A PPC agency in Newcastle that finds the wasted spend first.
Mira runs Google Ads, Microsoft Ads and Amazon Ads from Ouseburn, for businesses across the North East and the UK, managed to the cost of a customer rather than the click. Almost every account we open is leaking somewhere, so that's where we start: in your building, with your numbers, before we ask for a penny more.
Brands we work with
Where the money usually goes.
Almost every Google Ads account we audit in Newcastle is leaking somewhere: broad match with no negatives, Performance Max quietly eating brand demand, conversion tracking that was never set up properly. So that's where we start. Ashleigh Money Saver is the cleanest example: waste cut, return on ad spend up 755% on the same budget. The budget was never the problem. How it was spent was.
One of a handful we run, not one of forty.
A lot of PPC management in this city means your account is one of forty an offshore manager logs into once a month. We run fewer accounts, properly. Weekly checks while the campaigns learn, then a steady rhythm: search-term mining, negative lists, bids, ad copy, and a clean feed for Shopping and Performance Max. The person who runs it is in Ouseburn, and you can meet them.
Reporting a founder reads in two minutes.
One number that matters, tracked over time, not a forty-slide export. If you sell online we manage to return on ad spend; if you sell leads we manage to cost per qualified lead and tell you honestly which campaigns produce real enquiries.
What's included
Google Ads: Search, Shopping, Performance Max
Microsoft and Amazon where they fit
Conversion tracking built and verified
Wasted-spend and negative-keyword hygiene
Reporting tied to cost per lead and return
What happened when we took over these accounts.
Content and affiliate
Ashleigh Money Saver
ROAS +755%, flat budget
North East Escapes
leads +600%, CPL down 70%
Ultimately, I knew that for the purposes of PPC, you understood our product, understood our market, understood our audience, and therefore you were able to go and attract leads in a way that I didn't believe a generic agency could.
Steve Mitchinson
North East Escapes
Meet the person who'd own the account.
Not a call centre, and not an account manager you never meet. These are the people who would run your search.
Your account is open on a screen in Ouseburn.
The person running your Google Ads sits in the same room as the designer making the ads and the writer writing them, which is why a change takes an afternoon rather than a fortnight. If you're in the North East, come in and we'll go through the account with you, line by line.
What the first ninety days look like.
Audit where the budget leaks, fix the tracking, then build tight campaigns with enough budget to learn. Weekly checks in the first month, then a monthly review against the number that matters to you.
What people ask before they hand over the account.
What does a PPC agency in Newcastle actually do differently?
The same job as anywhere: decide which searches are worth buying, build the account, write the ads, read it every week. The difference with a local one is you can meet the person doing it, and they can sit in your business and understand what a lead is actually worth to you.
How do you charge?
A flat monthly fee by the size your spend sits in, never a percentage of the spend. Your budget goes to Google, not to us. We tell you the number on the first call.
Our last agency said the account was fine. Was it?
Maybe. The free audit will tell you. We check the same six things in every account: wasted spend, negatives, Quality Score, structure, bidding and the ad copy. We have never found one where all six were right.
Do you run Shopping and Performance Max?
Yes, with the feed kept clean, because a Shopping campaign is only as good as the product data behind it. Microsoft and Amazon Ads where they earn a place, one platform at a time.
Can we start small?
Yes. Start is one platform, two test campaigns, monthly reporting. Prove it works, then add.
Find out where the spend's going.
A 20-minute call, or bring your Google Ads login to Ouseburn and we'll open the account on the big screen. Either way you'll leave knowing what's leaking.