Case study · Content + Affiliate · PPC + Paid Social · 2025–2026
Cutting waste and lifting ROAS by 755% on the same spend.
Ashleigh's paid programme was burning budget on broad audiences and weak structure. We rebuilt around the audiences likeliest to convert. Spend stayed flat; ROAS lifted seven-fold.
Where it hurt.
Ashleigh Money Saver was spending consistently and converting unevenly. The campaigns were broad, the targeting loose, and the budget mostly hit audiences who wouldn't act.
On audit, the team weren't short on activity. They were short on structure. Without segment-level intent, every campaign was an average. The average didn't pay back.
What we saw.
Waste in paid isn't unavoidable. It's a choice the structure makes. Restructure the choice and the same spend behaves like a bigger budget.
What we did, and why.
- 01 · Audit and cut
Pause everything not earning. Strip the account back to the campaigns earning their place. Cut expenditure without cutting reach to converting audiences.
- 02 · Tighten by audience
Consolidate fragmented campaigns. Align creative to keyword intent. Tag the buyer state at the campaign level so the platform optimised against the right signals.
- 03 · Compound the wins
Month-on-month optimisation against the new structure. ROAS as the primary KPI, not click volume.
The numbers, in plain language.
Conversion value rose 558% in the first month. Across the optimised period, ROAS lifted 755%. The change wasn't about spending more. Total budget held flat. It was about deciding what the spend was for.
The retainer extended to cover both PPC and Paid Social as a combined paid programme.
For brands like yours.
Agencies that tell you 'some waste is unavoidable' are usually defending their own setup. Waste is structural. Better structure, less waste. Same budget, more return.
What we ran.
Other things we shipped.
Selected pieces of work from the Ashleigh Money Saver partnership.
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