How Video Advertising Can Maximising Your Engagement Rates

Video advertising provides immense by telling a story through the format of an ad that connects deeply with your audience. It provides a user with entertainment and value at the same time. But how can you increase video engagement ? Bypass creative fatigue and discover our mira-approved best practices to boost business growth and brand exposure.

What is video engagement?

Video engagements measure 3 of these core metrics:

👍 Likes

💬 Comments

♻️ Shares

They allow you to evaluate the effectiveness of an ad and how well it resonates with the users it reaches. This is why ads must be relevant to the audience you’re targeting, which will encourage a positive reaction to your brand as it’s relatable content for them.

However, if you didn’t hit the engagement rate you hoped this is where optimisation can begin and it’ll either be to makeover your creative or better define your segments. Let’s dive in.

How do you engage customers in a video?

The most important thing you can do to increase engagement is to grab attention within the first few seconds.

From a user perspective, studies have shown that you have an average of eight seconds to grab attention before you scroll. But looking from a platform perspective, you only have 6 little seconds on YouTube before a user can click to skip.

Here are some ways you can make video ads more engaging:

Compelling visuals

Video content is more versatile and dynamic than static display ads. With visuals, motion and sound, it conveys your message more effectively and captures attention faster.

We’d suggest regularly monitoring your creative every 4-6 weeks to prevent ad fatigue , which can quietly diminish campaign performance. Refreshing content keeps your audience engaged, ads effective and ad spend being spent profitably.

Add personality

Make a statement and make it memorable by showing your brand's personality! Trust us, you’ll make much more of a lasting impact by thinking a little outside of the box. Try different storytelling styles such as animation, podcast, high-production value shoots or even user generated content to see which style your audience responds best to.

Main takeaways…

We find that short-form video ads result in higher engagement than long-form.

Boosting engagement largely depends on understanding your audience and what makes them tick by feeding them with relevant, interesting content. People often turn to videos to solve a problem or find solutions.

By addressing these pain points with helpful ad content, you significantly increase your chances of driving meaningful engagement that can turn into conversions and repeat customers.

If you’re interested in discovering how YouTube and video content can increase meaningful engagement that will grow your business, get in touch today.