Email marketing is a cost-effective channel, however, it is time-consuming and you could use that time to build and develop new strategies.
What Is Email Marketing?
Email marketing is the type of digital marketing which uses sending emails as a way to connect with subscribers. From sale campaigns to automated welcome campaigns, email marketing consists of a range of content to build brand awareness, and loyalty and drive sales.
What Are Some Of The Benefits Of An Email Marketing Agency?
Investing in an email marketing agency is a brilliant way to take full advantage of your email marketing efforts, using experts to help your business grow.
Market Research
The first step in creating content got your business is market research, email marketing agencies track multiple different variables to help develop businesses. Email agencies will look at a vast range of data to discover the best pathway for your business. When agencies conduct research they look at how your business has previously used email as a marketing channel, such as how previous campaigns performed, what email automation is in place and the overall health of the account.
Tailored Strategies
After conducting their research agencies will build a strategy specific to your business, using expert knowledge to implement the best practices for your business to grow. Depending on how your business has been using email marketing, strategies can differ. For example, if your business has only been sending email campaigns, they could benefit from setting up automated emails to trigger depending on your subscriber's events. On the other hand, if your business has automated emails up and running they might benefit from conducting A/B testing.
Content Creation
Once your strategy has been crafted, it’s now when your email marketing agency's creativity and copywriting expertise will shine. Email marketers are well-versed in best practices, from dark mode and mobile optimisations to structuring the layout of the email to grab your subscriber's attention.
Expert Analysis
Interpreting data from email campaigns can be trying to find a needle in a haystack, that is where your email marketing agency can come in and break down each metric. Analysing these metrics can help your agency develop your strategy and therefore continuously help your business grow.
Testing & Optimising
Once your results have been broken down, an email marketing agency can use this data to run A/B tests depending on what your account needs or your business goals. This could include A/B testing subject lines, CTAs or brand colours, once these tests have run the results can help drive data-driven decisions for your business.
In a nutshell, investing in an email marketing agency can benefit your business in multiple ways through market research, tailored strategies, content creation, expert analysis and testing.
This is where we can help you empower an effective email marketing strategy in your business, we have a team of eCommerce email marketing experts at mira Marketing ready to take your email marketing to new heights. Get in touch today to get a free consultation and find out how we can help.