Local search pages for the way people choose a cottage.
North East Escapes needed to reach people who did not already know its name. Mira focused SEO on local cottage searches and on the questions property owners ask about holiday-let management.
Search visibility
Cottage and property-management pages
2nd
Dog friendly northumberland cottages. Ahrefs, 4 Oct 2026.
5th
Holiday home management. Ahrefs, 27 Sep 2026.
UK search
Dated organic ranking examples
Where it hurt
North East Escapes manages holiday cottages across the region. Its website needed more visibility for local searches beyond the brand name.
The content had to serve both holidaymakers choosing a stay and property owners considering a management service. Each audience needed a clear route to relevant information.
What we saw
A holidaymaker looking for a dog-friendly cottage in a particular area needs a relevant page. A homeowner considering a management service needs different information. We used those two needs to set the content priorities.
What we did, and why
- 1
Review search visibility
We compared the searches people were making with the pages appearing for them, then identified gaps in local coverage.
- 2
Develop relevant pages
We improved location pages and content for features such as sea views and dog-friendly cottages, alongside property-management information for owners.
- 3
Connect the content
We strengthened internal links between relevant pages and reviewed search performance to decide which content needed further work.
What changed
The site's visibility extends beyond searches for its name. Ahrefs recorded the dog-friendly cottages guide in second place for 'dog friendly northumberland cottages', and the property-management page in fifth place for 'holiday home management'.
The ranking pages reflect two different searches: guests looking for somewhere to stay and owners looking for a management service. These observations show search visibility; they do not measure bookings or owner enquiries.
Source: Ahrefs UK organic keyword snapshot for 23 October 2026, retrieved 24 October. The table gives Ahrefs' last observation date for each search.
dog friendly northumberland cottages
- Ranking page
- Dog-friendly cottages guide
- Position
- 2
- Last observed
- 4 Oct 2026
dog friendly cottages bamburgh
- Ranking page
- Dog-friendly cottages guide
- Position
- 5
- Last observed
- 5 Oct 2026
holiday home management
- Ranking page
- Property-management page
- Position
- 5
- Last observed
- 27 Sep 2026
| Search | Ranking page | Position | Last observed |
|---|---|---|---|
| dog friendly northumberland cottages | Dog-friendly cottages guide | 2 | 4 Oct 2026 |
| dog friendly cottages bamburgh | Dog-friendly cottages guide | 5 | 5 Oct 2026 |
| holiday home management | Property-management page | 5 | 27 Sep 2026 |
The SEO work.
For brands like yours
Location and cottage-feature pages give holidaymakers relevant places to start. Property-management content gives owners a separate route to the information they need.
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Tell us which part of this looks like your business, and what's different.