Get named by ChatGPT. Not just ranked by Google.
More of your customers are asking an AI for a recommendation before they search at all, and the answer is three names, not ten links. AI search optimisation is the work of being one of the three. That means making your site unambiguous to the tools, getting the facts about you written down where they read, and checking every month whether you're being named. It runs on top of SEO, not instead of it.
Brands we work with
"I asked ChatGPT and it gave me three names."
A customer mentions it in passing, the way people mention the weather. Then they name the three, and you're not one of them.
It's a new way of losing work and it shows up nowhere. No missed click sitting in a report, no lost position to explain, nothing to take to a meeting. And the answer is short by design: three names, not ten blue links and a map, so the distance between being named and being left out is wider than anything a ranking report has ever measured.
Nobody outranked you. You were left out of the answer.
These tools can only recommend what they can find written down clearly. That's why the businesses getting named are rarely the biggest. They're the easiest to describe. If the facts about you are scattered, out of date, or only on your own site, the tool guesses, and it guesses someone else.
And the share of buyers who start this way is small today and growing fast. The intent isn't small: somebody who asks for three names and rings one of them is much further down the road than somebody browsing a results page. Every month the answer names someone else is a month of the most decided buyers you have going elsewhere without a trace.
What AI search optimisation actually is, and what it isn't.
Your SEO specialist and your senior copywriter, doing a different job: making you the source the answer engines cite. It runs on top of an SEO plan because it runs on the same work, and buying it on its own would mean paying twice for the same afternoon.
Some clients add it to SEO. Some run SEO, paid and email with us and add this on top. Either works. On its own, it doesn't.
Things we won't bundle in
Guarantees on specific citations. Black-box changes: everything we do is written down and reversible.
What’s in it
A baseline: where you're named today, on which questions, and who's named instead.
Your own site made unambiguous: who you are, what you sell, where, and who for, stated plainly and marked up so the tools don't have to guess.
Content written or reworked for how these tools read: clear definitions, honest comparisons, the questions a buyer works through, kept current.
Work to get the facts about you written down accurately in the places your industry actually gets discussed. Done properly, not spammed.
Monthly re-testing on the same questions, so the movement is comparable.
Reporting on which answers you now appear in, and which you're still missing.
Right fit
- You already do SEO with us, or you're about to.
- You sell into a category where buyers ask an AI for recommendations: services, software, considered purchases.
- You're comfortable being told this takes six months to build, not six weeks.
Wrong fit
- You want this without SEO. It runs on the same work.
- You want guaranteed citations. The tool decides, the rules change every few months, and anyone selling a promise here is selling something they don't own.
- You expect it to replace paid acquisition. It won't. Pair them.
Ask an assistant who it names today.
We started doing this for our own name before we sold it to anyone. Ask ChatGPT for a marketing agency in Newcastle and see who it names. Then ask us what changed.
From invisible to quoted.
- 01
Ask what your buyers ask (the free check)
Across ChatGPT, Google's AI answers, Perplexity and Copilot, we run the questions somebody in your category actually types, and write down who gets named. Most businesses have never seen this.
- 02
Make your own site unambiguous
Who you are, what you sell, where, and who for, stated plainly and marked up so the tools don't have to guess. Much of this is invisible on the page.
- 03
Write what the answers pull from
Clear definitions, honest comparisons, the questions and answers a buyer works through, kept current. These systems lean hard on recent pages, so content that hasn't been touched in three years rarely makes the cut.
- 04
Get the facts written down elsewhere
The strongest signal is other people describing you accurately, in the places your industry actually gets discussed. Done properly, not spammed. Spamming a forum gets you removed and remembered.
- 05
Re-ask, every month
Same questions, same tools, and an honest note on which answers you're now named in and which you're still missing.
Added to any size of SEO.
AI search is an add-on to an SEO plan at any size, with more answer-engine content and deeper third-party work as the size goes up. The price depends on the size of the SEO plan it sits on. We tell you what it costs on the first call.
AI search, answered.
What is AI search optimisation?
It's the work of getting your business named when somebody asks an AI tool for a recommendation instead of searching. That means making your site readable to those tools, getting the facts about you written down where they read, and checking monthly whether you're being named. Some people call it GEO, generative engine optimisation. Same thing.
Is anyone actually buying this way yet?
It's a small share of how people find businesses and the fastest-growing one. The volume is still modest next to Google. The intent isn't: somebody who asks for three names and rings one of them is much further down the road than somebody browsing a results page.
Can you guarantee we'll be mentioned by ChatGPT?
No. The tool decides, the rules change every few months, and anyone selling you a promise here is selling something they don't own. What we can do is show you today's answer, and show you the same answer again in six months.
Isn't this just schema markup?
Schema is part of it and it's the part the industry oversells. The real weight sits on being mentioned and described accurately in other people's writing, and on content that's genuinely current. We do the markup because it's quick and it helps. We don't pretend it's the lever.
Can we buy this without SEO?
No. It runs on the same work as an SEO plan, so buying it on its own means paying twice for the same afternoon. If you're not doing SEO yet, start there. And if your category is barely being asked about yet, we'll tell you that and it'll be a short call.
Find out who gets named instead of you.
A 20-minute call. Tell us what you sell and who buys it; we'll run the questions your buyers ask and tell you what the answer says today. If your category isn't being asked about yet, we'll say so.