What Is Dynamic Email Content?
Dynamic content within email marketing is any type of content which will change depending on a subscriber’s preferences, data or behaviours. Meaning instead of sending a generic email to your subscribers, dynamic content can help personalise emails to your subscriber’s specific needs or wants.
What Are The Benefits Of Dynamic Content?
Dynamic email content provides value to your email marketing strategy by improving your relationship with your subscribers by only showing them relevant content. There are many benefits to using dynamic email content, but here are just a few…
Increase Engagement
As soon as your subscriber opens your email, you need to grab their attention and seeing relevant content to them is more likely to encourage them to read the entire email and therefore, increase engagement. 88% of subscribers are more likely to positively react to an email if it looks like it has been tailored to them and their needs.
Enhance Customer Experience
Sharing dynamic email content is a brilliant way to improve your customer experience, as this can allow you to cater to each of your subscriber's needs. Creating personalised experiences which lead to strong relationships and turning your subscribers into loyal customers.
Improve Click-Through Rates
The end goal of sending an email campaign is for your subscribers to click on a link, leading them to your desired destination which can increase website traffic and therefore increase engagement. Using dynamic email content is the best way to encourage this because if the content is relevant, they are more likely to read the full email and eventually click a link, improving click-through rate.
How Does Dynamic Content Work?
Using dynamic email content doesn’t have to mean the whole email has to be tailored to every person, using dynamic content in sections can be just as beneficial. For example, you are a business which has a physical and online shop, but when subscribers sign up for your newsletter you collect data on whether they are “Local to store”. Your store is going to be extending shopping hours and you want to let your in-store customers know but you don’t want to send out a specific email campaign. Therefore you can set up a dynamic email content block which will only show subscribers who have the geographical “Local to store” data stored in their profile. This can make the creation of your email marketing campaigns more efficient, creating 1 email which can cater to multiple profile properties.
Overall, dynamic email content delivers suitable content to your subscriber's inbox using preferences, data or behaviours. Using dynamic email content is a great way to boost your email marketing strategy as it can increase or improve engagement, customer experience and click-through rates.
Looking to find out more about how to boost your email marketing strategy for your business? Contact mira Marketing, a digital marketing agency based in Newcastle, for your free, no-obligation consultation. We have a team of experts ready and waiting to help you and your business grow.