tailored towards different needs from advanced coding to simpler operations.
Back in December 2023, Google announced the new feature as being the “largest and most capable AI model”. Google also declared this model as being the first of many Gemini integrations to come as it is set to “expand into more of their core products”. We can’t wait to see the mark this will make within the PPC industry!
MIRA’s Thoughts…
A new piece of ad technology from an industry giant like Google asserts their position as leaders in AI development whilst opening up new avenues for tech innovation! As exciting as it is to watch the AI revolution begin, it’s important to remember the potential negative impact that it can have. Google states that they remain vigilant of AI’s ethical implications and will continue to undergo extensive safety evaluations – emphasising their responsibility alongside innovative genius.
If you’re feeling stuck on how to put your best foot forward in this new world of AI, MIRA is here to help! As a digital marketing agency Newcastle, our team are ready to help you and your paid search campaigns. Get in touch with us today!