An email marketing agency for the customers already on your list.
Welcome sequences. Abandoned baskets. Post-purchase emails. Re-engagement. Useful automated emails start with what customers need at each stage. Our email specialists build flows around your products and buying cycle, then keep testing as the business changes. We specialise in Klaviyo and can work in your existing platform.
The emails we send.
These are actual sends from accounts we run. You can scroll inside each frame to read it end to end. The same team wrote, designed and built every one.
Emails triggered by what customers do.
Someone signs up at midnight, leaves a basket or buys a product that needs replacing later. A flow follows the trigger and timing we set, branches on what happens next and stops when the person no longer needs it.
Welcome, abandoned basket, post-purchase, replenishment and win-back flows all have different jobs. We choose the ones your products and customers need, then check the messages as the account changes.
When did your customers last hear from you?
Email usually slips in one of three ways. Which one sounds like yours?
- 1
The newsletter is stuck in drafts.
There's one in there called "Newsletter FINAL". Someone started it in March, a supplier let you down that week, and it's still waiting.
- 2
Only the welcome email goes out.
Follow-ups after a first order, a basket left behind or a likely reorder haven't had the same attention.
- 3
You send when someone remembers.
Customers hear from you when somebody finds the time, not when there's something useful to say.
Whichever it is, the emails that bring customers back are left to chance. We plan them around what each customer bought and what they may need next.
The first sale gives you a reason to keep in touch.
A customer who has bought from you already knows something about the product. A useful follow-up can answer a care question, suggest a related item or remind them when it may be time to reorder. Without it, you leave that opportunity to chance.
Sending more is not the whole answer. We review engagement, consent and sending patterns before deciding who should receive each campaign and which contacts to leave out.
Before the first send
Sample figures. We check the list before we send to it: who hasn't opened in a year, and which addresses bounce.
Build the automated follow-up. Give the campaigns a plan.
Your email specialist works with our writer and designer on the flows and campaigns. We learn what customers buy, what they need next and what your calendar has coming up. The copy and design are included in the plan, and you approve the work before we send anything.
Email can run on its own or alongside paid social and search. When we manage those channels together, the offer that brings someone in matches the messages they receive afterwards.
What’s in it
- 1
Klaviyo specialists, or whichever platform you already use.
- 2
Welcome, abandoned basket, abandoned browse, post-purchase, replenishment, win-back and the other automated emails that earn their slot.
- 3
Campaigns planned against your calendar, then written, designed, built and sent by the same team, with copy and design on every send included in the fee.
- 4
Segmentation, list hygiene and deliverability checks to support relevant sending.
- 5
Monthly reporting on attributed revenue per campaign and flow, alongside list health and the limits of attribution.
- 6
A named person doing the work, on the call, every month.
Give each send a reason and an audience.
A new subscriber may need an introduction. A recent customer may need product advice. Someone who has stopped engaging may need a different approach, or no campaign at all. We build segments from the behaviour and data available, rather than treating the whole list as one audience.
Email work inside wider client programmes.
Jewellery
Henryka
Email capture, flows and campaigns for Henryka
Lifestyle
The Qualis Collection
Email within The Qualis Collection marketing programme
We've worked with many agencies over the years, and have historically been let down, meeting Mira restored our trust, so much so we don't just outsource one channel to them; but several.
Rebecca Todd
Head of Marketing, Jetchill / Flavour Blaster
Emails in your voice, planned from your own results.
Your record holds your brand voice, your segments and the results of your campaigns and flows. Your email marketer plans the next send from what your list has opened, clicked and bought, and writes it to your brand rules.
Our people make each decision. miranda holds the history behind it.
From the account review to the next useful email.
Step 1 of 5
The audit (free)
We review the flows, campaigns, sign-up journey and available delivery data. The findings identify what is missing and what needs attention first. The specialist who would run the account writes the audit within five working days, using read-only access. You keep the findings.
Next: Split the list
What we need from you
Access to your email platform and the store or website data it uses. Brand assets and your promotional calendar. Product knowledge, offers and discounting rules. One named person to review copy and approve sends within an agreed window.
All done in-house.
Your specialist, writer and designer work from the same brief. That keeps the product details, offer and voice consistent from the subject line to the footer. We build in the platform you use and bring the work to you for approval.
Runs well with.
Email + paid social
Connect the ad offer with the welcome and follow-up emails. One team plans what a new subscriber or customer sees next.
Email + a Shopify store that's set up for it
Check that sign-ups, purchases and product details reach the email platform accurately, so the flows have useful information to work from.
Pick the size that matches your list.
Start
3-month minimum, 30 days' notice
Get the foundations live.
Book a 20-minute call- Three campaigns a month
- Three automated flows
- Two templates
- Lists up to 5,000
- One-off setup fee in month one
Accelerate
6-month minimum, 90 days' notice
Grow the list and build the full set of automations.
Book a 20-minute call- Four campaigns a month
- Six flows
- Four templates
- Lists up to 25,000
- Setup included
Fly
6-month minimum, 90 days' notice
High-volume, scoped to your list.
Book a 20-minute call- Six or more campaigns a month
- The full flow library
- Lists from 25,000 to 250,000 and beyond
- Senior-led
- Quarterly strategy review
Why no prices on the page? The right size depends on your list and how often you want to send. We tell you which fits, and what it costs, on the first call.
On Klaviyo? Here is how we use it.
Klaviyo is the platform we specialise in: flows, segments, campaigns and the store data behind them. Our Klaviyo page explains how we review and run an account. If your existing platform fits the job, moving is not a condition of working with us.
Email marketing, answered.
What does an email marketing agency do?
An email marketing agency plans, writes, designs and manages campaigns and automated emails. At Mira, copy and design are included in the plan. We work in your platform, bring sends to you for approval and report on attributed sales, engagement and list health.
We're on Klaviyo. Or we're on something else. Does it matter?
No. We're Klaviyo specialists, and we're happy inside whatever you already pay for. If your platform is holding the programme back we'll say so, and we won't make moving a condition of working together.
Do you write and design the emails, or do we?
We do, on every plan. Copy and template design are included. You provide the product knowledge, commercial details and approval; we turn that into the emails.
Can you send cold email for us?
No. We work on lifecycle email and your existing customer or subscriber list. Cold outreach, bought lists and custom email-platform development sit outside the service.
Our list is small. Is it worth it?
It depends on the audience, traffic and products, not just the number of contacts. We review what the list could support before recommending a monthly plan. If there is little traffic and very few people to email, we may suggest building the audience first.
Tell us what your list should be earning.
The first call takes 20 minutes. Tell us what's not working; we'll say whether email is the right channel right now, and what we'd build first. If your list isn't ready, we'll say that too.