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03 · SEO

Organic visibility you actually own.

Technical SEO, on-page, content, and local. Link building from Fly. Optional GEO add-on for AI search (ChatGPT, Perplexity, Google AI Overviews) at any tier. We're not a content farm and we won't sell you links you don't need.

The 60-second version

SEO, in detail.

What's in it, who it's for, and where we hold the line even when it costs us the deal.

What's in it
  • Technical SEO audits and ongoing technical work.
  • On-page optimisation and content strategy.
  • Content production (Henry, our senior copywriter, covers SEO content under retainers).
  • Local SEO for multi-location businesses.
  • Link building from Fly tier upward (process still being built carefully).
  • Monthly reporting tied to rankings, traffic, and qualified pipeline.
Right fit
  • You see SEO as a long-term compounding channel, not a 90-day fix.
  • You can commit to publishing the content we produce.
  • You have a website that can technically be improved (don't laugh, many can't).
Wrong fit
  • You expect rankings in 30 days. SEO doesn't work that way.
  • You're a single-location business looking for international SEO (surcharges apply).
  • You want grey-hat link schemes. We don't do them.
Things we won't bundle in
  • Link building outreach below Fly (we're still building the process carefully).
  • International SEO without a scope conversation (per-country surcharges apply).
  • Multi-location SEO without a scope conversation (per-location surcharges apply after the first).
  • Guaranteed rankings (no one delivers them, and anyone who promises lies).
The tier ladder

Start. Accelerate. Fly.

Every retainer runs on the same ladder. We'll quote the tier that fits your spend, list, or output in the first call.

Tier

Start

Establish the technical baseline. Start publishing.

What's included

  • 2 content pieces / month
  • 5 technical tasks / month
  • On-page optimisation
  • Setup fee on first month
  • Monthly reporting

Minimum term

3 month minimum · 30-day notice

Talk to us about Start
Most clients

Tier

Accelerate

Build authority. Compound the early gains.

What's included

  • 4 content pieces / month
  • 10 technical tasks / month
  • Topic cluster strategy
  • Onboarding folded into the retainer
  • Bi-weekly check-ins

Minimum term

6 month minimum · 90-day notice

Talk to us about Accelerate

Tier

Fly

Compete at category-leader scale. Link building unlocked.

What's included

  • Up to 7 content pieces / month (scaling further available)
  • 10+ technical tasks / month
  • Link building outreach
  • Senior-led delivery
  • Quarterly strategy review

Minimum term

6 month minimum · 90-day notice

Talk to us about Fly

Why no £?

We have a tier ladder, not a price list. The right number depends on your spend, list, or output. We quote in the first call.

Available add-ons

Bolt-ons that earn their place.

Add-on

GEO · AI search optimisation

Get cited by ChatGPT, Perplexity, Google AI Overviews, Bing Copilot. Audit, entity optimisation, schema, answer engine content, citation monitoring. Pairs with any SEO tier. Pricing under review while the market forms.

Talk to us about GEO
Recommended combinations

Pairs that work.

Some retainers do their best work next to others. Not a discount, not a bundle. Just what we've seen move the needle when run together.

SEO + Copywriting

SEO without content rarely works. Henry covers content under SEO retainers, not as overflow.

SEO + PPC

Organic for the compounding result. Paid for the immediate one. Both on the same keyword strategy.

Hand us the problem

Tell us what SEO should be doing for you.

A 30-minute call. No deck. We listen, we tell you which tier fits, and we say whether SEO is the right channel right now. Or what is.