6 Ways To Optimise Your Meta Video Ads

If you want to show off your product from every angle, you’ll want to be using video ads on Facebook and Instagram . Everyone has their own way of engaging with ads , so we always recommend running a mix of both video and static ads to cast the widest net.

But how do you make the best video ads ? Here are a bunch of top tips to get the best results from your video ads on Meta 👇

• Vertical video for fullscreen mobile placements

Vertical video for fullscreen mobile placements

Ad placements on Stories and Reels give you almost the whole screen to work with, so you need video content that makes the most of it! Videos need to be sized in a 9:16 ratio - 1080 x 1920px works best - to avoid any additional cropping. Avoid placing anything important outside of the ‘safe zone’, especially the very top and bottom, since these areas are typically covered by text and buttons.

• Include Sound

Include Sound

Adding music, sound effects, and voiceovers is an easy way of making your video ads more engaging. Meta offers a royalty-free sound library you can utilise to ensure your ads don’t get hit by copyright restrictions, and you can also include your own voiceover audio to provide additional information to accompany your video content .

However, don’t forget…

• Sound-Off Viewing

Sound-Off Viewing

Users don’t always have sound enabled when scrolling through their feeds, so making sure your ads get their message across without sound is key. This includes using subtitles for any voiceover, adding text overlays and graphics, and showing off your product’s best features visually.

• Keep It Concise

Keep It Concise

You typically don’t have long to hold someone’s attention when it comes to Facebook and Instagram video ads . Try to stick to videos no longer than 30 seconds, and make sure your most important message appears early - preferably in the first 3 seconds.

• Include a Clear Call-to-Action (CTA):

Include a Clear Call-to-Action (CTA):

Once someone has viewed your video ad , they need clear instructions on the action you want them to take. Including a CTA button to appear with your ad on Facebook and Instagram feeds, Reels, and Stories will direct the viewer towards the location for conversion. Consider including these within the video itself, e.g. at the end or in a banner throughout the runtime.

• Put a Face On It

Put a Face On It

Building trust with your audience is one of the best ways to drive conversions. And one of the best ways to gain that trust is by using real people to promote your products. This might be through UGC, partnering with influencers, or even including yourself! If you can make your video content feel authentic and relatable, you’re more likely to make conversions that will also stick with your business in the long run.

Want to learn more about how you can use Meta video ads for your business? Get in touch with our Newcastle digital marketing agency today, we’d love to chat!