Marketing is a competitive world. Driving traffic to your website is great but sometimes is just not enough. To truly succeed, you need to hone in on the action of converting…and conversion rate optimisation is guaranteed to do just that.
So what is conversion rate optimisation? It is the practice of enhancing performance to convert more pre-existing traffic into customers or clients. This means that users are more likely to take desired action which is inevitably what every marketer wants!
How to work out conversion rate?
Data won’t mean a lot if you don’t have anything to compare it to. Using this simple conversion rate calculation, you can discover where you currently are and how much you have improved with these effective optimisations.
Compelling CTA’s
A CTA is a commonly used term in marketing, meaning ‘Call To Action’. They give users clear instructions to carry out a desired action. Some call to action examples include;
🛍️ Shop now
📝 Sign up now
📞 Get in touch
🛒 Add to cart
To make CTAs stand out, making them unique and different can help motivate customers to carry out your desired action. Further CTA optimisations include contrasting colours in the button, button size and placements. A/B testing will help you find what works best for your business and audiences which will therefore increase conversion rates.
Enhancing website user experience
Boosting conversion rates can be hard without a strong landing page experience for users. Optimising this is often forgotten - but the hard work and ad spend that you put into marketing with Google Ads should not go to waste due to poor website navigation!
In doing so visitors can find exactly what they are looking for and have less time to debate their buying decision which leads to a boost in page engagement.
For example, slow-loading pages can lead to higher bounce rates. Optimise this and ensure that your website design is friendly for mobiles. By consistently testing and refining elements of your site can create a better user experience which maintains engagement and product/service interest.
💡In fact, a recent OuterBox survey states that 70% of smartphone users have made online purchases using their mobile in the last 6 months.
In conclusion, boosting sales through conversion rate optimisation (CRO) is a necessity now more than ever in digital marketing. It helps aid sustainable growth by transforming web users into loyal, repeat customers. Begin with our helpful proven strategies paired with continuous optimisation to achieve high conversion rates. We’ve helped 100s of clients win more sales and generate more value with ppc marketing. Join in on the success and contact us for your free, no-obligation consultation.