Buying audience. Not renting attention.
End-to-end paid search on Google, Bing, or Amazon. One platform per tier. Built around your unit economics, not the platforms' quarterly targets. Search and Performance Max from Start, full account architecture at Fly.
Minimum term
3 months on Start. 6 months on Accelerate and Fly.
Setup
Folded into Accelerate and Fly retainers. One-off fee on Start.
Run by
Senior-led from Accelerate up. Exec-led on Start, senior oversight included.
Paid Search (PPC), in detail.
What's in it, who it's for, and where we hold the line even when it costs us the deal.
- Google Ads, Microsoft / Bing, or Amazon. One platform per tier.
- Keyword research, account architecture, ad copy, landing page reviews.
- Search and Performance Max campaigns from Start.
- Demand Gen from Accelerate. Full account architecture at Fly.
- Bid strategy, attribution, conversion tracking setup.
- Monthly reporting against your CPA / ROAS targets.
- You have measurable acquisition through search and want to scale it.
- You're ready to commit to one platform per tier (Google, Bing, or Amazon).
- You want a team that questions the bid strategy, not just runs it.
- You want Bing-only or Amazon-only on Start (Google is the default at Start).
- You expect us to manage display and social inside a PPC retainer (we don't).
- You're not converting paid traffic yet. Fix the landing page first.
- Bing-only or Amazon-only campaigns at Start.
- Multi-platform inside a single tier.
- Display network buys outside Search and Performance Max scope.
- SEO content treated as paid landing pages (different team, different retainer).
Start. Accelerate. Fly.
Every retainer runs on the same ladder. We'll quote the tier that fits your spend, list, or output in the first call.
Why no £?
We have a tier ladder, not a price list. The right number depends on your spend, list, or output. We quote in the first call.
Pairs that work.
Some retainers do their best work next to others. Not a discount, not a bundle. Just what we've seen move the needle when run together.
PPC + Landing Page
Highest-leverage combination for new clients without a converting page.
PPC + SEO
Paid for the immediate result. Organic for the compounding one. Both on the same keyword strategy.
Paid Search (PPC), shipped.
The Qualis Collection
Up & Running
Ashleigh Money Saver
GT Vision
Gavin Edmondson Solicitors
From the journal.
- Journal articlePaid Search
Your Complete PPC Glossary
Digital marketers frequently rely on various acronyms and important words when discussing paid search. These words help to ensure everyone is
Read the article →
- Journal articlePPC
When to hire a Google Ads agency (and what to expect)
The signs you have outgrown running Google Ads yourself, what a good agency actually changes, and how to choose one without getting burned.
Read the article →
- Journal articlePPC
PPC ROAS benchmarks UK 2026: what good actually looks like
Why benchmark numbers mislead without context, the ranges by channel, and the only ROAS target that matters: yours.
Read the article →
- Journal articlePPC
Performance Max vs manual Shopping: which wins in 2026
How each actually works, when PMax wins and when manual still beats it, and how to run them together without wasting spend.
Read the article →
- Journal articleIndustry take
Google Ads Quality Score, explained.
Quality Score is the lever that determines whether your Google Ads cost £0.40 a click or £4. Here's how it's calculated, what moves it, and the structural mistakes that keep it low.
Read the article →
- Journal articleIndustry take
How to lower CPC in Google Ads.
A practical guide to reducing cost-per-click in Google Ads. Quality Score, match types, negative keywords, ad relevance, landing page experience, and the bidding strategies that actually move CPC.
Read the article →
Paid Search (PPC) works hardest as part of the whole engine.
See how Mira runs Paid Search (PPC) alongside the other channels for D2C and B2C stores, on one team and one P&L.
Tell us what Paid Search (PPC) should be doing for you.
A 30-minute call. No deck. We listen, we tell you which tier fits, and we say whether Paid Search (PPC) is the right channel right now. Or what is.
Local to you? PPC Agency Newcastle