Native advertising is a form of paid advertising where the ads match the look and feel of of the format in which they appear. Therefore, they fit “natively” and seamlessly integrate onto a page. These ads don’t really look like stand-out ads which doesn’t disrupt how the user interacts. For example, ad pop ups can cause user frustration which leads to a higher page bounce rate. This negatively affects your SEO and general website as attainted users are not willing to see what your business has to offer due to the interruption from ads.
The Types Of Native Advertising
Native ads come in various forms across various social networks. They can appear on social media like Facebook or X or within Google search results or sidebar.
In Feed Ads
This ad is apart of the user experience and matches the aesthetic of the website in which it’s hosted on. Algorithms automatically place these in front of users who are the best fit to see your ad which contributes to increasing CTR’s and website traffic.
Search & Promoted Listings
These ad types appear at the top of Google search results or in the side bar. These appear as product feeds on a lot of eCommerce sites such as eBay or Amazon. They give your products more exposure in an environment of users who are in the ‘buying state of mind’ as they actively search and shop. With Amazon now partnering with Meta, these ads are only going to get better.
Content Recommendations
This is where the algorithm recommends articles that appear just below the article that users initially land on to read. Advertisers who choose to do this buy a space on a website which then serves the ad that they upload.
How To Increase Brand Growth
Why use native advertising? Because it works! Some benefits that marketers love about native advertising includes…
👁️ More Effective
Many marketers find that showing visual ads via native advertising over display ads in Google Ads works better. Consumers look at native ads 53% more than display ads. Due to the placement of native ads such as in search and promoted listings, purchase intent increases by a staggering 18%!
💤Fights Ad Fatigue
Ad fatigue is inevitable and happens to all marketers when the same ads have been running for a while. A decrease in CTR or conversion rate typically indicates this. As native ads are integrated within editorial content they don’t tire out the audience because they appear naturally as part of that feed. As long as advertisers keep content interest to upkeep engagement, ads should never fatigue.
💡Hyper Relevance
Ads can sometimes get a bad name…but consumers tend to not care so much when it comes to native advertising. This is because ad placements don’t feel forced or invasive due to specific audience targeting. They seamlessly integrate and are similar to the content the user is reading anyway which has a significant impact on purchase behaviour.
Native advertising is affordable for brands to appear on some of the world's leading publishing websites, therefore driving brand growth. Advertisers have a lot of tools right at their fingertips - from display ads to programmatic ads to performance max, the possibilities are endless. Find out how you can successfully scale your business with mira marketing today and contact us for a free consultation.