An email marketing agency for the list you already own.
Welcome sequences. Abandoned carts. Post-purchase emails. Re-engagement. The best automated emails aren't there because every ecommerce brand is supposed to have them. They're there because someone has taken the time to understand what customers need at each stage of the journey. Our email specialists work in Klaviyo every day and build flows around your customers, products, and buying cycle, then keep testing them as the business changes.
Brands we work with
There's a draft in there called "Newsletter FINAL". It's from March.
Somebody started it, a supplier let you down that week, and it went to the bottom of a list with a subject line about spring.
Meanwhile the cost of finding a new customer goes up every year, and several thousand people who already liked you enough to hand over their email address hear from you roughly never. Most lists have one automation switched on, usually the welcome, usually written in an afternoon. The ones that quietly earn (basket left behind, after the first order, time to reorder, where have you been) were never built, so the only email anybody gets is the one somebody remembered to send.
Every customer you don't email again is one you have to pay to find again.
Ads cost more every year. The list doesn't. It's the one audience you own outright, and it's the one most businesses treat as a chore. So the customer who bought in March gets found again in September, through an ad, at full price, when a two-line email in April would have done it for nothing.
Send to the whole list at once and the people who've gone quiet drag your sender reputation down with them, until Gmail starts sending you to spam and your best customers stop seeing you too. By then the list looks dead. It isn't. It's just been treated like one.
What an email marketing agency should do: build the half that runs without you, then send the rest on time.
An email specialist who does nothing but email, a writer and a designer who make every send, and all of them in one room, learning your business. We build the automated emails that fire on what someone does rather than what week it is. We plan the campaigns against what you're actually selling that month. And we split the list so the right people get the right email and the wrong ones get nothing.
Some clients hand us email and nothing else. Some run it with paid social, so the ad audience and the email flow tell the same story and the second order pays for the first. Either works. What doesn't work is the ads and the emails coming from two suppliers who've never spoken.
What’s in it
Klaviyo specialists, or whichever platform you already use.
Welcome, abandoned basket, abandoned browse, post-purchase, replenishment, win-back and the other automated emails that earn their slot.
Campaigns planned against your calendar, written, designed, built and sent by the same team.
Copy and design on every send, in the fee, not billed on top.
Segmentation, list hygiene and deliverability, so you keep landing in inboxes.
Monthly reporting on what email earned: revenue per campaign and per flow, list health over time.
A named person doing the work, on the call, every month.
Right fit
- You have a list and want it to actually earn.
- You sell something people buy again, or buy more of.
- You'll commit to a sending rhythm, not one campaign a quarter.
Wrong fit
- You want cold email to bought or scraped lists. Not us, and we won't be talked into it: it burns the one thing this page is about, your ability to land in an inbox at all.
- You have no list and no site traffic to grow one from. Start with the ads; come back when there's someone to email.
- You need custom platform development beyond configuring Klaviyo or whatever platform you use.
What it looks like when the list is treated like an asset.
We've worked with many agencies over the years, and have historically been let down, meeting Mira restored our trust, so much so we don't just outsource one channel to them; but several.
Rebecca Todd
Head of Marketing, Jetchill / Flavour Blaster
Jewellery
Henryka
Conversion rate tripled within months of the relaunch
We've worked with many agencies over the years, and have historically been let down, meeting Mira restored our trust, so much so we don't just outsource one channel to them; but several.
Rebecca Todd
Head of Marketing, Jetchill / Flavour Blaster
Lifestyle
The Qualis Collection
Email run as part of the full programme that took total sales up 177% in twelve months
We've worked with many agencies over the years, and have historically been let down, meeting Mira restored our trust, so much so we don't just outsource one channel to them; but several.
Rebecca Todd
Head of Marketing, Jetchill / Flavour Blaster
Pet food
Purrform
Campaign and lifecycle email alongside the paid social that reached 39x ROAS
From a list you don't use to a list that pays.
- 01
The audit (free)
What's switched on, what it earns, how people are joining, and whether the inbox providers currently trust you. The fix often starts earlier than anyone expects: not in the design, but in how somebody gets onto the list in the first place. You keep the findings. Read-only access, five working days, written by the specialist who would run it.
- 02
Split the list
New customers, engaged customers, the ones who have gone quiet and the ones who are long gone all need different emails, and the properly cold get left out. Send everything to everyone and the quiet ones drag your sender reputation down until Gmail starts sending you to spam, at which point your best customers stop seeing you too.
