Three audiences, each with a route to the programmes.
Dunholm Leadership needed its first website to serve individuals, organisations and trainers. Mira used the brand guidelines to design those routes and connect sign-ups to Klaviyo.
WordPress
First website for the brand
What we saw
The same programme can prompt different questions from an individual and an organisation. The website gives each audience relevant information and a next step, with programme details broken into sections for easier scanning.
What we did, and why
- 1
Apply the brand guidelines
We used Dunholm's existing guidelines to design its first website, translating the identity into page layouts and components.
- 2
Organise by audience
Individuals, organisations and trainers each have a route with relevant programme information and a clear next step.
- 3
Connect sign-ups
The website connects sign-ups to Klaviyo, so new contacts can join the mailing list without a manual export.
The website work.
For brands like yours
The separate routes give campaigns a relevant page to send each audience to. The Klaviyo connection brings website sign-ups into the mailing list, ready for programme communications.
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