Klaviyo is an email marketing tool which can encourage building a connection and nurturing subscribers through their customer journey. Klaviyo offers a wide range of tools to help you build your email marketing strategy as well as grow your business. Using Klaviyo as your email marketing platform allows you to take advantage of marketing automation which drives data-driven decisions.
Features Klaviyo offers are designed to engage customers, use your data to fuel decisions and continuously grow your business. From automated flows to reporting and benchmarks, Klavyio is built to benefit your business. Continue reading to discover the benefits of using Klaviyo as your email marketing platform.
The Top Three Email Flows To Boost Engagement
Keeping your customers engaged with your business is how you can build loyalty and trust with subscribers. Klaviyo offers many features which make it easy for your business to do just that. Using automated email flows to encourage a constant stream of communication, ensuring a smooth and efficient customer journey.
To begin with, introducing a welcome series flow within your email marketing strategy is a vital part of building a relationship with your subscribers and encouraging engagement.
This flow is a series of emails which are the first emails your new subscriber will receive after signing up. Within this flow it is crucial to introduce your business to new customers, showcasing bestselling products, services or content helps customers navigate your business.
Another benefit to implementing a welcome series is using content to collect information about your subscribers, for example, what products, they are most interested in.
Top tip: Adding a discount code within your welcome series can encourage subscribers who haven’t already converted to place an order.
Following on from a welcome series flow, setting up an abandoned cart flow is a brilliant way to re-engage and recover lost sales from subscribers. Subscribers who enter this flow have already browsed your website and added items to their basket but haven’t completed the order, this flow encourages them to finish their order since they already have a high intent to purchase. Within this flow, you can customise the content based on the items in their cart.
Top tip: Creating this flow to have 2 or 3 parts to it can continue to encourage your subscriber to purchase. However, ensure you use conditional splits to stop emails from going to subscribers who have already purchased since starting the flow to reduce spam complaints.
Another flow which is crucial to get set up within your account is a post-purchase flow as this is a touchpoint to engage your subscriber with your business and content.
This flow can demonstrate appreciation to your customer and also share information which is relevant to their recent purchase. The purpose of this flow is to increase retention and therefore promote future purchases.
Top tip: Building this flow to separate existing and new customers is key to ensuring each customer gets the level of service they require. A new customer needs more in-depth information regarding their purchase over a returning customer who will most likely not need extensive information.
Email Marketing Campaigns
Email campaigns are used to let your subscribers know about sales, new products or services or even newsletters. To ensure they land in your subscriber's inbox your business needs to maintain high deliverability and using Klaviyo’s features can help you achieve this goal.
Using personalisation within your campaigns ensures your subscribers see content which is relevant to them. Klaviyo offers multiple types of personalisation from inserting your subscriber's first name to showcasing your subscriber's favourite product. Providing your subscribers with a personalised experience can encourage them to convert.
Another brilliant feature Klaviyo offers is building templates, making it easier than ever to build campaigns which resonate with your subscribers. Using pre-built templates ensures your business stays on brand with the visual look of email campaigns. This is key to continue building a trustworthy relationship as it allows your business to be constantly recognisable.
Advanced Segmentation
Following on from email campaigns it is vital to use engaged sending segments to ensure you are sending to subscribers who are interested and engaged with your business. Sending to your most engaged subscribers can contribute to improving open, click and conversion rates and therefore keep your overall email marketing account healthy.
The recommended engaged segments to build within your account are 30, 60 and 90 days engaged. Using these segments can ensure you are sending your most valuable content to subscribers who will engage and most importantly convert.
In a nutshell, Klaviyo is an email marketing tool which can help your business continuously grow using automated email flows, and craft campaigns which convert and take advantage of segmentation.