Mira partners with Recyke y'Bike.
Taking over the email marketing for a North East charity that's refurbished bikes for low-income households since 2006. Their 20th anniversary lands on 7 June.
3 min read
Mira Marketing has partnered with North East charity Recyke y'Bike to expand the reach of the organisation and its work to a wider audience.
Recyke y'Bike is a charity in the North East of England. Established in 2006, the organisation does a wide range of work refurbishing bikes for low-income households throughout the region, receiving donations and funding the work through paid servicing and maintenance for bikes.
Through outreach programmes hosted by their mechanics with Cytech Master Technician Status, the organisation offers training and workshops to encourage more people from diverse backgrounds to develop their bike maintenance skills. They also host regular women-only events geared towards sharing knowledge at all skill levels, hosted by enthusiastic female volunteer mechanics.
Mira has experience working with longstanding cycling brands, having acquired Attacus Cycling in 2025. By partnering with the agency to take over their email campaigns, Recyke y'Bike look to expand their message of the benefits of cycling for mental and physical health.
This includes inspiring more people to engage with Recyke y'Bike as supporters, volunteers, and event-attendees to improve their own health and individual environmental impact.
From the studio
"We're so excited to be working with Recyke. They're a local organisation that we really believe in, and we're looking forward to increasing the focus on highlighting all the incredible work they do. As a North East agency, supporting a North East charity with nearly 20 years of impact feels particularly meaningful."
Stuart Bramley · CEO, Mira Marketing
From Recyke
"Mira's work with other partnerships speaks for itself, and we're really looking forward to working with them. Working with Mira gives us the opportunity to hand over our emails to the experts so we can focus on delivering the best quality outreach."
Jack Swain · CEO, Recyke y'Bike
Mira and Recyke y'Bike are entering the first phase of their partnership as Recyke approaches its 20th anniversary on 7 June, focused on accelerating reach through email marketing and high-interest content.
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