Last updated: 20 May 2026.
What cookies are
Cookies are small files a website saves on your device to remember things between visits. Some are essential (the site does not work without them); others measure how the site is used or support advertising.
How we use cookies
When you first visit, our cookie banner asks if you want to accept all cookies or essentials only. Until you choose, everything except strictly necessary cookies stays off. We use Google's Consent Mode v2 so any analytics and advertising tags respect your choice in real time.
Categories
Strictly necessary
Used for the site to function and to remember your cookie preference. These do not need consent.
Analytics
Used to measure pages visited, time on page, and where visitors come from. Off until you opt in.
Advertising and marketing
Used to measure the performance of any paid campaigns we run for ourselves. Off until you opt in. Currently inactive (no campaigns running on this domain at the time of writing).
The cookies we set
- mira_consent. Set by Mira. Stores your cookie preference. Essential. Duration: 12 months.
- _ga and _ga_*. Set by Google Analytics 4. Distinguish users and sessions for analytics. Analytics. Duration: up to 2 years.
- _gtm. Set by Google Tag Manager. Loads tracking scripts based on your consent. Analytics. Duration: session.
When we launch advertising, the following may also be set after consent:
- Google Ads conversion cookies.
- Meta Pixel cookies.
- LinkedIn Insight Tag cookies.
This list is updated when we change what we use.
Managing cookies
You can change your choice at any time by clicking "Cookie settings" in the footer. You can also block or delete cookies in your browser settings. Doing that may affect how the site works for you.
Browser opt-outs:
- Chrome: chrome://settings/cookies
- Firefox: about:preferences#privacy
- Safari: Preferences then Privacy then Manage Website Data
- Edge: edge://settings/content/cookies
Changes
We update this policy when we add or remove tools that use cookies. The "Last updated" date at the top tells you when.
Contact
. 0191 435 4626. The Media Exchange, 2 Coquet St, Newcastle upon Tyne NE1 2QB.
Microsoft Clarity
We use Microsoft Clarity to understand how visitors use the site, which sections get attention, and where people get stuck. Clarity records anonymised session replays and heatmaps. It does not capture form-field content (names, emails, messages). Recording is off until you accept analytics cookies.
- _clck. Set by Microsoft Clarity. Persists a Clarity user ID. Analytics. 1 year.
- _clsk. Set by Microsoft Clarity. Connects multiple page views into a single session. Analytics. 1 day.
Cloudflare Turnstile (bot challenge)
Our contact and enquiry forms use Cloudflare Turnstile to verify that submissions come from real people rather than automated bots. Turnstile runs invisibly in the background and may briefly read browser signals (cookies, IP address). It is privacy-preserving and does not track you across sites.
- cf_clearance, __cf_bm. Set by Cloudflare for bot challenge. Strictly necessary. Session to 30 days.