Our people lead.miranda connects the evidence.
miranda™ is the intelligence system we built to support our team. It draws on thousands of data points, from what we know about your business to our methods and your live results, so the people on your account start each piece of work with what we already know. Our people do the analysis, plan the work and carry it out.
Two questions clients ask us before they sign.
“Is anyone watching my money between reports?”
Yes. The person running your account checks your Google Ads and Meta results against your targets between reports, and reviews your search terms every week. Each check starts from your record, so a change in cost is compared with what you are trying to achieve and what we have already tried.
“Does everyone on my account understand my business?”
Yes. Your account manager and everyone working on each channel work from the same record of your goals, products, results and past decisions, so everyone on your account is on the same page and can help with performance.
Your next piece of workstarts with what we already know.
Every meeting, test and result goes into your record. The person on your account reads it before starting any new piece of work.
The client record
Your briefs, meeting notes, reports, tests and decisions, linked to each other and added to as the work goes on.
Our methods
How we audit, plan, write and report, written down so everyone on our team works to the same standard.
Live data
Your results from Google Ads, Meta, Search Console, Shopify and Klaviyo, read through secure connections.
How a decision gets made.Our people do the work, using the evidence miranda brings together.
The team on your account analyses the data, looks at what has worked for you before and plans each piece of work. miranda puts your history, our methods and your live results in front of them while they do it.
- 1
Understand your goal
We agree what the work is for: more enquiries, more sales or a lower cost per customer.
- 2
Check the evidence
The person on your account reads your record and the live data.
- 3
Decide what changes
A named person on our team chooses the change and writes down why.
- 4
Make and deliver
The team makes the work and checks it before it goes live.
- 5
Review and record
We measure the result and write down what we learnt.
Before anything reaches you
- Our team writes the copy from the analysis, your brand voice and what has worked for you before, and checks it before it goes out.
- Every figure in a report or proposal is checked against its source.
- Your PPC manager plans each new Google Ads campaign from the account's data, chooses the structure, builds it and checks it before it goes live.
- Nothing goes out to you until the person responsible for it has checked it.
An illustrative example
Your cost per customer has gone up. Here is what happens next.
- 1
Check
We look at campaign data, recent offer changes, landing page results and earlier tests together.
- 2
Decide
The person running your account picks the most likely cause and one test to confirm it.
- 3
Do
The team makes the change and checks it before it goes live.
- 4
Learn
We measure it over an agreed period and record the result, whether it worked or not.
The next time your costs move, we start by reading this finding.
Everyone on your accountis on the same page.
The people running your paid search, paid social, SEO, email, social and web all read the same record, so they work to the same goals, understand your business the same way and can help each other with performance.
Search terms, tests and past changes in one place.
Paid socialBriefs built from what has sold before.
SEOPages briefed from search data and the audit.
EmailCampaigns written in the brand's own voice.
Organic socialPosts planned from the brand's own guidelines.
WebChanges recorded with the reason behind them.
Your informationstays inside Mira.
Briefs, meeting notes, reports and methods are linked to each other, so we can follow a question across your whole account.
- Your record is stored in Mira's private system. Only Mira's team can open it.
- Each client's records are kept in their own folder.
- Sales and leadership material is kept separately, and only named people can open it.
- We never store your passwords or keys in it.
2,327 records6,003 links
The picture is illustrative. The figures were counted from our records on 25 October 2026.
What this means for you.
A planned start
Onboarding builds your record: your goals, products, voice and past results, so the work starts from your business.
Quicker decisions, with reasons
We start from the evidence already gathered, so decisions come sooner, and each one comes with the reason behind it.
Each month builds on the last
Tests and findings carry into the next brief, so the work keeps moving forward.
Tell us where your marketing is now.
In 20 minutes we look at where your marketing is now, what is costing you, and what we would check first.