Homeowner PPC leads up 600%, with spend 107.3% higher.
North East Escapes grows by attracting owners to its holiday-let management service. In June 2026, its PPC campaigns recorded 21 homeowner leads, compared with 3 in June 2025. Cost per lead fell 70.4%, while spend increased 107.3%.
+600%
PPC homeowner leads · June 2026 vs June 2025
-70.4%
Cost per lead · same comparison
+107.3%
Media spend · same comparison
Where it hurt
North East Escapes manages holiday-let properties for homeowners, handling bookings and guests. Winning more owner enquiries is a separate task from attracting holidaymakers to book a stay.
The paid acquisition programme needed to explain the local management offer clearly and reach owners considering a change of agent.
What we saw
The campaign needed to give owners a specific reason to consider changing their management company. We tested local targeting and messages about the service owners wanted, alongside a clearer commission offer.
What we did, and why
- 1
Review homeowner acquisition
We reviewed the campaigns generating owner enquiries and the messages they used to explain the management service.
- 2
Test a clearer offer
The spring campaigns tested a more explicit commission offer alongside messages about the experience owners wanted from their agent.
- 3
Develop local campaigns
Newcastle-focused Performance Max activity and a homeowner-frustration campaign ran alongside Search ads for people considering management services.
What changed
The June 2026 Google Ads report records 21 leads, compared with 3 in June 2025: a 600% increase. Cost per lead fell 70.4%, with media spend 107.3% higher. The report identifies 18 web form submissions and 3 phone calls, using the same lead definitions as prior months.
Newcastle-targeted Performance Max recorded 8 leads, the homeowner-frustration campaign 4, Search 6 and the remaining lead-generation Performance Max campaign 3: 21 in total.
This comparison covers PPC only. Earlier spring activity also included paid social, so we do not present combined-channel spring results as directly comparable with the June total.
Homeowner leads
- June 2026 vs June 2025
- +600%
- Context
- 21 compared with 3
Cost per lead
- June 2026 vs June 2025
- -70.4%
- Context
- Same lead definitions
Media spend
- June 2026 vs June 2025
- +107.3%
- Context
- Higher budget
| PPC metric | June 2026 vs June 2025 | Context |
|---|---|---|
| Homeowner leads | +600% | 21 compared with 3 |
| Cost per lead | -70.4% | Same lead definitions |
| Media spend | +107.3% | Higher budget |
The PPC work.
For brands like yours
The June comparison shows lead volume rising faster than spend. Local targeting and clearer owner-focused messages were part of the work, but the account also had a larger budget. Both belong in the result.
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