Running retail PPC organised around purchase intent.
Up & Running's PPC work focused on campaign structure, product selection and creative testing. Google Ads reported 16.2x return on ad spend across October 2025 to September 2026, a period that included a change in purchase tracking.
16.2x
Google Ads-reported return, Oct 2025 to Sep 2026
12 months
October 2025 to September 2026
Google Ads
Platform-attributed purchase reporting
Where it hurt
Up & Running is a specialist running retailer. It wanted to develop its marketing beyond an existing footwear mix with a low average order value.
The account review focused on campaign structure, product selection and how to increase spend while maintaining the required return.
What we saw
The aim was to expand the campaigns while maintaining return on ad spend. Separating the campaign groups gave the team more control over where additional budget went and what to test next.
What we did, and why
- 1
Review the account
We reviewed campaign performance and the existing product mix to identify where the account could support further investment.
- 2
Separate by intent
We split campaigns according to purchase intent so we could make budget decisions at a more useful level.
- 3
Test the creative
We developed and tested creative within those campaigns, reviewing engagement and conversion performance as spend increased.
What changed
Google Ads reported 16.2x return on ad spend across 1 October 2025 to 30 September 2026. This is the account's reported purchase conversion value divided by ad spend for the full twelve months.
The purchase-tracking setup changed during the period. The two purchase actions currently use different click-attribution windows: 30 days and 90 days. This account-reported return is not a like-for-like growth comparison or an independently reconciled measure of total shop sales.
Source: Google Ads account reporting, retrieved 24 October 2026. The result covers the wider account over that period, rather than the effect of any single campaign or creative.
Google Ads return on ad spend
- Period
- 1 Oct 2025 to 30 Sep 2026
- Reported result
- 16.2x
| Measure | Period | Reported result |
|---|---|---|
| Google Ads return on ad spend | 1 Oct 2025 to 30 Sep 2026 | 16.2x |
The PPC work.
For brands like yours
The campaign structure made budget decisions more specific. The team could assess each group against the return required, then change its spend and creative accordingly.
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Tell us which part of this looks like your business, and what's different.