How to get the most out of your welcome series flow
A welcome series is a sequence of automated emails to a new subscriber after signing up for your email marketing. A welcome email series is a great way to introduce your brand to new customers. It allows you to build credibility, establish trust, and introduce your products while gathering information about your subscribers.
The 4 Core Welcome Series Emails
Educational Welcome Email
Using this email marketing example can help you educate your audience about your products and the value they can bring to your customers. This allows you to answer your subscribers’ questions such as “What do I get from it?” or “Why should I buy it?”. Therefore, you can tell your story about your products or services from your brand’s perspective.
Offer Welcome Email
Lots of brands use an offer to entice customers to subscribe to their email marketing. Sending the offer you promised is a brilliant way to start building a foundation of trust with your subscriber base. This type of welcome email is the most popular and effective, and often it generates the highest levels of conversion.
Product-Focused Welcome Email
Showcasing your products is an important way to demonstrate to your subscribers the value of your brand and why they should choose to purchase from you instead of a competitor. This email marketing example is also a chance for you to introduce best sellers.
The Information Gathering Email
This email marketing example is ideal for finding out more about your subscribers. Collecting data from your customers can help you navigate the type of content to send to your subscribers.
How To Leverage Your First-Party Data In Your Welcome Series
Within the welcome series, there is an opportunity to use the data you have collected. First-party data is website activity, email & SMS engagement, purchasing trends, birthdays, interests, product preferences, and demographic information. This allows you to send tailored messages to your subscribers which will pique their interest.
Overall, implementing a welcome series flow will help your brand establish trust and credibility, allowing you to showcase your products and gather information about your subscriber base. It is also a great opportunity to drive a first purchase from your customer and lay the foundations for future email communications.
Do you want to enhance your email marketing? Get in touch with our Newcastle digital marketing agency – at MIRA Marketing we have an experienced team ready and waiting to take your email marketing to the next level.