Meta. TikTok. LinkedIn. One platform per tier.
For D2C and Shopify brands whose paid social spends fine but stopped compounding. One platform per tier, creative made in-house, reporting tied to your unit economics, not platform vanity metrics. Focus first, scale later.
Minimum term
3 months on Start. 6 months on Accelerate and Fly.
Setup
Folded into Accelerate and Fly retainers. One-off fee on Start.
Run by
Senior-led from Accelerate up. Exec-led on Start, senior oversight included.
Where paid social stops compounding.
You scaled on one channel. It worked, until the returns flattened.
ROAS still looks fine on the dashboard. Contribution margin hasn't moved in two quarters. The creative that won in January is fatiguing, last-click hides what's actually driving the orders, and the Meta agency, the email freelancer and whoever owns the Shopify data have never been in the same room.
The channel isn't broken. No one owns the whole number.
Paid Social, in detail.
What's in it, who it's for, and where we hold the line even when it costs us the deal.
- End-to-end Meta, TikTok, or LinkedIn (LinkedIn from Accelerate up). One platform per tier.
- Creative strategy, audience research, wave planning.
- Static design and motion edits included.
- Campaign management, bid strategy, attribution setup.
- Monthly reporting tied to your unit economics, not to platform vanity metrics.
- Photo and video shoots available as an in-house add-on.
- You've validated a product and are ready to put real budget behind paid social.
- You can commit to one platform per tier and trust the focus.
- You want creative shipped at a wave cadence, not 'one ad and pray'.
- You want to run Meta, TikTok, and LinkedIn at the same time on Start.
- You want community management bundled in (we don't do it).
- You expect us to validate the product itself. Paid social makes channels work, not products.
- Multi-platform within a single tier (you pick one per tier).
- Community management. Comments, DMs, replies, engagement.
- Influencer outreach or partnerships.
- Paid LinkedIn at Start (LinkedIn unlocks from Accelerate).
How we run paid social for Shopify brands.
Most Shopify brands lose money before the ad ever runs, in the tracking and the handoffs. Here is where we fix it.
Pixel and CAPI, done right
Server-side tracking, event deduplication, a clean event-match quality score. Most Shopify setups under-report conversions, so the platform optimises on bad data and you overpay for every result.
Shopify Audiences and first-party data
We build audiences from store data the platform can't see on its own: purchase frequency, product affinity, lifetime value. Audiences that don't fatigue in a fortnight.
Post-purchase and the second order
Paid social shouldn't just buy the first sale. We structure it to fund retention, so acquisition pays for itself.
Klaviyo and Shopify Email, one handoff
Acquisition and lifecycle planned by one team, so the ad audience and the email flow tell the same story.
Brief to scale.
Five steps, every month, the brand on the line.
- 01
Diagnose
Where the spend leaks. Where the next order actually comes from. You get the read before the plan.
- 02
Creative waves
Concepts briefed and built in-house, on a cadence, so the account never runs on tired ads.
- 03
Launch
Structured by objective, built around your unit economics, not the platform's quarterly targets.
- 04
Read
Reported against margin and contribution. Not impressions. Not vanity ROAS.
- 05
Scale
Winners get budget, losers get cut, the funnel compounds.
Start. Accelerate. Fly.
Every retainer runs on the same ladder. We'll quote the tier that fits your spend, list, or output in the first call.
Why no £?
We have a tier ladder, not a price list. The right number depends on your spend, list, or output. We quote in the first call.
Bolt-ons that earn their place.
Photo & Video
Documentary shoots in-house. Half-day, full-day, or multi-day. Meta and TikTok need fresh creative monthly; the shoot feeds the wave cadence.
See photo & videoEmail Marketing
Flows, campaigns, templates, segmentation. Lifecycle and owned-list only. We don't do cold email and we won't. Template design and copywriting included across every tier.
Learn morePairs that work.
Some retainers do their best work next to others. Not a discount, not a bundle. Just what we've seen move the needle when run together.
Paid Social + Photo & Video
Meta and TikTok need fresh creative monthly. In-house shoots feed the wave cadence.
Paid Social + Email
Acquisition plus retention. Lifecycle email captures the audience paid social brings in.
Paid Social, shipped.
The Qualis Collection
Up & Running
Ashleigh Money Saver
Purrform
Streamly
From the journal.
- Journal articlePaid Social
5 Best Practices For Facebook Ad Optimisation in 2024
Maximise performance with ad optimisation on Facebook and Instagram using account simplification, Advantage+ automation and high-quality data gathering.
Read the article →
- Journal articlePaid Social
Maximising ROI with Meta Ads: A Comprehensive Guide
Meta Ads are one of the best ways to get your brand out there, but maximising ROI with meta ads can be tricky.\u00a0Here is a guide to help you make the best returns
Read the article →
- Journal articlePaid Social
5 Common Mistakes We See In Meta Ad Accounts
Advertising on Meta can be a great way to reach cold audiences and nurture existing audiences. But if you\u2019re not setting yourself up to succeed..
Read the article →
- Journal articlePaid Social
The Ultimate Paid Social Ads Glossary
So you want to delve into the world of paid social with Meta Ads. Great idea! But to get the most out of your marketing, you\u2019ll want to understand
Read the article →
- Journal articleIndustry take
Why Is TikTok Good For Marketing? | A Complete Guide
TikTok is one of today's fastest-growing social media apps. There\u2019s no better time than now to start developing your organic and paid marketing strategy.
Read the article →
- Journal articlePaid Social
Organic vs. Paid Social Media: Which is Best For Your Brand
Struggling to choose between organic and paid social media? Learn how to decide which strategy suits your business and how to combe both for better results
Read the article →
Paid Social FAQ.
Last updated 5 June 2026
- What does a paid social agency do?
- Plans, builds and runs paid advertising on Meta, TikTok and LinkedIn: creative, audiences, bidding, and reporting. The point of one agency is that those run as a system tied to your margins, not as a channel ticked off a list.
- Paid social agency or hire in-house?
- A single in-house marketer is strong on one platform and stretched across creative, media buying and analysis. An agency gives you a strategist, a buyer and a creative team for less than one senior hire, with the accountability in one place.
- How much does a paid social agency cost?
- Three tiers, from one platform to a full-funnel partnership. We scope it to your spend and your goals, then price it at proposal. No retainer you can't tie back to a number.
- Which platform should we start on?
- The one your buyers are actually on, and the one your creative can feed. We pick it together on the first call. One platform per tier is deliberate: focus first, scale later.
- Do you run paid social for Shopify brands?
- Yes, it's a core focus. We fix the pixel and CAPI tracking, build audiences from your Shopify data, and plan acquisition and Klaviyo retention as one engine.
- Where are you based?
- Newcastle. We run paid social for brands across the UK.
Paid Social works hardest as part of the whole engine.
See how Mira runs Paid Social alongside the other channels for D2C and B2C stores, on one team and one P&L.
Tell us what Paid Social should be doing for you.
A 30-minute call. No deck. We listen, we tell you which tier fits, and we say whether Paid Social is the right channel right now. Or what is.
Local to you? Paid Social Agency Newcastle