TikTok is one of today's fastest-growing social media apps—and it’s only just beginning. Between 2024 and 2025, intelligence predicts the app will grow by 7%, highlighting the importance of incorporating the platform into your marketing strategy now more than ever.
What Is TikTok?
Originally rising to popularity as Music.ly in 2014, the social media platform allowed users to create short form videos on anything from lip-syncing popular songs to comedy sketches.
It wasn’t until 2018 that Music.ly rebranded as TikTok. It’s an algorithm-driven feed that tailors content to users based on their preferences and interactions with other creators' content. At this time, TikTok gained immense popularity in global markets like the US and Europe as it became a cultural phenomenon.
After recognising its cultural influence, the developers saw a huge opportunity to further increase engagement and users by integrating business owners and marketing into the platform.
What Is A TikTok Agency?
A TikTok agency is made up of specialists who brainstorm, create, manage and report advertising campaigns tailored to you and your brand. They bring extensive expertise in the platform's unique features.
TikTok marketing can help businesses;
🚀 Increase brand awareness
🚀 Build engaged communities
🚀 Expand reach
🚀 Sell products and services
From mastering the algorithm, creating ads that resonate with the target audience, managing ad spending and conducting analytical evaluations to inform future marketing strategies…they do it all and they do it well!
TikTok Shop
Introduced in 2023, TikTok Shop is a game-changing eCommerce feature that enables brands and business owners to tap into the platform's potential beyond organic reach.
Here's a quick guide on how to sell on TikTok shop;
Create a TikTok account and ensure it's set up as a business account
Connect your online eCommerce store to your TikTok account
Register for TikTok Shop on the app
Verify your identity and start promoting your products!
The feature provides a way for users to buy products directly in-app through TikTok ads, in-feed organic videos or live streams. It maximises the power of UGC and influencer content, making it easier for content creators and brands to come together to convert engagement into sales.
In fact, 71.2% of user have said they’ve shopped on the app when they stumbled upon a product on their feed. A further 58% stated that they have used TikTok to gather some inspiration for future purchases - highlighting the importance of getting ahead on TikTok before BFCM and Christmas!
Tips For Marketing On TikTok
Branding
Fully optimise your TikTok profile by aligning your profile picture, bio, tones of voice and content aesthetic to create a seamless experience across all your social media channels. In doing so, you’re making sure every touchpoint in the user journey feels consistent and on-brand, building trust and making a lasting impression.
TikTok SEO
By incorporating strategic keywords in captions, hashtags and in the video itself, you can help the algorithm categorise and recommend your content to the right audiences who are actively looking for you.
TikTok’s search function is growing rapidly, with some forecasters predicting that TikTok is becoming a more commonly used search engine like Google! Treat your TikTok SEO like regular SEO to give your brand a better chance of being discovered organically, driving more views and engagement.
Have A Definitive Target Audience
To succeed on TikTok, it’s crucial to know exactly who to target with content that guides them towards a buying decision. When you know exactly who you’re speaking to, almost everything else falls into place naturally.
Instead of trying to appeal to everyone, focus on creating contents that meets the needs, desires and habits of your audience. This leads to higher engagement, stronger brand loyalty and increased conversion rates.
Use Analytics To Your Advantage
Using analytical features goes beyond just tracking likes and views. It’s a huge help in pinpointing your most popular videos or the best times to post for maximum engagement.
💡 Make sure you have a business account set up to access this feature.
You can uncover patterns in user interactions and discover key engagement moments to adapt in real time. We know that the the digital world moves fast as attention spans are shortening - especially on platforms like TikTok, which emphasises the importance in refining your content strategy based on hard analytical data rather than assumptions.
Trends, Trends, Trends
Fancy increasing your chances of going viral? Keep a close eye on trending audios, popular challenges and video types. Get creative and put your spin on these trends so they align with your business.
Use the TikTok Discover page to find see what’s popular - it’s a goldmine for spotting trends. This is going to help you organically find popular trends and gather inspiration on how other creators are incorporating it into their content.
Tap Into Collabs
Collaborations don’t have to be expensive. By partnering with creators and micro influencers, you can push content out that builds trust by having someone else recommend your product.
Authentic interactions between creators and brands tend to resonate more with TikTok users by tapping into audiences without content feeling like a traditional ad.
Our Final Thoughts
TikTok is only going to grow in the coming years…there’s no better time than the present to start developing your organic and paid marketing strategy.
We have helped brands worldwide utilise TikTok to their advantage via paid marketing strategies. Wondering how?