A paid social agency that creates the ads and cares about the result.
Facebook, Instagram, TikTok and LinkedIn ads, planned, made and run by one team. The static ads, the creator-style videos and the edits are made in-house by people who see the results, and a new batch goes in every month, because the platforms stop spending well on an ad people have already seen. Reported against what an order actually costs you. Run paid social on its own, or with everything else we do for you.
Brands we work with
The ad that worked in January is still running in July.
It worked, so nobody wanted to be the one who turned it off.
ROAS still looks fine on the dashboard. Profit hasn't moved in two quarters, and the reason is sitting in the ad account. Targeting used to be where the money was made, and Meta and TikTok now find the buyers on their own, so the only real choice left is what they get shown. One ad, shown to a colder and colder audience, costs more every week to keep delivering.
Tired ads don't fail. They just quietly cost more every week.
That's what makes it hard to catch. Nothing breaks. The account keeps spending, the ROAS number keeps looking respectable, and the cost of every order creeps up a pound at a time until the quarter's margin has gone and nobody can point to the day it happened.
The accounts that keep growing do one thing differently: they put new work in every month, run several angles against each other, give the budget to whatever earns attention and cut the rest without a meeting. That takes a creative team sitting next to the media buyer. Most agencies have the buyer and outsource the creative. That's the gap.
What a paid social agency should do: make the ads, run the account, read the numbers you work to.
A paid social specialist who does nothing but paid social, a designer and a video team who make the ads, and all of them in one room, learning your business. Every month we brief the next batch from what your account is telling us, build it in-house, launch it, and report against what an order actually cost you.
Some clients hand us paid social and nothing else. Some run it with email, so the second order is planned by the same people who bought the first, and with search, so the demand the ads create gets caught when someone finally looks you up. Either works.
By platform
Facebook and Instagram ads. Where most UK D2C budgets live. Advantage+ where it earns it, manual where it doesn't, and creative built for the feed and the story format separately.
TikTok ads. Creator-style video made in-house, because TikTok punishes anything that looks like an advert.
LinkedIn ads. For B2B, once the Meta or search channel is working: LinkedIn costs more per click and needs the tracking and the offer proven first.
What’s in it
Facebook, Instagram, TikTok or LinkedIn, one platform at a time until it's working.
Creative strategy, audience research and monthly creative planning.
Static ads, motion edits and creator-style video made in-house.
Ad copy written in your voice, not the platform's.
Campaign build, bid strategy and day-to-day budget management.
Tracking and attribution checked before launch, not after.
Monthly reporting against what an order costs you.
A named person doing the work, on the call, every month.
Right fit
- You've got a product that sells and you're ready to put real budget behind it.
- You'll commit to one platform until it's working, then add the next.
- You want fresh creative on a schedule, not one ad and hope.
Wrong fit
- You want Meta, TikTok and LinkedIn all at once from day one. Three underfunded accounts and no idea which one had promise.
- You want community management bundled in. Comments, DMs and replies are a different job, and we don't do it.
- You want paid social to prove the product. It makes a channel work; it can't make a product work.
Every month we make a new batch of ads. Meta stops spending well on an ad people have already seen.
That is what the retainer is for. We make the static ads, the creator-style videos and the shorter edits in-house, and brief the next batch from what your account is telling us. This is the kind of mix a month produces.
There are a lot more of the static ads on the creative design page. See the ad designs
The videos have their own page, including the creator-style clips and the bigger cinematic films. See the video work
What it did to the numbers.
Three accounts we still run. Every figure carries the window it came from, so you can see what it is being compared with.
We've seen some impressive results since they took over our account. For example, paid social revenue increased by 144% in 2025 compared with 2024.
Nathan Wadwell
Digital Marketing Manager, Centre for Life
Pet food
Purrform
39x return on ad spend within a single year of starting paid social
We've seen some impressive results since they took over our account. For example, paid social revenue increased by 144% in 2025 compared with 2024.
Nathan Wadwell
Digital Marketing Manager, Centre for Life
Attraction
Centre for Life
Paid social ROAS 8.4 to 32.3, April 2026 against April 2025
We've seen some impressive results since they took over our account. For example, paid social revenue increased by 144% in 2025 compared with 2024.
