Last updated: 20 May 2026.
What cookies are
Cookies are small files a website saves on your device to remember things between visits. Some are essential (the site does not work without them); others measure how the site is used or support advertising.
How we use cookies
When you first visit, our cookie banner asks if you want to accept all cookies or essentials only. Until you choose, everything except strictly necessary cookies stays off. We use Google's Consent Mode v2 so any analytics and advertising tags respect your choice in real time.
Categories
Strictly necessary
Used for the site to function and to remember your cookie preference. These do not need consent.
Analytics
Used to measure pages visited, time on page, and where visitors come from. Off until you opt in.
Advertising and marketing
Used to measure the performance of any paid campaigns we run for ourselves. Off until you opt in. Currently inactive (no campaigns running on this domain at the time of writing).
The cookies we set
- mira_consent. Set by Mira. Stores your cookie preference. Essential. Duration: 12 months.
- _ga and _ga_*. Set by Google Analytics 4. Distinguish users and sessions for analytics. Analytics. Duration: up to 2 years.
- _gtm. Set by Google Tag Manager. Loads tracking scripts based on your consent. Analytics. Duration: session.
When we launch advertising, the following may also be set after consent:
- Google Ads conversion cookies.
- Meta Pixel cookies.
- LinkedIn Insight Tag cookies.
This list is updated when we change what we use.
Managing cookies
You can change your choice at any time by clicking "Cookie settings" in the footer. You can also block or delete cookies in your browser settings. Doing that may affect how the site works for you.
Browser opt-outs:
- Chrome: chrome://settings/cookies
- Firefox: about:preferences#privacy
- Safari: Preferences then Privacy then Manage Website Data
- Edge: edge://settings/content/cookies
Changes
We update this policy when we add or remove tools that use cookies. The "Last updated" date at the top tells you when.
Contact
. 0191 435 4626. The Media Exchange, 2 Coquet Street, Newcastle upon Tyne NE1 2QB.