SEO services for the searches that matter to your business.
Our Newcastle team provides technical, content and local SEO for businesses across the North East and the UK. We plan the work around what you want to sell, write and improve the pages in-house, and report on enquiries or sales alongside search performance. Start with a paid SEO and AI Search Audit, then a scoped setup and monthly package.
Is your search traffic bringing in buyers?
A higher ranking can be progress, but only if the right people are searching. Which of these sounds like your site?
- 1
You rank for searches that don't bring buyers.
The page climbed, but the searches behind it don't come from people who need what you sell.
- 2
The guides get the visits.
A general guide attracts readers who will never buy, while an important product or service page is hard to find.
- 3
New articles go up, but the key pages stay the same.
New articles keep going up while the pages buyers need are left untouched.
We look at the searches, the pages receiving those visits and what people do next before deciding where the work belongs.
Useful search traffic starts with choosing the right pages.
If buyers cannot find a page that answers their question, they have less reason to consider your business. Publishing more content will not solve that if it leaves the important pages untouched.
Useful pages can keep attracting visitors after publication. You own the website and content, but rankings and demand change. We review performance and update the site as the evidence changes.
Choosing the pages
Sample figures. Each group of searches is scored on what it could be worth to you and whether it can be won, before we decide which pages to write or improve.
Research the searches. Improve the site. Write the pages buyers need.
Your SEO specialist and copywriter work from the same plan. We research the searches relevant to your business, assess the competing pages and agree what to improve or create. The monthly report connects that work with search performance and the enquiries or sales we can measure.
SEO can run on its own or alongside paid search. When we manage both, query and conversion evidence informs the shared plan. We review the value of paid coverage rather than assuming an organic ranking makes it redundant.
The monthly report
Sample figures. The report opens with the enquiries and sales from organic search, then the clicks and positions behind them.
What’s in it
- 1
A paid SEO and AI Search Audit, followed by a separately scoped setup.
- 2
Keyword and competitor research tied to your products, services and customers.
- 3
New and improved pages, including copy, metadata, internal links and appropriate schema.
- 4
Technical monitoring and fixes within the package's allocated time.
- 5
Local SEO and Google Business Profile work where relevant to the business.
- 6
Link building and PR on Fly, or as a separately agreed add-on.
- 7
Optional AI search work, scoped as an add-on to any SEO package.
- 8
A monthly report and call, with the next priorities explained.
Things we won't promise
Guaranteed rankings or a promised date for an enquiry. Development beyond basic CMS work, migrations, CRO and paid media sit outside the SEO package and need their own scope.
SEO work in different search markets.
Holiday lets
North East Escapes
Search visibility work for North East Escapes
Legal
Gavin Edmondson Solicitors
SEO for Gavin Edmondson Solicitors
B2B scientific instruments
GT Vision
SEO and PPC planned together for GT Vision
I think the big thing is that we as a business have invested a lot of time into upskilling / growing the knowledge around our industry to the likes of Madison, Riley, Timi, including yourself. That means that I believe you guys, again, understand our business very well and understand what we are trying to achieve.
Steve Mitchinson
North East Escapes
An SEO plan that builds on what moved your rankings.
Your record holds the audit, the keyword plan and every page we have built or improved, with what happened to it afterwards. Each month's work starts from that list, so time goes to the pages and topics that have produced results for you.
Our people make each decision. miranda holds the history behind it.
Audit first. Setup next. Then the monthly work.
Step 1 of 5
The paid SEO and AI Search Audit
We assess technical health, content, links and search visibility, then recommend the setup size and monthly package. You receive the findings and priorities before committing to ongoing work.
Next: Agree the searches and the plan
What we need from you
Search Console and Analytics access. Admin access to the site, whatever it's built on. A developer contact if someone else looks after it. What you sell, what it's worth to you, and which of it you want more of. A factual read of drafts: we can write it, but we can't know your products better than you. One named decision-maker to approve what gets published.
Runs well with.
SEO + PPC
Share query and conversion evidence across paid and organic search. Use it to decide where each channel earns its place.
SEO + website development
Some technical problems need development beyond an SEO package. We can scope that work, or build a site your team can edit and search engines can access.
Choose the package the audit supports.
Start
6-month minimum, 90 days' notice
For a local business establishing the monthly work.
Book a 20-minute call- Typically two new pages and one existing page improved
- Monthly technical crawl and fixes within scope
- Local work, including citations and rank tracking
- Monthly report and call
- Paid audit and separate setup
Accelerate
6-month minimum, 90 days' notice
For a growing business with more pages to improve.
Book a 20-minute call- Typically four new pages and four existing pages improved
- Title testing and monthly technical monitoring
- Local citations and grid tracking where relevant
- Monthly report and call
- Paid audit and separate setup
Fly
6-month minimum, 90 days' notice
For a larger site or a more competitive search market.
Book a 20-minute call- Typically four new pages and eight existing pages improved
- Fortnightly technical monitoring
- Expanded local work where relevant
- Link building and PR
- Monthly report and call; paid audit and separate setup
The audit is paid, and we quote the initial setup separately at every tier. Monthly packages have a six-month minimum and 90 days' notice. We explain the fees on the first call; the audit establishes the recommended setup and package. The package examples describe a typical month. The audit can change the mix within the package's hours.
Check how your business appears in AI answers.
We record how tools such as ChatGPT and Perplexity answer relevant buyer questions, then review the accuracy and coverage of the information about your business. AI search work runs as an optional add-on to SEO because the research, site and content work overlap.
SEO, answered.
What does an SEO agency actually do?
An SEO agency researches the searches relevant to your business, improves the site and creates useful pages for those searches. At Mira, technical work, copywriting and reporting follow one plan. We begin with a paid audit, complete a separately scoped setup and then run the monthly package.
How long before we see anything from SEO?
Allow months rather than treating SEO as an immediate source of enquiries. The audit and setup establish what needs doing first; the pace of visible results depends on the site, the competition and the work required. We agree milestones and report progress each month without promising a ranking date.
Who writes the content?
We write the pages in-house, or improve copy you supply. Research, briefing, copy and review sit within the agreed package. New pages include two rounds of revisions, and you approve the facts and wording before publication.
Can you guarantee we'll rank number one?
No. Search engines decide which pages to show, and positions change. We commit to the research, technical work and page improvements in the agreed scope, with reporting that lets you judge progress.
Does SEO still matter if people are asking ChatGPT?
Search and AI answers both need useful, accessible information about your business. We keep the SEO plan focused on the searches and outcomes that matter to you, and offer additional AI visibility checks and content work as an add-on. We report search performance and the AI answers we check separately. How we do AI search
Tell us what search should be doing for you.
The first call takes 20 minutes. Tell us what's not working; we'll say whether search is the right channel right now, and what we'd fix first. If it's not the right channel this year, we'll say what is.
Meet our SEO team in Newcastle