A question that pops up frequently for our Google ads experts, and for good reason, is, “How many responsive search ads can you have in Google ads?” Knowing this limit can make or break your campaign performance.
So, we won't just cover the basics. We will share tips and strategies that have worked for us and can help you get the most out of your RSAs.
Why Responsive Search Ads (RSAs) Matter
With Google’s focus on automation and machine learning, RSAs allow advertisers to better adapt to shifting customer behaviours than traditional ad formats.
The biggest thing we love about responsive search ads is that they save you time while still optimising for performance.
Instead of manually testing different versions of your ads, RSAs automatically test numerous combinations in real-time and find the ones that drive the best results. This can improve your click-through rates and overall campaign performance if done correctly.
But the benefits don’t stop at automation.
RSAs also offer a broader reach. Because Google can dynamically adjust the ad content based on user behaviour.
They give your target audience a more personalised experience, which can lead to higher engagement and conversion rates.
Google Ads RSA Limitations
How Many RSAs Can You Have Per Ad Group
You can have up to three (3) active, responsive search ads (RSAs) per ad group. This limit might feel a bit restrictive, but it actually pushes you to focus on making each RSA as strong as possible.
Google also suggests aiming for at least one RSA with a “Good or “Excellent” ad strength rating. This means you should focus on quality and not quantity.
Each RSA can include up to 15 headlines and 4 descriptions. Google’s systems will automatically mix and match these to find the combinations that best suit your target audience.
So, even with this limit, you still have a lot of flexibility to test different messaging and find what works best for you.
Why Does This Limit Exist
The limit keeps things manageable for Google's machine learning system. When you have too many ads, it becomes harder for the algorithm to figure out which combinations work best.
Focusing on fewer RSAs also makes it easier for you to maintain quality. Instead of spreading yourself thin across multiple ads, you can put more effort into refining the ones you have.
If you ever feel like you need to freshen things up, you can always tweak your existing RSAs. Just update the headlines or descriptions without having to create entirely new ads.
How To Optimise Your RSAs Within the Limit
With just three active Responsive Search Ads (RSAs) per ad group, you need to ensure those ads are the best you can offer. Here are some tips we recommend at Mira Marketing.
Headlines are your chance to grab the attention of your target audience, so make sure they are clear, relevant, and engaging. It’s a good idea to include your primary keywords in at least a few of your headlines to boost relevance, but don't overdo it. Google values variety, so mix in some non-keyword focused headlines to keep things natural and fresh.
Your descriptions should focus on delivering a clear value proposition. What makes your product or service stand out? Use this section to highlight your unique selling points, offers, or calls to action. Just always remember that your descriptions should make sense independently of each other because Google will rotate them in different combinations.
Be stingy with the 15 headlines and 4 descriptions provided by Google. Use all of these Slots! The more options you give Google, the better it can optimise your ads with different combinations.
Keep an eye on Google’s Ad Strength Tool. It gives you real-time feedback on how effective your ad is as you create it. As recommended earlier, strive for a “Good” or “Excellent” rating. If you're struggling with this, you can use the google suggestions for some inspiration,
See our complete guide on how you can boost conversions with Google ads.
Maximising Your Google Ads ROI with RSAs
To wrap up, Responsive Search Ads (RSAs) are powerful and work best when optimised properly. Remember, you’re limited to three RSAs per ad group, so focus on making those ads as strong as possible.
Also, utilise all 15 headlines and 4 descriptions to give Google enough combinations to test, and pay attention to the Ad strength to ensure your ads are performing at their best.
However, if you are still struggling to take your Google Ads to the next level, you can reach out to our PPC experts, who can ensure you’re getting the most value from your Google ad campaigns.