Geotab signs a new contract with Mira Marketing to expand its SEO focus to Spain

Ouseburn, Newcastle upon Tyne — April, 2026

Global leader in connected fleet and asset management solutions Geotab has signed a new contract with rising Newcastle-based marketing agency Mira Marketing to expand their search engine marketing to Spain.

Mira Marketing has been working closely with Geotab to strengthen their search engine standings in the UK, using optimisation techniques to boost their organic rankings and generate more traffic to their website and services.

Since taking over their SEO marketing in 2025, YoY traffic doubled and Geotab became the best-performing EMEA in the region for organic traffic. From the start of the project, Mira identified the potential to compete for high conversion value keywords, to drive high purchase intent traffic. Eventually, this included diverging focus into new verticals, such as HGV fleets, EV fleets, fleet dash cam products, and more.

The quality of the work and the results produced by Mira has resulted in Geotab signing a new contract with the local marketing agency set to commence in May to translate these efforts into Europe, focusing on Spain with the potential for further growth to other countries.

Alessandro Calzetta, Head of Marketing & Delivery at Mira Marketing, said:

“Geotab trusted us with their UK SEO last year, and the results convinced them to renew and hand us the Spanish site too. That kind of follow-on trust is the best feedback a client can give you, and we're not taking it for granted.”

Timi Iyanda, SEO Marketing Executive at Mira Marketing, has worked closely with Geotab:

“It’s been rewarding to see the work we’ve done generate great traffic for such a huge business like Geotab. To be entrusted with a whole new target market like Spain presents new challenges and I’m looking forward to getting stuck in.”

About Mira Marketing

Looking for a marketing agency of dedicated, award-nominated professionals who believe in your brand’s identity and goals? That’s Mira. We’ve worked across a huge range of industries and we’ve built a base of dedicated client partners on no-nonsense, clear communication, and decisions driven by data.