A Google Ads and PPC agency in Newcastle that finds the wasted spend first.
Mira runs Google Ads (AdWords), Microsoft Ads and Amazon Ads for businesses in Newcastle, across the North East and the UK. We start by checking what the account spends on and what it counts as a result. Meet your specialist in Newcastle and agree the sales or enquiry goals before the campaigns change.
Tell us what you need
We reply within one working day.
Looking for a Google Ads agency in Newcastle?
Businesses usually start looking when one of these happens. Which sounds like yours?
- 1
The account's results don't match your sales.
The account spends every day, but the leads or sales it reports don't match what the business sees.
- 2
Nobody checks the search terms.
Ads show for searches from people who will never buy, and no one adds the negative keywords that would stop them.
- 3
You can't say who runs the account.
You don't know who looks after it, or when they last made a change.
We start with an audit of the search terms, negative keywords, campaign structure and conversion tracking. Then a specialist you can meet in Newcastle runs it with you. We work with businesses in Newcastle, Gateshead, Sunderland, Durham, Northumberland and Teesside, and across the UK.
Check what the budget is buying.
We review search terms, negative keywords, campaign structure and conversion tracking. A strong reported result means little if the account counts the wrong action. The audit separates measurement issues from campaigns that need different targeting or creative.
Know who is running the account.
Your specialist works in Newcastle and you can meet them. The ongoing work covers search terms, exclusions, bids and ad copy, with product-feed checks for Shopping and Performance Max. We agree the monitoring and optimisation schedule in your plan.
Reporting against your sales or enquiry goals.
For an online store, we review conversion value and return on ad spend alongside the costs you share with us. For lead generation, we look at cost per qualified enquiry and lead quality. The report explains what changed and what we're doing next.
Every week: the search terms
Sample figures. Each week your specialist reviews the searches that triggered your ads and blocks the ones wasting money.
What's included
- 1
Google Ads: Search, Shopping, Performance Max
- 2
Microsoft and Amazon where the agreed scope includes them
- 3
Conversion tracking checked against sales or enquiry goals
- 4
Wasted-spend and negative-keyword hygiene
- 5
Reporting tied to cost per lead and return
Your search terms, reviewed every week against your history.
Your record holds your targets, offers, past tests and the negative keywords we have added, with the reason for each. Each week your PPC manager reviews the searches that triggered your ads, blocks the ones wasting money, and checks every block against the searches that have already brought you enquiries or sales.
Our people make each decision. miranda holds the history behind it.
Paid-media work for these clients.
Content and affiliate
Ashleigh Money Saver
PPC and paid social campaign work
North East Escapes
Homeowner PPC leads up 600% in June 2026 versus June 2025, with spend 107.3% higher.
Ultimately, I knew that for the purposes of PPC, you understood our product, understood our market, understood our audience, and therefore you were able to go and attract leads in a way that I didn't believe a generic agency could.
Steve Mitchinson
North East Escapes
Meet the team behind the work.
This video introduces Mira and the people behind our paid-search work. We confirm your account specialist in the plan.
The team that makes your ads also runs your account.
The account specialist works alongside the designer and writer, so they can brief changes directly to the people making them. If you're in the North East, come in and we'll go through the account with you.
What we do first.
We audit the account, check the tracking and agree the campaigns and budget. The written plan sets out the monitoring schedule and how we'll review results each month.
A record of account changes: Mira HQ
Mira HQ records suggested Google Ads changes and compares later performance with the account's previous 26 weeks. Your specialist can review that history before deciding what to test next.
What people ask before they hand over the account.
Do you work with businesses in Sunderland, Durham and the rest of the North East?
Yes. We work with businesses in Newcastle, Gateshead, Sunderland, Durham, Northumberland and Teesside, and you can meet your specialist at our Newcastle office.
What does a PPC agency in Newcastle actually do differently?
We research the searches worth buying, build and manage the campaigns, and check how results are measured. Working locally means you can meet the specialist and show them how the business handles an enquiry or sale.
How do you charge?
We quote a management fee for the agreed scope and spend level. Your ad budget is paid to the platform separately. If the scope or spend grows, we explain any fee change before it takes effect.
Our last agency said the account was fine. Was it?
The audit gives us something concrete to discuss. We check spend, negatives, Quality Score, account structure, bidding and ad copy, then explain the issues we find and which deserve attention first.
Do you run Shopping and Performance Max?
Yes. We manage Shopping and Performance Max alongside the product feed and tracking. We can include Microsoft and Amazon where they fit the business and the agreed scope.
Can we start small?
Yes. Start gives you a focused scope on one platform, with testing and monthly reporting. We agree what success would look like before recommending a larger scope.
Find out where the spend's going.
Book a 20-minute call or come and see us in Newcastle. We'll discuss what's changed in the account and what needs checking. If an audit is the next step, we'll explain the access needed and what you'll receive.