A clearer job for every paid campaign.
Ashleigh Money Saver needed more from its PPC and paid social spend. Mira consolidated campaigns and refined the audience groups, with creative built around offers such as Flamingo Land's half-price family pass.
Rebuilt
PPC and paid social campaign structure
PPC
Search intent
Paid social
Audience testing
Creative
Message testing
Where it hurt
The existing campaigns were not producing the return Ashleigh Money Saver needed. The team wanted a clearer account structure and better control over where its budget went.
The audit identified opportunities to consolidate campaigns and concentrate activity on the audiences with stronger recorded conversion performance.
What we saw
The account needed a clearer way to decide where to spend. We reviewed which campaigns produced conversions, then used that evidence to set the audience groups and creative tests.
What we did, and why
- 1
Review the spend
We audited the campaigns and reduced expenditure on activity that was not producing the required conversions.
- 2
Consolidate the campaigns
We brought fragmented campaigns together, refined the audience groups and matched search ads to keyword intent.
- 3
Put the offer in the ad
Creative for the Flamingo Land family pass put the attraction and half-price offer in view. Another version added a ticket-availability message. We tested creative within the revised campaign structure.
What changed
The revised account structure brought campaign performance, audience groups and creative into the same review. Conversion value and return on ad spend informed the decisions about which activity to continue.
The Flamingo Land examples show two treatments of the same offer: one led with the half-price family pass, while another added ticket availability to the message.
The PPC work.
For brands like yours
For a time-limited offer, the campaign needs a clear connection between what people search for, what the ad promises and when the offer ends. Ashleigh Money Saver's work brought the campaign structure and offer creative into that same plan.
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Tell us which part of this looks like your business, and what's different.