A PPC agency that checks what your clicks turn into.
We manage Google Ads, Microsoft Ads or Amazon Ads around what a customer is worth to your business. We check the tracking, build the campaigns and report on sales or qualified enquiries. Each plan covers one platform. Use PPC on its own or alongside the other channels we run for you.
Is your Google Ads budget going where you think it is?
An account can look healthy in the report and still waste money. Do any of these sound familiar?
Advice with a track record: Mira HQ
Illustrative Mira HQ view. Mira HQ records the changes it suggests and later checks, against the account's own history, whether each kind of change worked, so we can see how often it has worked before we suggest it again.
- 1
Enquiries are counted twice.
The reported cost per lead looks half what it really is, and automated bidding learns from the wrong numbers.
- 2
The wrong action counts as a conversion.
If a contact-page visit is your main conversion, the account optimises for visits instead of enquiries.
- 3
Old campaigns are still spending.
A campaign called 'Campaign 3 - copy' may still be running long after the person who built it has left.
A monthly total won't show you any of these. We check the account's settings against what actually happens in the business.
The wasted spend is only part of the cost.
Money spent on irrelevant searches leaves less for the searches that can bring customers. Incorrect conversion data then makes it harder to decide where the budget should go.
The evidence is in the account, but you have to look beyond the summary. We read search terms, review conversion actions and compare campaign results with the leads or orders the business receives.
How we catch it: Mira HQ
Illustrative Mira HQ view of daily cost per lead. A sudden change prompts a tracking and account review. In the example shown, duplicate enquiry events make the reported cost appear lower than it is.
What a PPC agency should do, and where we hold the line.
A paid search specialist manages the account and works with the other people on your marketing. We agree the platform, budget and acquisition target, then explain what changed, what it earned and what we will test next.
Start with paid search alone or run it alongside SEO, email and paid social. When we manage several channels, the account specialists share the plan and the evidence.
What’s in it
- 1
Google Ads, Microsoft Ads or Amazon Ads, within the platform scope we agree.
- 2
Keyword research, account structure, ad copy, landing page reviews.
- 3
Search and Performance Max available from Start on Google Ads, with Demand Gen and full account architecture as the account grows.
- 4
Bid strategy and conversion tracking checked against genuine enquiries or orders, with attribution limits explained.
- 5
Monthly reporting against your cost per customer or return on spend.
- 6
A named person doing the work, on the call, every month.
Paid search work behind the client accounts.
Specialist retail
Up & Running
PPC account restructuring for Up & Running
Content and affiliate
Ashleigh Money Saver
Paid search management for Ashleigh Money Saver
B2B scientific instruments
GT Vision
PPC and SEO work for GT Vision
Ultimately, I knew that for the purposes of PPC, you understood our product, understood our market, understood our audience, and therefore you were able to go and attract leads in a way that I didn't believe a generic agency could.
Steve Mitchinson
North East Escapes
Your search terms, reviewed every week against your history.
Your record holds your targets, offers, past tests and the negative keywords we have added, with the reason for each. Each week your PPC manager reviews the searches that triggered your ads, blocks the ones wasting money, and checks every block against the searches that have already brought you enquiries or sales.
Our people make each decision. miranda holds the history behind it.
From the first account review to the weekly decisions.
Step 1 of 5
The audit (free)
We review wasted spend, search terms, Quality Score, account structure, bidding and ad copy. The specialist who would run the account writes the audit within five working days, using read-only access. You keep the findings whether or not you hire us.
Next: Check what the account counts as a conversionWhat we need from you
Your Google Ads customer ID, so we send the access request from our account. Admin access to Analytics, Tag Manager and Search Console. Merchant Centre if you sell products. What a customer is worth to you, and what you can afford to pay for one. Offers, seasonality and stock changes before they land. One named decision-maker for budget and ad sign-off.
The searches spending your budget are in front of your specialist.
Mira HQ brings search-term and account checks into the specialist's review. It flags where to investigate wasted spend and changes in performance. We use Quality Score as a diagnostic for ad relevance, expected click-through rate and landing-page experience. The score itself is not an input to the ad auction.
Runs well with.
PPC + a landing page
Give the campaign a page that answers the promise in the ad and makes the next step clear. We can scope and build it alongside the account work.
PPC + SEO
Use paid and organic search together, with a shared view of queries and conversion results. A high organic position is a reason to review paid coverage, not an automatic reason to turn it off.
Pick the size that matches your spend. Move up or down as it changes.
Start
3-month minimum, 30 days' notice
Test paid search with a focused Google Ads plan.
Book a 20-minute call- Two test campaigns, core keywords
- Search and Performance Max
- Monthly reporting
- One-off setup fee in month one
Accelerate
6-month minimum, 90 days' notice
Search is working. Expand the keywords and add Demand Gen.
Book a 20-minute call- Four test campaigns
- Fortnightly check-ins
- Setup included
Fly
6-month minimum, 90 days' notice
High-volume, scoped to your spend.
Book a 20-minute call- Full keyword architecture
- Senior-led
- Quarterly strategy review
Why no prices on the page? The right number depends on your spend and what a customer is worth to you. We tell you which size fits, and what it costs, on the first call.
PPC and Google Ads, answered.
What does a PPC agency do?
A PPC agency researches the searches and audiences worth paying for, builds the campaigns, writes the ads and manages the spend. At Mira, a paid search specialist also checks conversion tracking and reviews the account each week. Reports explain what the spend brought back and what changes next.
Should I use a Google Ads agency or hire someone in-house?
It depends on the workload and the skills you need. An in-house hire can sit close to the business; an agency gives you access to paid search, creative and tracking support without recruiting each role. We can work alongside your marketer or manage the channel for you. The first call helps establish which arrangement fits. Agency or in-house?
Do you take a percentage of ad spend?
No. You pay a monthly fee based on the agreed spend band and scope, and pay the media budget directly to the platform. If the account moves into another fee band, we agree that with you first.
Is there a minimum ad budget?
There's no hard rule, but there is a level below which an agency fee is a large share of your total marketing money and you'd get more by putting it into the ads themselves. We'll tell you on the call if that's you, tell you what to do yourself, and leave the door open.
Google Ads, Microsoft Ads or Amazon Ads?
We choose the platform against the product, audience and available budget. Start is built around Google Ads. Microsoft-only or Amazon-only work needs a larger scoped plan. We agree additional platforms separately and check each account for its own settings and audience.
Tell us what paid search should be doing for you.
The first call takes 20 minutes. Tell us what's not working; we'll say whether paid search is the right channel right now, and what we'd fix first. If it isn't the right channel, we'll say what is.
Meet our PPC team in Newcastle