A paid social creative plan built around Purrform's range.

Purrform needed a paid social presence that felt like the brand. Mira started with the 5-Day Fresh range, tested creative formats and then developed ads for kitten and senior products.

27×

Meta-attributed ROAS · Oct 2025 to Sep 2026 · includes returning customers

5-Day Fresh

Initial creative focus

Kitten and senior

Range-specific messages

Brand

Consistent visual identity

Where it hurt

Purrform makes raw cat food and wanted to develop its paid social activity while maintaining its premium positioning. The work began without an existing paid social creative library.

The creative needed to address customer questions and make the product ranges clear. Product information and brand presentation guided the test plan.

What we saw

With no existing paid social ads to use as a baseline, the first task was to test. We kept the product focus and visual identity consistent while changing formats and messages to learn what attracted interest.

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What we did, and why

1
Start with 5-Day Fresh
We used the 5-Day Fresh range as the starting point for creative, addressing customer questions and explaining the product's documented features.
2
Test formats and messages
We tested different creative formats and angles while keeping the brand's visual identity consistent.
3
Extend across the range
We used the learning from those tests to develop creative for kitten and senior products, adapting the message to each range.

This is what our Paid Social service does.

What changed

The project established a paid social creative programme, beginning with 5-Day Fresh and expanding into kitten and senior ranges.

The ads used varied formats within a consistent visual identity, giving the team a basis for ongoing creative tests.

The September 2026 Meta report provides a later account result: from October 2025 to September 2026, Meta attributed 27 times ad spend in purchase value across Purrform's sales campaigns. This includes returning customers; it is not a measure of new-customer return or the effect of the launch creative alone.

Source: Purrform's September 2026 Meta Ads report. Attribution includes a seven-day click window, one-day view window and one-day engaged-view window.

The Paid Social work.

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For brands like yours

The work gave Purrform a repeatable way to develop ads across its range. Each product could have its own message while keeping the visual identity customers recognised.