As PPC marketers we know that Google Ads is not the only place where revenue lies. Paid search strategies can be replicated on Amazon Ads and Microsoft Ads, which have recently refreshed their ad interface. The new interface is more modern and looks to be more efficient as it possesses a lot of similarities to Google - which we all know and love!
Microsoft is still yet to confirm the timeline of when the new Microsoft Ads interface will be rolled out globally to all users. Get in the know and join us as we explain the new set-up and how it aims to reduce friction for advertisers and improve usability, making it easier for marketers to switch between the two.
Why Microsoft Ads Is Useful
Microsoft Ads allows you to reach even more customers through Bing which has a vast network of 3 billion active users on a daily basis. Segmenting this further, Bing’s demographics differ from Google with one report stating “Bing searchers are for the most part 35+ and are more likely to have children”. As a result, advertising on Bing could provide more value depending on your business goals.
The New Microsoft Ads Layout
Exceed your potential for growth with the simpler Microsoft ad layout. Similar to Google, you will find 2 vertical menus on the left-hand side of your screen. When hovering over the main menu, it triggers a second menu with more pop-ups, allowing for faster interaction. Overall the interface is less cluttered and makes it easier to find exactly what you’re looking for.
Copilot
Launched in late 2023, Microsoft's AI Assistant Copilot will be more accessible to users by having its own icon in the top horizontal menu. When this is clicked on, it opens a chat window on the right side. Furthermore, it is integrated into the search bar, giving users more than one chance to use the newly developed AI.
A Microsoft spokesperson states “We’ve begun testing a new UI for some users. We look forward to sharing more exciting updates to our Microsoft Advertising Platform in the coming weeks - stay tuned!”
Excited about the potential benefits Microsoft Ads could add to your business? We are a digital marketing agency in Newcastle with over a decade of experience in PPC marketing, making millions for brands all around the globe. Get in touch with us today for a completely free account audit.