A Klaviyo agency for the flows nobody has touched since setup.
Most accounts run a welcome flow and a monthly campaign, and pay the same fee as the ones running everything. We're a Klaviyo Master Gold partner: the flows, the segments, the Shopify data and the reporting, set up, written and designed here.
The welcome flow still offers the discount you ran at launch.
Klaviyo charges on the size of your list, so the bill goes up as the list grows, whether the account changed or not. Most accounts we open have one or two flows live, segments nobody has looked at since setup, and a Shopify connection syncing data nobody reads.
- The abandoned basket flow is on. Browse abandonment, post-purchase, replenishment and win-back aren't.
- Every campaign goes to the whole list, so the people who've gone quiet drag your deliverability down with them.
- The predictive fields you already pay for (expected next order date, lifetime value, churn risk) have never decided who gets which email.
Every unused flow is revenue you're already paying the platform to send.
The fee is the same whether the flows exist or not. Klaviyo bills on the profiles you hold, so the customer who bought once in March costs you money every month you don't email her. She costs you twice: she never opens, and the people who never open are why your best customers start landing in Promotions. Meanwhile every order she placed is still in the account, making the data better, and nothing is using it.
What a Klaviyo agency does that a generalist doesn't.
The full flow set
Welcome, abandoned basket, browse abandonment, post-purchase, replenishment, win-back, sunset, VIP. Built to branch on what each person does next, then changed when the numbers say to.
Segments that protect deliverability
New, engaged, lapsing, dormant. The right people get the right email; the cold ones get left out so Gmail keeps trusting you.
The Shopify data, used
Purchase frequency, product affinity, predicted next order. Audiences built from what the store knows, not what the platform guesses.
Campaigns on a rhythm
Planned against what you're selling that month, A/B tested on a 10/10/80 split, sent on the day they were meant to.
Reporting in revenue
Per flow, per campaign, per recipient. Not open rates on their own.
One channel, or both
Some clients hand us Klaviyo and nothing else. Some run it with the paid social that fills the list, so the ad audience and the email flow tell the same story. Either works.
The flows and campaigns, as they went out.
Welcome emails, abandoned baskets, re-order reminders, care guides, thank-yous and monthly campaigns, for Hanover Dairies, Attacus, Print Cakes, Up & Running, Love Silver, My St Christopher and The Qualis Collection. Open any of them and read to the footer. Every one written, designed and built by the team that runs the account.
The half of email that runs without you.
Your customers don't read on your schedule. They sign up at midnight. They abandon at checkout. They buy once in March and go quiet by April. A flow catches each one at the moment that matters. Fires the right send, branches on what they do next, stops when it should. Runs whether anyone's at a desk or not.
The set
Welcome. Cart abandoned. Browse abandoned. Post-purchase. Replenishment. Win-back. Sunset. Birthday. VIP. The ones that earn their slot. Nothing built to pad a deck.
Why it compounds
Mature programmes earn 30 to 50 percent of email revenue from flows. Campaigns chase the rest. Build the engine first. Every campaign send after lands on a healthier list, with a warmer audience.
What it takes
Audit what's running. Map the triggers. Write the copy. Design the templates. Set delays, branches, suppression rules, exit conditions. QA on Litmus. Tune monthly on the lines that move: opens, clicks, conversions, revenue per recipient.
Worked example · Welcome
Trigger
Joins the list
Day 0
Welcome with offer
Fires inside 30 seconds.
Decision
Opened in 48 hours?
Day 2
Brand story
Day 5
Bestsellers
Day 4
Re-send. New subject
Day 8
Last touch. Stronger offer
Still cold, exits to sunset.
Exit
Joins the main lifecycle
Worked example · Segmentation
Audience
Full list
New
~12% of list
Joined under 30 days
Engaged
~38% of list
Opened in 90 days
Lapsing
~22% of list
No open. 90 to 180 days
Dormant
~28% of list
No open. 180 days+
Worked example · Run on one campaign
AW launch · Bestsellers refresh.
- NewRouted to the welcome flow's launch variant
- EngagedSent the AW launch
- LapsingSent the AW launch + 10% nudge
- DormantSuppressed
A/B subject lines · 10/10/80 split · winner sends to the rest
Stop sending to the whole list at once.
Your list isn't one audience. It's four. New customers waiting to be sold the brand. Engaged customers waiting for a reason. Lapsing customers waiting for a nudge. Dormant ones waiting for nothing. A campaign that talks to all four at once talks to none of them. Segment first. Send second.
The set
Launches. Drops. Sales. Restocks. BFCM. Brand stories. Content. Win-back blasts. One concept per send. One audience per concept. No batch-and-blast.
Why segmentation
An over-broad send hurts the next send. Mailbox providers read low engagement as a quality signal. They file you under Promotions. Then under spam. Tight segmentation flips it. Better opens, healthier sender reputation, more revenue per send.
What it takes
Build the segmentation tree against engagement, recency, value. Brief the send: audience, hypothesis, message. A/B the subject line on a 10/10/80 split. Send-time optimise where the data earns it. Suppress the overlap. Measure. Roll the learning into next month's brief.
Henryka tripled its conversion rate after the data capture was fixed.
Email became a primary revenue source.
How it starts.
- 01
Read the account (this is the free audit)
What's switched on, what it earns, how people join the list, and whether inboxes currently trust you. Read-only access, five working days, written by the specialist who would run it. You keep the findings either way.
- 02
Segment and clean
Before a single send, so the first campaign lands on a healthier list.
- 03
Build the flows
The full set, in the order that earns fastest, written and designed here.
Klaviyo, answered.
What does a Klaviyo agency do?
It sets up, writes, designs and runs the parts of Klaviyo most accounts pay for and never use: the full flow set, segmentation, the Shopify data, and campaigns on a rhythm. Then it reports what each one earned.
What does Klaviyo Master Gold partner mean?
We're in Klaviyo's partner programme at Master Gold, the tier for agencies with a track record of running client accounts on the platform. In practice it means the people on your account have done this many times before, and when something breaks we go to Klaviyo directly rather than into a support queue.
We're not on Klaviyo. Should we move?
Not necessarily. If you're on Mailchimp or HubSpot and it's working, we're happy there. Klaviyo earns its fee when you sell online and want the store's data driving the emails. We'll tell you honestly whether the move is worth it, and we won't make it a condition of working together.
Do you write and design the emails?
Yes, both, on every plan, and it's in the fee. The same writer and designer work inside your Klaviyo account, so the template, the subject line and the footer all come from one place.
Do you work in our account, or move us to yours?
Yours. We work in your Klaviyo account on our own logins, and if we stop working together the flows, templates and segments stay where they are, with you.
Is our list too small for this?
Sometimes. If very few people are on it and not many visit the site, Klaviyo isn't your starting point and we'll say so. If you have a list you've never used properly, it's usually the cheapest sale available to you.
Show us the account.
A 20-minute call, or read-only access and five working days if you'd rather have it written down. Either way you'll know which flows are missing and which one we'd build first.