Find out how AI answers describe your business.
When a buyer asks ChatGPT, Perplexity or another AI tool for a recommendation, your business may be missing from the answer. We check relevant questions, record where you appear and review whether the information about you is clear and current. AI search optimisation runs as an add-on to an SEO plan.
What does an AI search tool say when a buyer asks about what you sell?
When a buyer asks for a recommendation, the answer usually goes one of three ways. Do you know which one you get?
- 1
Your competitors are named instead.
The answer recommends other businesses or links to a comparison that leaves you out.
- 2
You're named, but described wrongly.
The answer describes an old service or repeats incomplete information about you.
- 3
Nobody is named at all.
The answer gives a broad explanation without recommending any business.
A normal ranking report won't show you any of these, and each needs a different fix. We start by recording a set of questions relevant to what you sell, so there's a baseline to compare later checks against.
Before changing the content, check the answer.
An answer may omit your business, describe an old service or repeat incomplete information. Those are different problems and need different responses.
We compare the answers with what your site and other relevant sources say about you, then prioritise the information gaps we can address. We cannot control which source an AI tool chooses.
The first check
Sample figures. We ask the same questions in each AI tool and record who gets named, so later checks have something to compare against.
A recorded baseline, clearer information and repeated checks.
Your SEO specialist and copywriter review the questions, sources and pages together. We improve useful information about the business and track a consistent set of questions over time. The service sits alongside SEO because the research, site access and content work overlap.
Add AI search work to any SEO package. The scope sets out the checks and content work, and we report it separately from rankings and paid acquisition.
What’s in it
- 1
A baseline of the questions checked, the tools used and the businesses or sources named.
- 2
A review of the accuracy and clarity of information on your website.
- 3
Useful definitions, comparisons and buyer questions written or improved within the agreed scope.
- 4
A review of relevant third-party information and opportunities to correct or improve it.
- 5
Monthly checks using the agreed question set, with dates and tool context recorded.
- 6
Reporting on observed mentions, citations and omissions, with the limits explained.
Things we won't bundle in
Guaranteed citations, invented third-party endorsements or changes made without explaining the work.
The work starts with a question you can check.
Ask a question relevant to your business and compare the answer with the facts. Our review records the questions and sources so you can see what we checked. A single mention is an observation, not a guarantee of future visibility.
Find out how AI assistants describe your business.
We check what tools such as ChatGPT, Google's AI Overviews and Perplexity say about you and which sources they draw on. Your record holds what we found, the pages we changed and what the assistants said when we checked again, so each round of work starts from the last result.
Our people make each decision. miranda holds the history behind it.
From the first answer check to the next review.
Step 1 of 5
Establish the baseline
We agree the buyer questions to check across the selected tools, then record the answers and cited sources. We agree the scope and fee with you before the work starts.
Next: Check the information on your site
Added to any size of SEO.
AI search is available as a separately priced add-on to any SEO package. We agree its scope and fee with you. The underlying SEO audit, setup and monthly package retain their own terms.
AI search, answered.
What is AI search optimisation?
AI search optimisation, sometimes called generative engine optimisation or GEO, is work on how a business's information can be found and represented in AI answers. Our service combines buyer-question checks, content improvements and reviews of relevant sources. It does not guarantee a recommendation or citation.
How do you decide whether this matters for our business?
We start with the questions buyers could ask about your category and inspect the answers. We also review any referral evidence available. That helps decide whether the work deserves a place in your plan; a few example answers cannot tell us the whole size of the audience or its intent.
Can you guarantee we'll be mentioned by ChatGPT?
No. The tool chooses what to return, and answers can vary by question and context. We commit to the agreed research and content work, then show what our repeated checks found.
Isn't this just schema markup?
No. Structured data is one way to describe eligible information on a page. We also review the visible content, technical access and relevant external sources. We do not claim a fixed ranking of those factors across different AI systems.
Can we buy this without SEO?
We offer it as an add-on to an SEO plan because the work shares research, content and site access.
Find out who gets named instead of you.
We start with a 20-minute call about what you sell and who buys it. We will discuss which questions to check and what an AI search review could tell you.