A Klaviyo agency for the flows nobody has touched since setup.
Get more useful work out of your Klaviyo account. We review the flows, segments and store data, then write, design and build the emails your customers need. The team that reports on your campaigns and automated follow-up also manages them in your account.
The flows and campaigns, as they went out.
Welcome emails, abandoned baskets, re-order reminders, care guides, thank-yous and monthly campaigns, for Hanover Dairies, Attacus, Print Cakes, Up & Running, Love Silver, My St Christopher and The Qualis Collection. Open any of them and read to the footer. The team that runs each account wrote, designed and built the emails you see here.
When did someone last check what your Klaviyo account sends?
An account keeps sending while the business changes around it. Which of these sounds like yours?
- 1
The welcome flow still offers the launch discount.
The product range has grown, but nobody has updated the offer or checked whether the old segments still make sense.
- 2
Nothing follows a purchase.
The basket email is running, but follow-up after a purchase or a likely reorder is missing.
- 3
Every campaign goes to the whole list.
Offers relevant to only some contacts go to everyone, and purchase history doesn't inform the next message.
We review the account before deciding what to keep, change or build.
The subscription buys access. The email plan puts it to work.
Klaviyo's email plan depends on active profiles and email sends. Adding a flow is not automatically cost-free, and a larger list is not the same thing as a more useful audience.
We review which contacts should receive which messages, and where follow-up is missing. Gmail's Promotions tab is an inbox category for offers, not the spam folder. We read delivery, engagement and sales as separate signals.
What we manage in your Klaviyo account.
Flows built around your buying cycle
We build welcome, abandoned basket, post-purchase, replenishment and win-back flows where they fit. We set triggers and exit rules, then review the messages as customers and products change.
Segments and list hygiene
We build audiences from relevant purchase and engagement behaviour. We review inactive contacts and sending rules to support deliverability, without promising a particular inbox position.
The Shopify data, used
Purchase history and product information inform the follow-up. Where predictive features are available and suitable, we check them before using them to shape a segment or flow.
Campaigns on a rhythm
We plan campaigns around your products, offers and seasonal calendar, and size tests to the available audience rather than forcing the same split on every account.
Reporting with the attribution explained
We report attributed revenue per flow, campaign and recipient, alongside engagement and list health. We explain the reporting window and avoid treating every attributed order as an extra store sale.
One channel, or both
Some clients hand us Klaviyo and nothing else. Some run it with the paid social that fills the list, so the ad audience and the email flow tell the same story. Either works.
Email follow-up, planned around the customer.
Someone signs up, leaves a basket or buys a product they may need again. A flow sends the follow-up according to the triggers and timing we set. The messages branch or stop as the customer's behaviour changes. We review those rules alongside the copy and results.
The set
Welcome. Cart abandoned. Browse abandoned. Post-purchase. Replenishment. Win-back. Sunset. Birthday. VIP. The ones that earn their slot. Nothing built to pad a deck.
Why plan the flows
Flows give recurring customer moments a planned response. Campaigns handle launches, offers and other timely messages. We choose the mix against your products and audience, then report on attributed revenue and engagement for each.
What it takes
Review what is running, map the triggers and write the emails. Then build and test the templates, delays and exit rules. Monthly reviews use clicks, conversions and attributed revenue alongside delivery and engagement data.
Illustrative welcome flow · timings vary by account
Trigger
Joins the list
Day 0
Welcome with offer
Timing set for the account.
Decision
Engaged within the review window?
Day 2
Brand story
Day 5
Bestsellers
Day 4
Re-send. New subject
Day 8
Last touch. Stronger offer
Still cold, exits to sunset.
Exit
Joins the main lifecycle
Worked example · Segmentation
Audience
Full list
New
Example segment
Recently subscribed
Engaged
Example segment
Recent relevant activity
Lapsing
Example segment
Activity has slowed
Dormant
Example segment
Inactive by agreed rules
Illustrative example · Autumn campaign
Autumn launch · Bestsellers refresh.
- NewRouted to the welcome flow's launch variant
- EngagedSent the relevant launch message
- LapsingOffered an agreed re-engagement message
- DormantSuppressed
Testing plan and audience size agreed before sending
Stop sending to the whole list at once.
A recent subscriber and a returning customer may need different messages. We use relevant purchase and engagement behaviour to decide who should receive each send. The four groups shown here are examples, not a fixed rule for every list.
The set
Launches. Drops. Sales. Restocks. BFCM. Brand stories. Content. Win-back blasts. One concept per send. One audience per concept. No batch-and-blast.
Why segmentation
We choose recipients for the message, then review inactive contacts, complaints and delivery data before the next campaign.
What it takes
Agree the audience, purpose and message, then check eligibility and overlapping sends. Where the audience supports a useful test, choose the sample and measure before sending. Review the result and use it in the next campaign brief.
Emails in your voice, planned from your own results.
Your record holds your brand voice, your segments and the results of your campaigns and flows. Your email marketer plans the next send from what your list has opened, clicked and bought, and writes it to your brand rules.
Our people make each decision. miranda holds the history behind it.
Klaviyo work for Henryka.
Read how the account work connected email capture, automated follow-up and campaigns.
How it starts.
Step 1 of 3
The audit (free)
We review flows, campaigns, sign-up routes and available delivery data. The specialist who would run the account writes the audit within five working days, using read-only access. You keep the findings either way.
Next: Segment and clean
Klaviyo, answered.
What does a Klaviyo agency do?
A Klaviyo agency reviews and manages the account's flows, segments, campaigns and store integration. At Mira, the writing and design are included in the plan. We work in your account and report on attributed sales, engagement and list health.
What should we look for in a Klaviyo agency?
Ask to see real campaigns and flows, how the team uses store data, and how it explains attribution and list health. Clarify who writes and designs the work, what the monthly scope covers and what stays in your account if the relationship ends.
We're not on Klaviyo. Should we move?
Not necessarily. We can work in your existing platform if it supports the programme you need. A move to Klaviyo should have a reason, such as the store integration or flow requirements, with the migration work and ongoing platform cost understood first.
Do you write and design the emails?
Yes. Copy and design are included in every email plan. Your specialist, writer and designer work from the same brief, and you approve the product details, offers and copy before anything is sent.
Do you work in our account, or move us to yours?
Yours. We work in your Klaviyo account on our own logins, and if we stop working together the flows, templates and segments stay where they are, with you.
Is our list too small for this?
We review the audience, site traffic and buying cycle before recommending a plan. If very few people are available to email, the first job may be growing an engaged list. We will say so rather than sell a programme the audience cannot support.
Show us the account.
Start with a 20-minute call about the account. If an audit is the next step, we use read-only access and return the findings in five working days. You will see what we found and which work we recommend first.