Last updated: 29 June 2026.

What cookies are

Cookies are small files a website saves on your device to remember things between visits. Some are essential (the site does not work without them); others measure how the site is used or support advertising.

How we use cookies

When you first visit, our cookie banner asks if you want to accept all cookies or essentials only. Until you choose, everything except strictly necessary cookies stays off. We use Google's Consent Mode v2 so any analytics and advertising tags respect your choice in real time.

The cookies we set

mira_consent. Set by Mira. Stores your cookie preference. Essential. Duration: 12 months.
_ga and _ga_*. Set by Google Analytics 4. Distinguish users and sessions for analytics. Analytics. Duration: up to 2 years.
_gtm. Set by Google Tag Manager. Loads tracking scripts based on your consent. Analytics. Duration: session.

While our paid campaigns are running, the following may also be set after consent:

Google Ads conversion cookies.
Meta Pixel cookies.
LinkedIn Insight Tag cookies.

This list is updated when we change what we use.

Managing cookies

You can change your choice at any time by clicking "Cookie settings" in the footer. You can also block or delete cookies in your browser settings. Doing that may affect how the site works for you.

Browser opt-outs:

Chrome: chrome://settings/cookies
Firefox: about:preferences#privacy
Safari: Preferences then Privacy then Manage Website Data
Edge: edge://settings/content/cookies

Changes

We update this policy when we add or remove tools that use cookies. The "Last updated" date at the top tells you when.

Contact

. 0191 435 4626. The Media Exchange, 2 Coquet St, Newcastle upon Tyne NE1 2QB.

Microsoft Clarity

We use Microsoft Clarity to understand how visitors use the site, which sections get attention, and where people get stuck. Clarity records anonymised session replays and heatmaps. It does not capture form-field content (names, emails, messages). Recording is off until you accept analytics cookies.

_clck. Set by Microsoft Clarity. Persists a Clarity user ID. Analytics. 1 year.
_clsk. Set by Microsoft Clarity. Connects multiple page views into a single session. Analytics. 1 day.

Cloudflare Turnstile (bot challenge)

Our contact and enquiry forms use Cloudflare Turnstile to verify that submissions come from real people rather than automated bots. Turnstile runs invisibly in the background and may briefly read browser signals (cookies, IP address). It is privacy-preserving and does not track you across sites.

cf_clearance, __cf_bm. Set by Cloudflare for bot challenge. Strictly necessary. Session to 30 days.

OpenAI Ads (ChatGPT Ads)

We advertise on ChatGPT and use OpenAI's measurement pixel to see when one of those ads leads to an enquiry with us. The pixel sets a first-party cookie. Only after you accept marketing cookies, we also send OpenAI a limited, privacy-preserving signal that an enquiry happened, including a one-way hashed version of your email so OpenAI can match the conversion without us sharing your email itself. It is off until you opt in.

__oppref. Set by OpenAI Ads. Stores a privacy-preserving reference to a ChatGPT ad click so a later enquiry can be attributed to it. Advertising. Duration: set by OpenAI.

WhatConverts (lead tracking)

We use WhatConverts to see which marketing source, campaign, or keyword a call or enquiry came from, so we understand what brings people to us. It uses first-party cookies and, where we use call tracking, may show a tracking phone number that records the call. It runs only after you accept marketing cookies, and is off until then.

WhatConverts first-party cookies. Set by WhatConverts to remember the marketing source of your visit so a later call or form enquiry can be attributed to it. Marketing. First-party.

Cookie Policy