Nathan Wadwell
Digital Marketing Manager, Centre for Life
Education
Mac Lav
cost per lead down 21% and lead volume up 25% over twelve months
The ads themselves.
One ad from each of eight accounts we run. Statics here; the video is on the content page.
From the first brief to a scaling account.
- 01
The audit (free)
Where the spend leaks, what the tracking is really counting, which ads have gone stale and where the next order actually comes from. You get the read before the plan, and you keep it. Read-only access, five working days, written by the specialist who would run it.
- 02
The first batch
Concepts briefed and built in-house: static ads, motion edits, creator-style video. Several angles, so the account has something to learn from.
- 03
Launch
Structured by objective, built around what an order costs you, tracking checked line by line before a pound is spent.
- 04
Read
Reported monthly and quarterly against the numbers you work to, whether that's profit, ROAS or cost per order. Not impressions, not the platform's version of ROAS.
- 05
Scale, and the next batch
Winners get budget, losers get cut, and the next batch is briefed from what worked. Every month, for as long as we work together.
What we need from you
Partner access to your Meta Business Manager: ad account, page, Instagram, pixel, catalogue. Brand assets: logos, fonts, product photography, any video you have. What you sell, what it costs you and what a customer is worth. Offers, launches and stock changes before they land. Creative sign-off inside an agreed window, so a batch launches on the date it was planned for. One named decision-maker who can approve without a committee.
Pick the size that matches your spend. Move up as it grows.
Start
3-month minimum, 30 days' notice
Prove one platform works.
Book a 20-minute call- Two creative batches, six ad variants
- A smaller spend bracket
- Monthly reporting
- One-off setup fee in month one
Accelerate
6-month minimum, 90 days' notice
The platform is working. Run it through the whole funnel.
Book a 20-minute call- Four batches, twelve variants
- LinkedIn available
- Fortnightly check-ins
- Setup included
Fly
6-month minimum, 90 days' notice
High-volume, scoped to your spend.
Book a 20-minute call- Six or more batches, eighteen or more variants
- Senior-led
- Quarterly strategy review
Why no prices on the page? The right size depends on your spend and what an order is worth to you. We tell you which fits, and what it costs, on the first call.
Runs well with.
Paid social + photo and video
Meta and TikTok need fresh creative every month. A shoot day feeds the next three batches.
Paid social + email
The first order rarely pays for itself. The second one pays for everything, which is hard to plan when the ads and the emails come from two different suppliers who have never spoken.
Paid social + search
Social ads create the demand. Search catches it on the day somebody finally goes looking for you by name.
How we run paid social for Shopify brands
Most Shopify brands lose money before the ad ever runs, in the tracking and the hand-offs. Here's where we fix it.
Paid social, answered.
Do you make the ads, or do we have to supply them?
We make them. Static designs, motion edits and creator-style video are made in-house by our design and video team and briefed from what your account is telling us. Photo and video shoot days are available on top if you need new raw material.
Facebook, Instagram, TikTok or LinkedIn?
One at a time, chosen on the first call against where your buyers are and what you sell. Most UK D2C brands start on Meta. TikTok suits products that show well in short video. LinkedIn is for B2B and comes after Meta or search is proven, because it costs more per click and punishes an untested offer.
Why is my ROAS fine but my profit isn't?
Because platform ROAS counts the revenue the platform claims, not the money you kept, and it doesn't fall when an ad goes stale. The ad just costs more per result while the number looks the same. We report against what an order actually cost you and what you kept, which is a smaller number and a truer one.
Do you take a percentage of ad spend?
No. You pay a monthly fee set by the size your spend sits in, and your budget goes to the platform, not to us. On a percentage model every pound you add is a pound more for the agency. We'd rather be able to tell you to spend less.
Tell us what paid social should be doing for you.
A 20-minute call. Tell us what's not working; we'll say whether paid social is the right channel right now, and what we'd change first. If it's not, we'll say what is.
Based in Newcastle? See our paid social agency Newcastle page