Mira Media Group acquires Attacus Cycling.
Mira's parent company has acquired Attacus Cycling, a long-standing client. The move gives the studio first-hand experience running an e-commerce brand and feeds it back into client work.
3 min read
Mira Media Group, a full-service marketing agency, has announced the acquisition of Attacus Cycling, a renowned cycling apparel brand with a rich legacy of over a decade in the sport and lifestyle sector.
Founded in 2015, Attacus has established itself as a bold, innovative brand within the cycling community, collaborating with global companies such as Garmin and building a loyal following worldwide. The brand was most recently owned by entrepreneur Dan McClen, who took over in December 2023 and continued to uphold the Attacus vision of premium, performance-driven apparel.
For Mira Media Group, this acquisition represents more than a business move. It is a natural alignment. Attacus has been a long-standing client of Mira, and the marketing agency's deep understanding of the brand makes this transition seamless.
"This is a fantastic opportunity for us. My first business was a sportswear brand, which I ran for over four years. We built nationwide retail partnerships and a strong online presence before I exited the company. That experience, combined with Mira's growth as a marketing agency, gives us a unique perspective on what it takes to succeed in the eCommerce and sportswear space. Acquiring Attacus allows us to bring all of that expertise together."
Stuart Bramley · Co-Founder and Owner, Mira Media Group
Mira Media Group has grown from strength to strength in recent years, delivering results-driven marketing strategies for eCommerce and professional services clients across the UK and beyond. With the acquisition of Attacus, the agency will not only drive the brand forward but also strengthen its own ability to serve clients by gaining first-hand insight into the challenges and opportunities of running a consumer brand.
"Owning a brand ourselves ensures our team stays sharp and fully aligned with the needs of eCommerce business owners. It gives us the freedom to test, innovate, and apply end-to-end growth strategies. Knowledge that directly benefits all of our clients."
Stuart Bramley · Co-Founder and Owner, Mira Media Group
The acquisition marks a new chapter for Attacus Cycling as it looks ahead to continued growth, innovation, and deeper engagement with the global cycling community.
More from the journal.
Mira at the Platform Conference.
Stuart joined a panel on bringing in external service providers at Platform's one-day conference at The Catalyst. The thread running through the day, in Alessandro's words: people.
Read
Mira partners with Recyke y'Bike.
Taking over the email marketing for a North East charity that's refurbished bikes for low-income households since 2006. Their 20th anniversary lands on 7 June.
Read
Mira moves to Ouseburn.
New office at The Media Exchange, three times the size of the old St Peter's Basin space. Capacity for 50, podcast studio, customer suite, and a target of £5m turnover.
ReadThe journal in your inbox.
No tracker pixels. No drip campaigns. New posts land when there are three worth reading, never on a publishing schedule.