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01 · Paid Social

Meta. TikTok. LinkedIn. One platform per tier.

Performance-led paid social on the platform that fits your audience. Static design and motion edits in-house. Photo and video shoots available as an add-on. No multi-platform at Start. Focus first, scale later.

The 60-second version

Paid Social, in detail.

What's in it, who it's for, and where we hold the line even when it costs us the deal.

What's in it
  • End-to-end Meta, TikTok, or LinkedIn (LinkedIn from Accelerate up). One platform per tier.
  • Creative strategy, audience research, wave planning.
  • Static design and motion edits included.
  • Campaign management, bid strategy, attribution setup.
  • Monthly reporting tied to your unit economics, not to platform vanity metrics.
  • Photo and video shoots available as an in-house add-on.
Right fit
  • You've validated a product and are ready to put real budget behind paid social.
  • You can commit to one platform per tier and trust the focus.
  • You want creative shipped at a wave cadence, not 'one ad and pray'.
Wrong fit
  • You want to run Meta, TikTok, and LinkedIn at the same time on Start.
  • You want community management bundled in (we don't do it).
  • You expect us to validate the product itself. Paid social makes channels work, not products.
Things we won't bundle in
  • Multi-platform within a single tier (you pick one per tier).
  • Community management. Comments, DMs, replies, engagement.
  • Influencer outreach or partnerships.
  • Paid LinkedIn at Start (LinkedIn unlocks from Accelerate).
The tier ladder

Start. Accelerate. Fly.

Every retainer runs on the same ladder. We'll quote the tier that fits your spend, list, or output in the first call.

Tier

Start

Test one platform. Prove it works before scaling spend.

What's included

  • 2 creative waves
  • 6 ad variants
  • Smaller monthly spend bracket
  • Setup fee on first month
  • Monthly reporting

Minimum term

3 month minimum · 30-day notice

Talk to us about Start
Most clients

Tier

Accelerate

Channel is working. Run it full-funnel, fully owned.

What's included

  • 4 creative waves
  • 12 ad variants
  • Mid-range monthly spend bracket
  • LinkedIn unlocked
  • Onboarding folded into the retainer
  • Bi-weekly check-ins

Minimum term

6 month minimum · 90-day notice

Talk to us about Accelerate

Tier

Fly

High-volume partnership scoped to your spend level.

What's included

  • 6+ creative waves
  • 18+ ad variants
  • Scales with your monthly spend
  • Senior-led delivery
  • Quarterly strategy review

Minimum term

6 month minimum · 90-day notice

Talk to us about Fly

Why no £?

We have a tier ladder, not a price list. The right number depends on your spend, list, or output. We quote in the first call.

Available add-ons

Bolt-ons that earn their place.

Add-on

Photo & Video

Documentary shoots in-house. Half-day, full-day, or multi-day. Meta and TikTok need fresh creative monthly; the shoot feeds the wave cadence.

See photo & video
Add-on

Email Marketing

Flows, campaigns, templates, segmentation. Lifecycle and owned-list only. We don't do cold email and we won't. Template design and copywriting included across every tier.

Learn more
Recommended combinations

Pairs that work.

Some retainers do their best work next to others. Not a discount, not a bundle. Just what we've seen move the needle when run together.

Paid Social + Photo & Video

Meta and TikTok need fresh creative monthly. In-house shoots feed the wave cadence.

Paid Social + Email

Acquisition plus retention. Lifecycle email captures the audience paid social brings in.

Hand us the problem

Tell us what Paid Social should be doing for you.

A 30-minute call. No deck. We listen, we tell you which tier fits, and we say whether Paid Social is the right channel right now. Or what is.