- 03
Build the emails that run without you
Welcome, basket left behind, after the first order, time to reorder, where have you been. Set up once, branching on what each person does next, firing at midnight on a bank holiday while nobody here is awake.
- 04
Campaigns on a rhythm
Planned against what you're selling that month, written, designed, built and sent by people at the same bank of desks. No freelance relay, no brief explained three times, and it goes out on the day it was meant to.
- 05
Report on what it earned
Revenue per campaign and per automation, what the list is doing over time, and what changes next month. Not open rates on their own.
What we need from you
Admin access to Klaviyo, or whichever platform you use. Shopify or website access, so what we send matches what you sell. Brand assets. The promotional calendar: launches, sales, seasonal peaks. Sign-off on sends inside an agreed window, because email dates move for nobody. One named decision-maker for offers and discounting.
The half of email that runs without you.
Your customers don't read on your schedule. They sign up at midnight. They abandon at checkout. They buy once in March and go quiet by April. A flow catches each one at the moment that matters, sends the right email, branches on what they do next, and stops when it should. Runs whether anyone's at a desk or not.
Welcome. Basket abandoned. Browse abandoned. Post-purchase. Replenishment. Win-back. Sunset. Birthday. VIP. The ones that earn their slot. Nothing built to pad a deck.
Build the automated emails first. Every campaign you send after that lands on a healthier list, with a warmer audience.
Stop sending to the whole list at once.
Your list isn't one audience. It's four. New customers waiting to be sold the brand. Engaged customers waiting for a reason. Lapsing customers waiting for a nudge. Dormant ones waiting for nothing. A campaign that talks to all four at once talks to none of them. Segment first. Send second.
All done in-house.
Most agencies hand the email out. A freelance writer for the copy. A freelance designer for the visual. A contractor for the build. The brief gets re-explained twice, the voice drifts, the campaign launches a week late. We do it the other way. One team. One brief. One room. The same writer on the subject line and the footer, send after send. The designer who knows your brand on the templates. Built in your platform, whichever it is.
The emails we send.
Actual sends from accounts we run, scrolled inside the frame so you can read them end to end. Written, designed and built by the same team, send after send.
Pick the size that matches your list.
Start
3-month minimum, 30 days' notice
Get the foundations live.
Book a 20-minute call- Three campaigns a month
- Three automated flows
- Two templates
- Lists up to 5,000
- One-off setup fee in month one
Accelerate
6-month minimum, 90 days' notice
Grow the list and build the full set of automations.
Book a 20-minute call- Four campaigns a month
- Six flows
- Four templates
- Lists up to 25,000
- Setup included
Fly
6-month minimum, 90 days' notice
High-volume, scoped to your list.
Book a 20-minute call- Six or more campaigns a month
- The full flow library
- Lists from 25,000 to 250,000 and beyond
- Senior-led
- Quarterly strategy review
Why no prices on the page? The right size depends on your list and how often you want to send. We tell you which fits, and what it costs, on the first call.
We're Klaviyo Master Gold partners. Here's what that means for your account.
Most of our email clients are on Klaviyo, and it's the platform we know best: flows, segments, predictive analytics, the Shopify integration and the parts of it most accounts never switch on. We're happy on whatever you already pay for. But if you're on Klaviyo, there's a page for you.
Email marketing, answered.
What does an email marketing agency do?
An email marketing agency writes, designs, builds and sends the campaigns, and sets up the automated emails that fire on what somebody does rather than on what week it is. Then it tells you what each one earned. At Mira the writing and the design are in the fee, and the same team does all of it.
We're on Klaviyo. Or we're on something else. Does it matter?
No. We're Klaviyo specialists, and we're happy inside whatever you already pay for. If your platform is holding the programme back we'll say so, and we won't make moving a condition of working together.
Do you write and design the emails, or do we?
We do, on every plan. Writing and design are in the fee. We've never understood charging extra for the words in an email.
Can you send cold email for us?
No, and we won't be talked into it. Beyond the consent rules most cold lists break, it burns the one asset this whole page is about: your ability to land in an inbox at all. This is lifecycle and owned-list work only.
Our list is small. Is it worth it?
Sometimes. If you have very few people on the list and not much traffic to your site, email isn't your starting point and we'll tell you that rather than sell you a programme with nobody to send it to. If you have a list you've never used properly, it's usually the cheapest sale available to you.
Tell us what your list should be earning.
A 20-minute call. Tell us what's not working; we'll say whether email is the right channel right now, and what we'd build first. If your list isn't ready, we'll say that too.