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04 · Email Marketing

Klaviyo specialist. Or your ESP.

Flows, campaigns, templates, segmentation. Lifecycle and owned-list only. We don't do cold email and we won't. Template design and copywriting included across every tier.

The 60-second version

Email Marketing, in detail.

What's in it, who it's for, and where we hold the line even when it costs us the deal.

What's in it
  • Klaviyo specialist (preferred) or platform-agnostic on your existing ESP.
  • Welcome, abandoned cart, post-purchase, win-back, lifecycle flows.
  • Campaign cadence design and execution.
  • Template design and copywriting included across all tiers.
  • Segmentation, list hygiene, deliverability.
  • Monthly reporting against revenue per recipient, list growth, churn.
Right fit
  • You have an existing list and want it to actually earn.
  • You sell to consumers or businesses with a repeat-purchase or upsell motion.
  • You can commit to a campaign cadence (not 'one campaign a quarter').
Wrong fit
  • You want to send cold email at scale to scraped lists. Not us.
  • You have no list and no website traffic to grow one from.
  • You need custom ESP development beyond Klaviyo or platform configuration.
Things we won't bundle in
  • Cold email. This is lifecycle and owned-list only.
  • Email scraping or outbound prospecting on your behalf.
  • Custom ESP development beyond template and platform configuration.
  • Deliverability rescue from a long-burned domain (we'll help, but it's a different scope).
The tier ladder

Start. Accelerate. Fly.

Every retainer runs on the same ladder. We'll quote the tier that fits your spend, list, or output in the first call.

Tier

Start

Get the foundations live. Prove the channel.

What's included

  • 3 campaigns / month
  • 3 lifecycle flows
  • 2 templates
  • Up to 5k contacts
  • Setup fee on first month

Minimum term

3 month minimum · 30-day notice

Talk to us about Start
Most clients

Tier

Accelerate

List growth + a proper flow library.

What's included

  • 4 campaigns / month
  • 6 lifecycle flows
  • 4 templates
  • Up to 25k contacts
  • Onboarding folded into the retainer

Minimum term

6 month minimum · 90-day notice

Talk to us about Accelerate

Tier

Fly

Large-list partnership scoped to contact volume.

What's included

  • 6+ campaigns / month
  • Full flow library
  • 25k+ contacts, scaling with list size
  • Senior-led delivery
  • Quarterly strategy review

Minimum term

6 month minimum · 90-day notice

Talk to us about Fly

Why no £?

We have a tier ladder, not a price list. The right number depends on your spend, list, or output. We quote in the first call.

Recommended combinations

Pairs that work.

Some retainers do their best work next to others. Not a discount, not a bundle. Just what we've seen move the needle when run together.

Email + Paid Social or PPC

Acquisition plus retention. Full funnel without splitting agencies.

Email + Copywriting

Heavier copy lift, dedicated voice, weekly editorial campaigns.

Hand us the problem

Tell us what Email Marketing should be doing for you.

A 30-minute call. No deck. We listen, we tell you which tier fits, and we say whether Email Marketing is the right channel right now. Or what is.