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Studio notes · April 2026

Mira at the Platform Conference.

Stuart joined a panel on bringing in external service providers at Platform's one-day conference at The Catalyst. The thread running through the day, in Alessandro's words: people.

3 min read

Mira at the Platform Conference.

It's been a busy few months for us. From the move to our new office space in Ouseburn and the opening event we hosted, to some of our clients signing exciting new contracts with us like GeoTab, we've had a lot going on. That's why it was a nice change of pace when some of our team headed to Platform's conference to talk to other North East business leaders.

Hosted at The Catalyst in Newcastle Helix on Tuesday 28 April, the event brought together employers from a huge range of industries and backgrounds from around the North East to discuss ideas for growth, as well as the people, processes, technology, and finances to support leaders and their businesses.

On the panel

Our Founder & CEO Stuart Bramley was invited to be part of a panel discussion of service providers hosted by Charlotte Nichols, Founder & Marketing Director of Harvey & Hugo, alongside Nicky Jolley (Founder & Managing Director, HR2day Limited), Adeel Bashir (Founder & Legal Director, Nouveau Legal), and Andrew Farrell (Senior Accountant, Optimal Accountancy Limited).

The panel discussed why, when, and how to bring external expertise to grow a business: when it's best for leaders to consider bringing in an external service provider in the life of a company, and how each service from marketing to legal creates a whole functioning ecosystem.

The Platform Conference panel
Service providers panel at The Catalyst

The wider day

The conference had a limit of 175 tickets for professionals. Scheduled talks varied from a keynote by Ian Kinnery (better known as The Scale-Up Coach) on building and scaling a business through clear thinking rather than strategy, to a fireside chat with Lee Hartley (CEO, Castrius Capital Partners & Founder, Fairstone Group) about how he built one of the UK's biggest wealth management companies and the new £10bn investment fund he is pulling together for businesses based in the North East of England.

"Being able to share ideas and insights alongside other speakers from different industries is a point of pride for me."

Stuart Bramley · Founder & CEO, Mira Marketing

"The thread running through the whole day? People. How important people still are in everything we do."

Alessandro Calzetta · Head of Marketing, Mira Marketing

For us at Mira, these events continue to reinforce our ambition to push the standard of what good marketing looks like in the North East and beyond.

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