A technical catalogue organised around the work.

A school choosing its first microscope and a research lab specifying an instrument need different ways through the same catalogue. GT Vision's Shopify storefront groups products by application and level, with routes to buy or enquire.

Shopify

Technical catalogue with buying and service routes

What we saw

The catalogue gives buyers routes through areas such as clinical, life science and industrial microscopy, then separates products by the level of work. Collection pages explain the application before presenting instruments. Servicing and repairs have their own contact route.

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What we did, and why

1
Organise by application
The navigation groups the catalogue by application, then by level, from school and college use to advanced research.
2
Explain the products in context
Collection pages introduce the work the instruments support, with product groups beneath them and both buying and enquiry routes available.
3
Separate servicing
Servicing and repairs have their own route and contact details, distinct from new product enquiries.

This is what our Websites service does.

The website work.

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For brands like yours

Buyers can explore the catalogue by the work they need to do, add products to a basket or contact the team. The service route sits separately, so repair enquiries do not have to follow the product-buying journey.