Mira is a Newcastle marketing agency for D2C brands at £500k to £5m. We run paid social, paid search, email, and SEO. Profit-led, not revenue-led. We diagnose where the money goes wrong, then we fix it.
Reply within one working day. Usually faster. We turn away around 20% of enquiries because the fit isn't there. Saying no is part of the job.
D2C · Lifestyle
+177%
total sales · 12 months · 360 retainer
The Qualis Collection
D2C · Specialist retail
+94%
conversion value · PPC restructure
Up & Running
D2C · Jewellery
3×
conversion rate · email rebuild
Henryka
D2C · Pet food
39×
ROAS · single year · Paid Social
Purrform
If two or more of these are familiar, the first call is half-diagnosis, half-relief. We tell you what to stop doing.
ROAS looks fine. Profit doesn't.
Platform automation optimises for revenue volume, not contribution margin. Returns aren't priced in. Bidding sits on last-click. Result: you scale losses on best-sellers while starving the SKUs that actually compound.
You can't say which channel grew the business.
Consent rules, iOS, and browser changes broke deterministic attribution. Most teams haven't replaced it. Decisions get made on dashboards everyone privately distrusts.
The email list is the cheapest channel. Treated worst.
"Welcome flow plus monthly campaign" leaves 20% to 40% of revenue on the table. Retention cash is what funds clean acquisition.
The Shopping feed is leaking budget.
Disapprovals, stale availability, taxonomy drift. You're paying for clicks to out-of-stock products and wondering why ROAS is volatile.
AI Overviews ate the top of the category SERP.
Non-brand impressions are down across most D2C categories. The pages that now get cited look different from the pages that used to rank. Most brands haven't adjusted.
Reply within one working day.
Every retainer ties to contribution margin. Each card below maps to a pain above.
01 · PAID SOCIAL
Buying audience. Not renting attention.
Meta and TikTok. Profit-adjusted bidding values, not revenue. Creative testing system on a weekly cadence. Static design and motion edits in-house.
Fixes pain 01.
02 · PAID SEARCH
Run on your unit economics.
Google Ads, Shopping, Performance Max. End-to-end paid search on your contribution margin, not the platforms' targets. Feed health and Shopping disapproval monitoring as standard.
Fixes pain 01 and 04.
03 · EMAIL MARKETING
Retention cash funds clean acquisition.
Klaviyo specialist. Lifecycle, segmentation, replenishment, winback. Built for D2C purchase cadence, not generic newsletters. Retention reporting that ties to LTV.
Fixes pain 03.
04 · SEO + GEO
Answer-first content for AI search.
Technical, on-page, content, local. GEO add-on at any tier for ChatGPT, Perplexity, AI Overviews. Answer-first content refactors for the queries you used to rank for.
Fixes pain 05.
We do not run an account where we cannot tell you whether the spend moved the business.
Pain 02 (attribution) is solved across every retainer. GA4 commerce blueprint, server-side event forwarding, and quarterly incrementality testing come built in.
Or scroll for the work.
The Qualis Collection
A channel-spanning strategy across Google Ads, email, paid social, and creative lifted total sales 177% year-on-year. Orders, sessions, and reach-to-checkout efficiency all roughly doubled. The premium positioning held.
Up & Running
Up & Running's PPC was capped by average order value and an outdated stock mix. We split the account by conversion likelihood, scaled spend on the higher-intent segments, and let creative carry the rest.
Henryka
Henryka's email programme was disjointed: campaigns went out, engagement was low, journeys were generic. The fix started before the design tool. It started with how the lists were captured.
30-minute call. No deck.
“I couldn't be happier. Moving to you guys was definitely one of the best things I have done in my business career, and I really believe we are just getting started.”
Joe Nicholson · CEO + Founder · The Qualis Collection
The same three tiers we sell across the agency. Talk to us about which one fits. No pricing on the page; the right number depends on your channels.
3-month minimum
START
From £800/mo retainer plus media
Brands under £1M. First proper agency. Want to test the relationship before committing.
Most D2C brands start here
6-month minimum
ACCELERATE
From £1,500/mo retainer plus media
Brands £1M to £3M. The most common starting tier for D2C.
6-month minimum
FLY
Talk to us
Brands £3M+. Multi-channel paid plus organic plus email working as one.
We read it.
Every form goes to the team. Not a triage bot.
We reply within one working day.
Calendar link if we're a fit. Or we tell you who you should actually talk to instead. Both are real options.
30-minute call.
We listen, we tell you which tier fits, and we say what the first 90 days look like.
30-minute call. No deck. We listen to what's actually broken, then we tell you whether we can help. If we can't, we'll say who to talk to.
We'll reply within one working day. Usually faster.
“I couldn't be happier. Moving to you guys was definitely one of the best things I have done in my business career, and I really believe we are just getting s…”
Joe Nicholson · The Qualis Collection